Archive - Unmade: media and marketing analysis

'We are ARN, and we're an entertainment company': Michael Stephenson takes charge

Welcome to the first Unmade podcast post sent via Substack since last week’s migration of our written content into the Mumbrella publishing stack.

Oct 30, 2025 • Tim Burrowes

44:54

BotW: Vinyl Group's enslopification; agency extinction and ACMA's email problem

Today: What to make of Vinyl Group’s big AI plan; Mat Baxter’s prediction that holdcos’ extinction-level event is here; and ACMA’s email discipline.

Oct 17, 2025 • Tim Burrowes

Search is still sexy: Why sponsored products remain retail media’s powerhouse

Welcome to a retail media-focused edition from Unmade. In this edition, Colin Lewis argues that search may not be the shiniest object in retail media…

Oct 17, 2025 • Cat McGinn and Tim Burrowes

Why Matt James backs himself '110%' to monetise NRL if Nine wins all the rights

It’s already been a long Upfronts season. Yet until yesterday afternoon’s Nine Upfront, none of the free to air TV players had set out their wares.

Oct 15, 2025 • Tim Burrowes

36:00

Tuesdata: A set of ratings that makes killing season decisions harder

Today, we look at a set of ratings that make decisions harder rather than easier for programmers deep into radio’s killing season.Further down on the…

Oct 14, 2025 • Tim Burrowes

The wrong sort of consolidation

If the cards had landed just a little differently, Australia’s media landscape might have been about to enter a period of growth.

Oct 13, 2025 • Tim Burrowes

The Big Short, the Big Steal and the Big AI Bubble

Today: Lessons from the Big Short. And investors cool on the SCA-SWM merger

Oct 10, 2025 • Tim Burrowes

Grand theft Australia

Today: News Corp boss Michael Miller takes the fight to the AI thieves

Oct 8, 2025 • Tim Burrowes

Reminder - because of your membership YOU get a ticket to this month's Unlock conference, and Compass too. Here's how

Welcome to a Tuesday update just for our paying members.

Oct 7, 2025 • Tim Burrowes

Merger mania starts to fade for ARN Media

Welcome to a public holiday-light edition with a quick update on the Unmade Index after a rough day for ARN shareholders.

Oct 6, 2025 • Tim Burrowes

BotW: Netflix - a billion bucks and not a dollar in tax

Today: Digging deep into the tax transparency data, and what it tells us about the state of Australia’s media players. And why ARN Media shareholders…

Oct 4, 2025 • Tim Burrowes

Game changer Ciaran Davis departs ARN; what to expect from TV stalwart Stepho

Welcome to a Thursday update from Unmade on yet another big day for the radio industry. And further down, the world’s best marketing columnist Mark…

Oct 2, 2025 • Tim Burrowes

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