Trailmix | Matt Walsh | Substack

✳️ UTMB’s Broadcasting Pipedream

Mar 22 • Matt Walsh

✳️Trail Running Is Becoming the Outdoor Industry’s Default Sport

A Trailmix of news and opinions on the business of trail running

Mar 8 • Matt Walsh

✳️How Much is a Fan Worth?

On Black Canyon’s Race Purse, the prediction economy, Satisfy beef and GTWS

Feb 22 • Matt Walsh

✳️ The Things We Don’t Quite Talk About

On how brand partnerships have narrowed what the running media talks about

Feb 8 • Matt Walsh

✳️Trail’s Less Technical, More Fashionable Future

On Killian’s vision for Trail, UTMB’s expansion strategy and Paris Fashion Week (really)

Jan 25 • Matt Walsh

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An exploration of the trail running business & media landscape.

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Trailmix

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