PAID SEARCH ANALYSIS SOFTWARE
The paid search analysis software to maximize your ad spend ROI
Stop wasting your budget on underperforming campaigns. Siteimprove provides the deep analysis you need to optimize your Quality Score, improve landing page effectiveness, and make smarter decisions that increase conversions and lower your cost-per-acquisition.
Trusted by the world's most efficient paid search teams
Are you wasting ad spend on preventable errors?
For enterprise teams managing thousands of keywords and hundreds of campaigns, it's easy for your budget to be silently drained by issues hidden just below the surface. A poor landing page experience, a low Quality Score, or a disconnect between your ad copy and your on-page content can destroy your ROI, making it impossible to scale your efforts and prove the value of your channel.
Siteimprove gives you the visibility you need to plug the leaks. Our platform moves beyond surface-level campaign metrics to diagnose the root causes of poor performance. We connect your ad data directly to your website's health, giving you a clear, actionable plan to improve efficiency and maximize the return on every dollar you spend.
How Camden saved 13% in ad costs
Camden’s ad strategy has always been rooted in being particular about their location-based keyword list and shifting budget toward top performers, but now, with Siteimprove, they get even better returns on their ad spend. Armed with transparent data, the Camden marketing team can identify quick wins, like optimizing ads and the website to dominate specific markets.
9%
increase in Google Quality score
13%
savings in ad costs
A unified platform for your entire team
Marketing leader
Gain confidence that your paid search budget is being spent as efficiently as possible and see a clear, measurable return on your investment.
Web team
Get a clear, prioritized list of landing page fixes that are directly tied to revenue-generating campaigns, ensuring your work has a measurable business impact.
Paid search manager
Move beyond the native ads platforms to get deeper, more actionable insights that help you optimize performance and drive better results.
Paid Search FAQs
The native ads platforms are great for managing your bids and campaigns. Our platform is designed for the deep analysis required to improve your strategic performance. We provide a more holistic view by connecting your ad data to the on-page user experience, including landing page performance, accessibility, and content quality — insights the native platforms alone cannot provide.
We help by demystifying Quality Score. Our platform breaks down the score into its core components, such as expected CTR, ad relevance, and landing page experience, for every keyword. It then automatically audits your landing pages for the specific technical and content issues that are dragging your score down, providing a clear, prioritized checklist for your team to follow.
Yes, this is a core strength. By providing a unified view of your paid and organic keyword performance, the platform allows you to make smarter budget decisions. You can identify opportunities to pause ad spend on keywords where you have number one organic rankings, or conversely, increase budget on strategic terms where your organic presence is weak.
While powerful enough for a dedicated expert, it's designed to provide value for the entire marketing team. The intuitive dashboards and clear, prioritized recommendations make it easy for a broader digital marketing manager to understand performance and identify opportunities without needing deep, specialized knowledge of the native ad platforms.