How to Use Comments to Build Professional Relationships

Want to build meaningful connections with potential clients from a comment? Then stop commenting like everyone else. Our comments shouldn’t blend in. They should position you as a solution they didn’t know they needed if you're using LinkedIn to find potential clients... I recently hired 2 freelancers from LinkedIn because of how they showed up in my comment section and were consistent. Their comments were not generic and they actually brought new insight into the themes shared. Here’s my take... Stop doing this: -Mass-commenting with the same “So inspiring!” -Dropping vague praise like “Love this, thanks for sharing!” -Sounding more like a bot than a brand Let’s fix that: 🔥 What to do instead: 🔍 Shortlist your dream clients → Follow small businesses, founders, creatives you'd actually love to support → Study their content, tone, and audience 💬 A/B test your comment styles → Try personal anecdotes vs. quick tips → See what sparks convo vs. what gets crickets → Treat comments like content: test, learn, repeat 👀 Make it about them, not you → “This framework is 🔥 reminds me how one client cut email time by 40% with a similar setup.” → Subtle flex > desperate pitch 📥 Use comments to warm up, not sell → When they notice your insight consistently, the DM will hit different The shift that gets you noticed. -You built relationships -You posted (and commented) with purpose -You got seen by the right people ✨ Comments are your soft intro. Make ‘em count. — Monica ✌🏼❤️ #VirtualAssistant #LinkedInForVAs #BibbidiBobbidiBooked #SelfMadeSelfPaid #BookedPaidAndNeverPlayed

I’m an introvert.  Socially awkward.  And I hate small talk. I will feel stressed for weeks before attending a conference even though I already know half the people attending! I also hate the word networking. Networking implies I have to ask for help, engage in small talk (which I’m terrible at), and ask questions that feel forced and self-serving. No wonder it has that icky feeling. But, let me tell you what I have found I love: - Supporting other people.  - Cheering them on.  - Encouraging them.  - Sharing what I know with them.  - Adding my own thoughts to the conversation.  - Learning something new from other people. I easily do this on LinkedIn every day by simply commenting on other people’s posts. My network consists of colleagues in my industry (other career experts) and job seekers (the people I serve). That kindness of supporting their content increases their visibility on the platform and my visibility on the platform. It benefits us both. And, when you repeatedly show up, people start recognizing your name and your face. They appreciate your support of their work. Eventually, they will reciprocate and support what you post. I can’t tell you how many colleague relationships I’ve developed this way with people I would have otherwise never met. All of this comes from simple kindness. Taking 10 minutes of my day to say, “I see you, I value your work, and I appreciate what you’re doing.” If commenting seems overwhelming, start small. Find 3–5 experts in your field, and comment on their posts 3 days a week. Keep this up until you’re comfortable expanding your circle. #LinkedInTopVoices #networking #careers

Commenting on LinkedIn is super underrated. Here’s why: The comment is where the relationship begins. It’s where the awareness is created, where you find other like-minded people who are following similar content. And if you’ve consistently posted for 6+ months, the comments lead to deals. Only 9% of LinkedIn users engage with likes and comments each month. Most users notice EVERY comment on their posts. Why? In general, they just aren’t getting that many of them. The comments section is an ocean of opportunity. Show up a few times in the same person’s comments? You’re only one DM, voice memo, or Zoom coffee away from building a relationship. I’ve been posting about my LinkedIn learnings for a few months. Here’s what’s working for me: 🏔️ Focusing on value-add comments, thinking about them like a mini TED talk 🏔️ Commenting on posts inside my area of expertise, that’s been most effective 🏔️ Engaging in the comments section by liking and replying directly to other comments. I’ll ask questions or use engaging prompts to engage, ask for new perspectives, or prompt a conversation Want to really drive leads from the comments section? Align your comments with a no-brainer offer. Connect it directly to your area of expertise, the one you post about. Use your comments to create conversations within your “realm of relevancy.” Use your comments to drive brand awareness, profile views, and new conversations in the DMs. Comments are the best way to reinforce your key messages. Need help getting started? I put together 100+ commenting prompts because the commenting writer’s block is real. Comment “PROMPTS” and I’ll send it your way!

The biggest brand deal I saw land didn’t come from a deck., or a cold DM, or a warm intro. It came from a comment ✍ Someone dropped a thoughtful response on the right thread, at the right time and boom. Conversation. DM. Deal closed. This is why I think it's SOO important that creators & brands, should and must comment. And, it made me wonder…is commenting the new pitching? Is it a new way to be seen? To communicate? Honestly, it might be. In the last year, I’ve watched partnerships, consulting gigs, even job offers happen not from content, but from the comments underneath it. That quiet little section under a post? That’s where the real plays are happening. Here’s what I’ve learned about commenting strategically not performatively: 1. Show up to contribute, not to be seen. Ask yourself: does this add value to the convo without centering me? A comment that resonates can do wonders! 2. Treat comments like mini content. A sharp comment travels. People click. They check your profile. It opens doors. 3. Don’t wait for the perfect moment. If you have something to say, say it. Timeliness > perfection. Some of my strongest leads this year started from a sentence or two dropped in the right thread. Outbound engagement isn’t a growth hack. It’s relationship building at scale. And most people are sleeping on it. So… is commenting the new pitching? 🤔