*buzzing IN POP-CULTURE: THE SPRING AWAKENING OF NICHE OBSESSION

The unique and amazing ways brands are currently owning friction are a true blueprint for creating cultural relevance. They're not fighting the bigger…

Mar 6 • LARA MUHN

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February 2026

*buzzing HIGHLIGHTS OF A VERY BUSY FEB

Over the past few weeks, the world of pop-culture was spinning even faster. Benitobowl, Olympics, Lunar New Year, Valentine's, major movie releases and…

Feb 20 • LARA MUHN

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January 2026

*buzzing IN POP-CULTURE: CHARLI XCX IS (STILL) 'THE MOMENT'

Brat summer is coming to the theatres in February, Cecilie Bahnsen and Alpha Industries released the coolest bomber jacket ever, NOTHING won fashion…

Jan 30 • LARA MUHN

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*buzzing IN POP-CULTURE: AUSTRALIAN OPEN AND THE COMEBACK OF FLOWERS

2026 is all about new beginnings, and it will be blooming. Gentle Monster is one of many reasons why, and this week the Australian Open marks the first…

Jan 16 • LARA MUHN

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December 2025

*buzzing IN POP-CULTURE – 2025 WRAPPED

After a SUPER exhausting Q4, it’s finally time to wrap up 2025 – with one final round of pop-culture brand highlights, featuring Converse, McDonald’s…

Dec 19, 2025 • LARA MUHN

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November 2025

*buzzing IN POP-CULTURE: COZY SEASON, 'CRAFTED’ AS THE NEW LUXURY AND WHAT WE CAN LEARN FROM MARTY SUPREME

This edition is packed with some seasonal cozyness by SKIMS and Bottega Veneta, exciting collabs by Havana Club and JACQUEMUS – and for the first time…

Nov 28, 2025 • LARA MUHN

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*buzzing IN POP-CULTURE: THE GAMIFICATION ISSUE + ROSALIA'S BRANDING MASTERCLASS

This edition features some best in class branded gaming-activations from creating a brands game to collaborating with PlayStation to activating a…

Nov 14, 2025 • LARA MUHN

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October 2025

*buzzing IN POP-CULTURE: NIKE'S CULTURAL PIVOT, GLENN MARTENS FOR H&M, DANIEL ARSHAM'S COMPLEX CON & MORE...

Topics of the week: Nike's coolness pivot, Daniel Arsham's Complex Con, Ottolinger for Tinder, Jacquemus' (most self-aware) campaign and Glenn Martens…

Oct 24, 2025 • LARA MUHN

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*buzzing IN POP-CULTURE WEEK 41

*buzzing is back after a lovely vacation – with the highlights from the past week in pop culture, featuring Gap, The North Face, Coperni Paris, Nike…

Oct 10, 2025 • LARA MUHN

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September 2025

*buzzing IN POP-CULTURE WEEK 37

This is a last glimpse into brands in pop-culture before a little vacation-break, featuring: Doja Cat for Mac, Jacquemus x Nike, Gentle Monster's…

Sep 12, 2025 • LARA MUHN

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*buzzing IN POP-CULTURE WEEK 36

What happened in pop-culture this week: Nike's new twist on "Just Do It", Burna Boy for On, Sabrina Carpenter for another "Man's Best Friend", Kith…

Sep 5, 2025 • LARA MUHN

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August 2025

*buzzing IN POP-CULTURE WEEK 35

What happened in pop-culture this week: Spotify drops a superfan campaign, Lacoste & Nike bring style to the US Open, Balenciaga celebrates love, and…

Aug 29, 2025 • LARA MUHN