Upon being appointed brand guardians for Magic Leap, we collaborated with the ID, Marketing and Studio departments in order to understand, structure, and design the brand language across touchpoints, from Strategy to UI/UX, Illustration / 3D / photography guidance, packaging and swag creation.

Four years after winning the first Formula-e championship, the Next EV Formula-e Team rebrands to NIO Formula-e Team. The new system is structured around a duality between the lifestyle aspect of the NIO Master brand – the joy of driving – and the competitive aspect of the motorsport racing world – driving performance.

Following a change of hands in the franchise operating South West Trains, First Group commissionned a new identity that aimed to better represent the involvement of the company in not only getting the trains to run on time, but to be at the heart of the development of the South West region by helping linking the communities that make it such a unique place in the English landscape.

The Coca-Cola Freestyle Identity aimed to better connect with millenials by ensuring strong messaging and consistency across a wide array of touchpoints on various points of sale. The 'bubbles' illustrations become a key element that heroes the variety of drinks available, while making it very easy to recommend specific, surprising or classic combinations. The Coca-Cola Freestyle machine therefore becomes a modern-day fountain, that responds to the customer's growing desire for customisation, and a playful platform for discovering the range of Coca-Cola products

Catlin Insurance first rebrand after 30 years of unchallenged Insurance and Reinsurance expertise.

Rebrand for Holiday Inn following the development of a new business strategy for IHG, aiming to modernise brand presence globally and through all touchpoints, from print to outdoor signage.

Chinese Car manufacturer and Formula-E Racing team NextEV's new brand NIO, was launched at the Saatchi Gallery in London while revealing the birth of the NIO EP9 Supercar – the fastest EV in the world. The NIO symbol is inspired by the company's Chinese name 蔚来 (Weilai), which translates as ‘Blue Sky Coming’. The new brand was designed to revolve around two key universes: One that's focussed on the Performance aspect of the Supercar, the other which emphasizes the values that lie at the heart of the NIO brand and business model.

Revamp of the CRUK London offices, bringing the brand's values to life and engaging with colleagues in a more efficient way by providing adequate breakout areas and branded installations that brightened the workspace.

A vinyl sticker collection destined to raise awareness of our ever-expanding electricity consumption... Starting with a device we all use on a daily basis: the laptop.

Barclays branch collateral include posters, category brochures and postcards – all of which were designed with intuitivity in mind: while the photography art direction emphasises clever visual metaphors that played and resonated with the Brand's tone of voice, the brochure content was streamlined in order to half the copy and redirect to online content more efficiently, thus offering a less cluttered, customer-friendly communication support.

The Barclays Pocketbook was designed to collect and hero the extraordinary anecdotes that happened when Barclays employee go the extra mile. The book was distributed to the 33,000 barclays employees worldwide.

#dropeverything A viral campaign launched at the LSE student union in London, challenging student to drop everything and go spend the weekend in Paris... If they can get ready in 30mn.

Printed collateral for Breed London, a talent agency that represents both world-renowned illustrators and photographers, such as Si Scott, James Joyce, Kate Moross or Steven Wilson.

Identity and Event design for Pride London 2014 and 2015, as Barclays leads the parade as the primary sponsor and one of UK's most inclusive businesses when it comes to diversity and inclusionn

Design for the 9th edition of the Art Catlin Guide, one of the UK's most sought after Art catalogue, curated by Justin Hammond, which presented the 40 most upcoming UK Fine Arts graduates in 2014.

Launch campaign for Barclays Pingit in 5 of the biggest universities in the UK. Concept revolves around helping students sort their IOUs as effortlessly as possible and drive app download.

Collaboration with Portland based shoe company Ryz for a collection based around sustainability. The collection, sporting a slip-on, high-top and basketball model, retailed in Japan and USA.

PureGym's new identity revolves around the "24 hour feeling", which....

The Sustainable Habit Reminders were a collection of vinyl wall stickers designed to create visual focus around outlets and switches – in order to help people be more aware of their electricity consumption while remaining playful and remind them to switch off devices and lights that were not necessary.

Launch Campaign for Contactless Payments at the O2 Arena in London.

A British initiative led by Dominic Sharman, who aims to introduce the ultimate coffee brewing techniques and best UK-grown coffee beans to the Japanese culture.

Internal Campaign about Barclaycard's customer segmentation. Each segment depicted how different types of customers tend to behave towards money-saving and spending. The printed collateral replicated a trump card-style deck of cards, illustrated by stereotypical photographs of anonymous characters in the environment that defines them the best.