Archive - Letters of Obsession

The Most Dangerous Person in Your Company Is the One Who Refuses to Be Replaced by a Process

They’re not protecting the business. They’re protecting their position.

Mar 24 • Jorge Pérez

January 2026

New Media: The Attention Arbitrage Window Is Closing Fast

The marketing game changed in November 2025.

Jan 29 • Jorge Pérez

Your business does not have 100 problems. Only one

The real reason your business is not moving forward.

Jan 21 • Jorge Pérez

The problem is not delegation, it is not knowing what you are delegating.

Stop being the bottleneck of your business, get in the way less, help more.

Jan 8 • Jorge Pérez

Your metrics lie because you trained them to do so.

Stop fooling yourself.

Jan 7 • Jorge Pérez

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