Tips for Making Design Choices That Enhance Client Satisfaction

In the vast ocean of digital marketing, your landing page is the lighthouse guiding potential customers to your shores. We recently embarked on a journey with a client to revamp their landing page, and the results were nothing short of spectacular. We witnessed a whopping 143% increase in their conversion rate, soaring to 4.18%. So, how did we achieve this transformation? 1) Crystal Clear Headline: The first thing visitors see should instantly convey your value proposition. We crafted a headline that was not only compelling but also easy to read and understand. It's the digital equivalent of a firm, confident handshake. 2) Review Count Front and Center: Social proof is a powerful tool. By placing the review count high up, visible immediately on both mobile and PC, we leveraged the power of community validation. When potential customers see that others have benefited, they're more likely to trust your offering. 3) Above the Fold Magic: The "fold" is the point where users need to scroll to see more. Everything above this point should be your prime real estate. We ensured that the most crucial information, call-to-action buttons, and engaging visuals were positioned here for immediate impact. 4) Consistent and Intuitive Design: A cohesive color scheme, clear fonts, and intuitive navigation can make the difference between a bounce and a conversion. We streamlined the design to ensure a seamless and pleasant user experience. 5) Engaging Visuals with Context: While high-quality images and videos are essential, they need to be more than just eye candy. We selected visuals that not only resonated with the brand but also told a story, adding depth to the user's journey. 6) Trust Indicators: Beyond reviews, we incorporated trust badges, testimonials, and certifications. These elements further cemented the brand's credibility and made users feel secure in their decision to engage. A landing page is more than just a digital storefront; it's a narrative, a promise, and an invitation. By focusing on the user's experience and journey, we were able to transform clicks into conversions. If your landing page isn't delivering the results you desire, perhaps it's time for a makeover.

4 steps to differentiate your product with design (feat. Jacqueline Chow, Liquifi's amazing Head of Design)👇 1) Understand that most people are used to living with bad UX So many people are used to UX experiences that are just..bad. Design is often the process of showing them that there's other, better ways of doing things—especially in a space as complex as token vesting + lockups, etc. At Liquifi, just because we're solving a technically complex problem, that doesn't mean the actual design of our interface needs to be hard to use. 2) Approach design as an *experience* — not just the interface At Liquifi we don't ~just~ think about design in terms of the interface. We think holistically, about the entire design experience from the POV of the end user. In Jackie's words: "design extends far beyond the interface, to include every single touchpoint that the end user has with our product, brand, and service." Experiences > interfaces 3) Stay infinitely curious about the customer (Great) design isn't often linear. You iterate, you experiment, and constantly work in ambiguity. That's normal. Culturally, one of our most important practices Liquifi is "being infinitely curious about uncovering problems for our end user." That curiosity pushes us to understand their pain points on the deepest level possible — and enables us to build solutions that work, delightfully. 4) Never iterate in isolation You can't make (real) improvements if you're not relentlessly showing designs to customers, getting their feedback, AND incorporating that data into your product. Making that hand-off is critical, and its why members of our entire team are constantly involved / sitting in on various parts of our sales process. As you start incorporating customer feedback into your product, you spin a virtuous flywheel of: feedback >> iteration >> improvement >> more feedback >> more iteration >> more improvement 🚀 Loved listening to Jacqueline Chow share her thoughts about design, and excited to share more clips this week and next!

I was reviewing some design choices I made in a visualization the other day when I mentioned that I like to design with how I imagine someone would use this visualization. For example, they're in the flow state and think, "I want to email so and so about this." and in one click, connect to their email app. As data visualization practitioners, I think it's helpful for us to not just assemble dashboards, but create experiences. How do you do this? I'm sure there are a ton of ways, but here are the top of mind tips/questions: ∙KYA (know your audience). ∙How do they engage with a dashboard/visualization? ∙What do they actually need vs what they asked for? and most importantly: ∙What would make their life easier? #dataexperiences #dashboards #dataviz #userexperience #ux #usercentricdesign

Don’t say things like: “This design is high-quality.” “This design is easy to navigate.” “This design is in line with design standards.” “This type of design is popular in the industry.” Instead, say things like: “This design will lead to higher user satisfaction because…” “This design will decrease abandoned checkouts because…” “This design will increase newsletter subscriptions because…” “This design will reduce user questions and complaints because…” Generic language isn’t convincing. Specific, benefits-focused language with supporting explanations performs much better. Understand that and adjust accordingly.