How to Use ChatGPT for Content Creation

ChatGPT can be horrible at writing content. But it doesn't have to be. Here is what I did to make ChatGPT work for me. 1/ Head to the 'custom instructions' section within ChatGPT. Inside of this section you need to tell GPT about yourself in the first section. - Who you are, where you are from, what you do. - What you believe in and why. - Your goals, desires, dreams and ideal future state. It's important to be explicit. ChatGPT is powerful and can behave in many different ways. If it understands what you are trying to achieve it will always be on the same side. 2/ Fill in the second section of the customer instructions. This time talk about output and if you use it like me, audience. - What is your tone of voice and your brand personality. - Where do you do you want it to pull data and research from. - Who is the audience and how do you want to speak to them. 3/ Bonus point - share one of your most successful posts on your main social channel. 4/ Click 'save'. You are now primed to succeed as your ChatGPT experience is optimised for YOU ... but the work is not over. 5/ When writing a prompt, continue to be explicit. Don't use a 1-line prompt. The customer instructions are your foundations but now you need to build your work of art. - Talk about *exactly* what you are looking to achieve. - Why this is the end goal. - The way you think you can best get there. - And any further information you think it would find useful. 6/ Write wicked stuff. Note: I actually don't use ChatGPT to write any of my posts or any of my newsletter. But I do use it to heavily inspire posts and how I should think about my newsletter. For example, when preparing for a deep dive newsletter piece, using my upcoming Jeff Bezos piece as an example, I ask the following: - Can you help draft the outline of a 4000 work piece of Jeff Bezos? - How would you re-write the story in The Heroes Journey format? - What would you change in the structure if optimised for learning? - And why is Jeff Bezos successful? I take all of the detail and start to craft my own outline for the piece from there. Anyway, that's it - happy prompting!

Why I Treat Every ChatGPT Prompt as a Job Description When I work with ChatGPT or any other large language models, I approach it with the precision and expectation you'd use for hiring a key team member. Here's how a well-crafted prompt can transform your content strategy: 1. Set Clear Expectations: → Just as a job description outlines roles and responsibilities, your ChatGPT prompt should clearly define what you expect from the model. This ensures that the output is aligned with your objectives. 2. Specify the Role: → Tell ChatGPT exactly who you want it to be. Whether it’s an expert copywriter, a knowledgeable advisor, or a creative designer, shaping its identity will tailor its responses to fit your needs precisely. 3. Define the Task: → What do you want ChatGPT to do? Whether it’s crafting compelling ad hooks, generating engaging blog content, or providing technical explanations, spell it out. The more specific you are, the better the results. 4. Provide the Right Tools: → Equip ChatGPT with the best resources. If you're looking to generate catchy hooks, provide examples of top-performing ones. This "training" through examples, best practices, and clear guidelines not only enhances performance but ensures consistency. Why This Matters? Using ChatGPT without a clear prompt strategy is like hiring someone without a job description — inefficient and ineffective. By treating each prompt as a critical component of your strategy, you optimize your results and get the most out of this powerful tool.

🤖 I spent ~4 hours (3 more than I expected) using gen AI to create a storybook for my daughter. Here are my takeaways: 1. Generating text for the stories is easy, but creating consistent art requires significant trial and error. Each image requires many iterations and each iteration takes ~20seconds for a different output. Chat GPT's new Dall-E plugin makes this easier as it generates two variations, and you can build off previous prompts, but still takes time. 2. 💩 in, 💩 out - simple image prompts produce generic and random results. Studying other prompt examples and specifying elements like angle, detailed character poses, and even artist style is key. This also takes time to research what you want. See great post here: https://lnkd.in/gbCZ5ppt 3. Keeping characters visually consistent is a big challenge, the characters kept changing their look. For example, characters' eye color, hair styles, and outfits kept changing. If you want multiple characters in one shot, forget about it, it will be too difficult. Limit images to one character and if possible, try referencing seed numbers for consistent styles. 4. The art really makes or breaks storybooks and makes the stand out. Most AI storybook services like storybook.ai generate cookie-cutter art that defeats the purpose of a personalized story, and many you can't export to print as a physical book. 5. Gen AI will take things literally. In the prompts, I would type things like 'Mr.X and his minions' and it created a bunch of yellow cartoony characters in the style of the minions movie ---- If you want to try it out here are some steps to do it 1. Write the story: Use Chat GPT and give it a prompt about your kid, include a conflict, and a moral of the story. Using Chat GPT plugins like storybook-app plugins make this easy. 2. Start laying out the pages of the book: Pick your photo book service of choice and start laying out the story. I chose Walgreens because it took me longer to create the images. Break up the story into important parts (beginning, conflict, end) and try to keep images to a minimum to reduce time spent on images. 3. Create the images: I used Imagine | AI Art Generator (https://lnkd.in/gcTSP5Xd) because I I liked their anime filter and the way you could use a seed number to try to keep things consistent. Keep a scratchpad of prompts you like so you can tweak them. Example prompt: Children's anime cartoon book cover, epic smiling posing, wide angle, Asian black spikey haired boy, wearing a green ninja, training inside a dojo, with another asian boy with a side part hair wearing black ninja outfit, and another asian girl with shorter shoulder length hair wearing a red ninja outfit,

It's week eleven of 2% Better 💪 , the series where I highlight an operational improvement my team is implementing that's not world-changing but gives us a meaningful small efficiency gain. We'll cover how I use AI to speed up video creation while keeping things feeling empathetic and human (no uncanny valleys here!). 📓 Summary: Folks love videos - that's one of our top requests in feedback surveys. That said, videos are time-consuming to create and maintain. I use ChatGPT and Grammarly to take bullet points and create a strong draft. 🌀 Background: We have a large video catalog covering features, setup steps, how to get the most out of our platform, etc. Creating and updating these videos takes a good chunk of our time. Previously, I spent hours taking the bullet point outline and crafting the first draft. For the past year, I have instead fed that outline to ChatGPT and/or Grammarly, and it generates an excellent first draft 90% of the time (sometimes ChatGPT likes to add too many puns). I've used ChatGPT's Custom Instructions and Grammarly's Brand Voice (s/o to Sinclair Blackmon for this hack!) to help our tools write thoughtful scripts targeting our users. What's more, if we're _updating_ a script, I'll share that with our tools and use it to polish. For instance "make this script more concise - our users are really busy." We still use human on-screen talent (Alexis Thompson), which gives our videos the empathetic, human element our users deserve! 📈 Impact: I shave off 30% of the script writing or updating process, while still having control over the final product. Combined with Wistia's AI features like automatic chapters, we're nearly 50% more efficient than we were a year ago. What's a 2% better way you use AI for content creation or maintenance? #CustomerSuccess #CustomerEducation #CusEd #Efficiency #EdTech #Operations #SAAS #2percentbetter