Logo Histories | Richard Baird | Substack

Abbott Laboratories – What's the concept?

A look at the concept behind Don Ervin's 1957 logo for Abbott Laboratories.

Mar 12 • Richard Baird

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Fiat Logo, 1968

Dec 24, 2024 • Richard Baird

Ford Logo, 1965

May 13, 2025 • Richard Baird

Triple stripes and a Trefoil

Apr 9, 2024 • Richard Baird

AGIP Logo, 1971

Feb 6, 2025 • Richard Baird

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Alphabetical Logos

Classic Logo: Giro, 1969

FHK Henrion's 1969 logo for National Giro.

Mar 10 • Richard Baird

Classic logo: Nortiz, 1984

Takenobu Igarashi & PAOS' 1984 logo for Noritz

Feb 10 • Richard Baird

Gillette Logo, 1970

Dr. Fritz Eichler and Stefan May's 1970 logo for The Gillette Company.

Aug 26, 2025 • Richard Baird

Bridgestone Logo, 1984

PAOS and Masanori Umeda's 1984 logo and CI for Bridgestone.

Aug 5, 2025 • Richard Baird

Ikko Tanaka's 1984 logo for the Iwate Broadcasting Company.

Jul 29, 2025 • Richard Baird

Mexico City Metro Logo, 1969

Pedro Ramírez Vázquez, Lance Wyman, Arturo Quiñones and Francisco Gallardo's logo and visual identity for Mexico City Metro.

May 6, 2025 • Richard Baird

American Airlines Logo, 1967

Massimo Vignelli, Heiz Weibl & Henry Dreyfuss’ 1967 logo for American Airlines.

Apr 22, 2025 • Richard Baird

Gillette Logo, 1970

Dr. Fritz Eichler and Stefan May's 1970 logo for The Gillette Company.

Mar 11, 2025 • Richard Baird

What's the Concept?

Abbott Laboratories – What's the concept?

A look at the concept behind Don Ervin's 1957 logo for Abbott Laboratories.

Mar 12 • Richard Baird

Canadian Pacific Forest Products – What's the concept?

A look at the concept behind Stuart Ash's 1989 logo for Canadian Pacific Forest Products.

Mar 5 • Richard Baird

Tama Art University – What's the concept?

A look at the concept behind Takenobu Igarashi's 1995 logo for Tama Art University.

Feb 26 • Richard Baird

Ville de Montréal, 1981 – What's the concept?

A look a Ville de Montréal by Georges Hue, 1981.

Feb 19 • Richard Baird

Nature Logos

Spar logo, 1970

Raymond Loewy's 1970 logo for Spar.

Sep 23, 2025 • Richard Baird

Shell Logo, 1971

Raymond Loewy's 1971 logo for British oil giant Shell.

Sep 16, 2025 • Richard Baird

Kawasaki Shinkin Bank Logo, 1972

Mitsuo Katsui's 1972 logo for Kawasaki Shinkin Bank.

Aug 12, 2025 • Richard Baird

International Paper Co. Logo, 1958

Lester Beall's 1958 logo for International Paper Company.

Apr 1, 2025 • Richard Baird

Kawasaki Shinkin Bank Logo, 1972

Mitsuo Katsui's 1972 logo for Kawasaki Shinkin Bank.

Feb 11, 2025 • Richard Baird

Yusaku Kamekura

Shell Logo Proposal, 1963

Yusaku Kamekura's 1963 unused logo proposal for Shell.

Jul 1, 2025 • Richard Baird

The Sea We Would Like To See

Kazumasa Nagai's symbol and Yusaku Kamekura's mascot for Expo '75.

Dec 19, 2024 • Richard Baird

Kamekura's Shell

Yusaku Kamekura's 1963 unused logo proposal for Shell.

Nov 26, 2024 • Richard Baird

It’s new, it’s warm, it’s fun.

Yusaku Kamekura and PAOS’ 1985 logo and corporate identity for Surbank.

Oct 15, 2024 • Richard Baird

Animal Logos

American Airlines Logo, 1967

Massimo Vignelli, Heiz Weibl & Henry Dreyfuss’ 1967 logo for American Airlines.

Apr 22, 2025 • Richard Baird

AGIP Logo, 1971

Unimark International's 1971 logo and corporate identity for AGIP.

Feb 6, 2025 • Richard Baird

Aggressive and reliable

Lippincott & Margulies' 1962 logo for Royal Bank.

Sep 3, 2024 • Richard Baird

A jet-age condor

Olaf Leu's 1975 logo and visual identity for LanChile

Aug 13, 2024 • Richard Baird

Massimo Vignelli, Heiz Weibl & Henry Dreyfuss’ 1967 logo for American Airlines.

Jul 9, 2024 • Richard Baird

Dutch Design

Progress and power

Tel Design's 1967 logo for Dutch rail network Nederlandse Spoorwegen

May 7, 2024 • Richard Baird

The link between supply and demand

Benno Wissing's 1965 logo for Dutch oil and liquid gas brand PAM

Apr 30, 2024 • Richard Baird

Striving for perfection

The fascinating story of Ben Bos' 1967 logo for the Dutch employment agency Randstad.

Oct 11, 2022 • Poppy Thaxter

Freedom within bounds

Discover the fascinating story of Ben Bos' logos for Furness Logistics Group. Designed in 1968 at Total Design. LogoArchive's Logo Histories.

Aug 9, 2022 • Richard Baird

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Saul Bass

Minolta Logo, 1980

The story of Saul Bass, Herb Yager & Associates' 1980 logo for Minolta.

Jan 27 • Richard Baird

A dramatised unity

Saul Bass and Associates' 1965 logo for industrial manufacturer Celanese

Apr 2, 2024 • Richard Baird

A gourmet flourish

Saul Bass & Saul Bass & Associates' 1958 logo for Lawry's

Jan 9, 2024 • Richard Baird

Saul Bass / Herb Yager & Associates' 1972 logo for Warner Communications

Oct 31, 2023 • Richard Baird

Olympic Design

Sapporo '72 Logo

Kazumasa Nagai's 1966 symbol for the Sapporo Winter Olympic Games, 1972.

Jan 21, 2025 • Richard Baird

Come together in Calgary

Gary W. Pampu's 1979 logo and Justason & Tavender's visual identity for the Calgary Winter Olympics of 1988.

Jul 23, 2024 • Richard Baird

A symbol of passion and excitement

Yusaku Kamekura's logo for the Tokyo Summer Olympics of 1964

Jul 16, 2024 • Richard Baird

Kazumasa Nagai's 1966 symbol for the Sapporo Winter Olympic Games.

Jul 11, 2023 • Richard Baird

Reaching for the stars

Vladimir Arsentiev's 1976 logo for the Moscow Summer Olympic Games

Dec 27, 2022 • Richard Baird

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