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Nike Metcon campaign — athlete performing barbell row in dramatic green lighting

VICTOR NICOSIA

Movement Director

movementbyvic.com
Victor Nicosia — portrait in black Nike tank

What I Do

I bridge the gap between creative vision and athletic authenticity.

Real training principles, refined for camera. Directors get cinematic moments that feel authentic — the product shines and the athlete moves true to the context we're shooting.

13+ years in elite strength & conditioning · Former Junior Olympic Gymnast NCAA Judge · Movement Director since 2016

Campaign Direction Movement Direction On-Set Coaching E-Commerce Sports Specific Casting Consulting Athletic Choreography Campaign Direction Movement Direction On-Set Coaching E-Commerce Sports Specific Casting Consulting Athletic Choreography
Nike Metcon 10 campaign — athlete with barbell, dramatic red lighting

Nike Metcon 10

Cross-Training Campaign
Movement Direction

Nike Metcon 10 — athletes training with medicine ball, red background
Nike Metcon 10 — athletes training with dumbbells and kettlebells, blue background

Directed cross-training versatility — locked-in stability on heavy lifts, explosive power in dynamic movement, seamless transitions between modalities. Controlled landings showcasing impact absorption.

Stability — athlete with barbell, purple lighting

Stability

Locked-in base during heavy lifts: barbell deadlifts, rows, clean & jerk. Shoe grounded, athlete controlled.

Power — athlete performing box jump, green lighting

Power

Explosive movement: box jumps, battle ropes, med ball slams. Quick transitions showing energy return.

Transition — athlete with dumbbells, red lighting

Transition

Seamless shift between modalities: barbell to bodyweight to cardio. No hesitation. Controlled landings.

Nike Vomero 18 GORE-TEX — two runners in rain and low-light conditions

Nike Vomero 18 GORE-TEX

Running Campaign
Movement Direction

Nike Vomero — athlete in rain gear, neon yellow and reflective

Nike Vomero 18 GORE-TEX

All-weather running campaign. Directed smooth, effortless form through rain and low-light — cushioned landings, confident stride on wet pavement, reflective details catching light.

Nike Vomero — two runners mid-stride in low-light
Nike Vomero — runners in reflective gear at night

Selected Work

Nike Swoosh Puffer Campaign — model in pink puffer jacket

Nike Swoosh Puffer Campaign

Directed dynamic movements that visually demonstrated the vest's unique design features.

E-Commerce — athlete in orange Nike top with sunglasses

E-Commerce

Directed 100+ E-comm shoots showcasing product features while staying authentic to context.

Sports Specific — basketball player in lavender Nike kit

Sports Specific

Experienced in directing movement across all sports and athletic disciplines.

Casting Consulting — soccer player in black Nike kit

Casting Consulting

Consulted on talent casting to ensure authentic movement capabilities aligned with creative vision.

How I Work

01

Align

Gather visual references and movement inspiration after pre-pro meeting. Lock into the creative vision before production day.

02

Brief

Meet with the AD team. Understand their shot list and priorities — their vision guides everything.

03

Assess

Connect with talent to understand their movement background. Design around natural mechanics.

04

Design

Build movement around three priorities: product hero, athlete strengths, and shooting context.

05

Refine

Present options to AD for alignment. Rehearse with talent. Coach and cue adjustments in real-time.

"I didn't realize how much we needed you until you were on set."

— Art Director, Nike

"You have a unique ability to connect with talent and bring out their best performance."

— Art Director, Nike

"Thanks for making me feel confident with the movements before I stepped on set."

—Talent, Running Campaign

Best for campaigns where the athlete
needs to look like an athlete.

Let's talk about your
next shoot.

Victor Nicosia

victor@victorious-fitness.com
516.473.3777
movementbyvic.com

LA Based · Available Worldwide

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Behind the scenes — Victor directing talent on set with battle ropes, pink studio