Creator's Playbook

Creator's Playbook

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How I Gain 10–30 New Subscribers Every Day Using Substack Notes
Strategies that power my newsletter growth
 • Mark Wils
Why do experts get paid huge amounts for what they know?
Red Adair was a genius at putting out hard-to-extinguish fires, particularly burning oil wells.
 • Mark Wils
7 ways to monetize your Newsletter ranked from worst to best
The best way to make money with your newsletter if you have a small audience
 • Mark Wils
Distribution Is Everything in 2026
Every Sunday, I go back through the posts I bookmarked during the week, looking for ideas I can use as inspiration for content.
 • Mark Wils
What creators get wrong about Substack
A few months ago, Substack announced it had reached 32 million users.
 • Mark Wils
Get weekly insights to help you grow your creator business

Recent posts

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Why most creators quit too early
And how to stay in the game for years
 • Mark Wils
Why building an online audience matters more than ever in 2026
Direct audience ownership is your unfair advantage.
 • Mark Wils
The Internet Rewards People Who Take Action
You don't need permission
 • Mark Wils
10 Lessons I Learned About Creating Content & Growing an Audience in 2025
A Creator’s Year in Review
 • Mark Wils
Your Substack Could Turn Into a Real Business If You Do It Right
Here's how I turned mine into a solid stream of income.
 • Mark Wils
Why I Almost Quit Writing (And What Pulled Me Back)
What 15 months of writing online taught me about building real leverage in the AI age
 • Mark Wils
What Makes People Subscribe and Pay for Substack Newsletters?
The Psychology Behind Paid Subscriptions
 • Mark Wils
Planning to Publish a Book in 2026? This Post Is for You.
Your future readers are out there, this is your moment to find them.
 • Mark Wils
Grow Your Substack Newsletter With a Strategy That Works
If you've been posting on Substack for months but growth feels like it's slow… you're not alone.
 • Mark Wils
Why Most Substack Newsletters Struggle to Grow
3 things holding you back from gaining new subscribers.
 • Mark Wils
How I Found My "Niche" After Months of Confusion
The one decision that took me from 0 to 6,000 followers on Substack
 • Mark Wils
Focus on Building a Loyal Audience Instead of a Large One
How to turn casual readers into loyal newsletter fans.
 • Mark Wils
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