From building apps for the Sitecore Marketplace to unlocking the power of personalization, Day 2 at SUGCON ANZ delivered practical takeaways and forward-thinking strategies. We explored how Sitecore Stream helps teams deliver personalized, on-brand content at scale—using brand kits and source material to create more targeted, relevant, and engaging experiences. Sessions on XM Cloud showed how marketers can test, tweak, and tailor content in real time—giving them the agility to stay ahead of the moment and rethink how they work. 🙏 Big thanks to our sponsors for helping make SUGCON ANZ possible and supporting this incredible community! #SUGCONANZ #DigitalExperience #Personalization #AI #XMCloud