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linkedin.com Website Analysis for July 2025
1 billion members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.
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See their traffic and performance metrics
Global Rank
#18
Country Rank
#101
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See their traffic and performance metrics
Total Visits
1.9B
Bounce Rate
22.96%
Pages per Visit
8.51
Avg Visit Duration
00:07:56
Showing Similarweb estimated data.
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linkedin.com Traffic & Engagement Analysis
linkedin.com's web traffic has increased by 7.15% compared to last month. See all traffic & engagement stats for linkedin.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
1.9B
Last Month Change
7.15%
Bounce Rate
22.96%
Pages per Visit
8.51
Avg Visit Duration
00:07:56
Total Visits Last 3 Months
Compare linkedin.com to:
12.1B
facebook.com
6.6Binstagram.com
instagram.com4.5Bx.com
4B
reddit.com
1.9Blinkedin.com
linkedin.com Web Traffic by Country
Which countries sent the most traffic to linkedin.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to linkedin.com - click below to discover all countries
Top Countries
United States
32.04%4.03%
India
8.56%8.26%
United Kingdom
6.17%6.46%
Brazil
4.48%10.61%
France
4.12%4.78%
Others
44.64%
linkedin.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. linkedin.com's audience is 53.94% male and 46.06% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female46.06%
- Male53.94%
linkedin.com Competitors & Similar Sites
Reveal linkedin.com top alternatives and find potential or emerging competitors. facebook.com is the website with the highest similarity score to linkedin.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
instagram.com83%6.6BComputers Electronics and Technology > Social Media Networks#2Analyze instagram.comCompare to instagram.comlinkedin.com Top Traffic Sources
The top traffic source to linkedin.com is Direct traffic, driving 66.54% of desktop visits last month, and Organic Search is the 2nd with 29.67% of traffic. The most underutilized channel is Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Direct
Industry benchmark?
linkedin.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to linkedin.com (Desktop, worldwide)
Organic vs. Paid
Organic98.93%
Paid1.07%
Top Keywords
linkedin33MVOL: 32,903,790$0.82linked in1.7MVOL: 1,735,360$0.84linkedin login1.2MVOL: 1,090,940$0.56linkdin740KVOL: 755,160$0.86linkedin learning566.2KVOL: 636,330$0.7117.1M OthersSee more
Total Keywords17.1M
Referral Web Traffic to linkedin.com
The top referral sites sending desktop traffic to linkedin.com.
Category Distribution
Programming and Developer Software
24.85%Jobs and Employment
11.2%Digital Marketing
6.87%Computers Electronics and Technology - Other
6.3%Jobs and Career - Other
3.67%Other
47.12%Top Referrals
Display Advertising Traffic to linkedin.com
Analysis of the top publishers sending traffic to linkedin.com. Currently, there are 460 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
556
Size
728x90
Active Days
549
Size
970x90
Active Days
538
Size
970x90
See more display ads with a free trial
See more
Social Media Traffic to linkedin.com
linkedin.com gets most of its social media traffic from Youtube, followed by Facebook and WhatsApp Webapp (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
55
Social Network Distribution