Using AI to create a SWOT analysis

- Time for a good old strategy classic. It's the SWOT analysis. Now, you might think that this is just a bit of a cliche, but a SWOT analysis can actually be really useful. And you could just type into your AI tool something like, "Give me a SWOT analysis for taking my chicken juggling musical extravaganza to Argentina," and you'd get something decent. But you know that that isn't the way I work. (chuckles) That is not the way I like to do things. I like to push the AI tools a bit further. So the prompt that I've created has a variable where you add details about whatever it is that you want analyzed. And it probably goes without saying that the better the information you feed in, the better the results you'll get out. You can't expect to use fast food ingredients and get a Michelin Star dish in return. I recommend that you define what you're analyzing really clearly, and I want you to be specific rather than general. So for example, you could explore the possibilities of moving to a subscription model, or analyze your current international operations, or put your current approach to hiring and career progression under the microscope. These are all going to be more useful than just doing a generic SWOT analysis of your company as a whole. So before you start, be clear in your mind about specifically what it is that you want analyzed. If your AI assistant thinks you haven't given quite enough detail to work with, it's going to ask you questions until it has what it needs. Because when an AI tool makes assumptions, when you don't give it enough information, that's when it's most likely to give you hallucinations. Once it's got enough information, it'll populate each quadrant of your SWOT analysis with suggestions. But that's just the beginning. It goes on to analyze its own results. It looks at how items in each quadrant impact other quadrants. Then it lists the assumptions that it's made, which can be incredibly useful to see, and even suggests what additional research you might want to do to make the analysis more robust. That's pretty impressive, right? But wait, there's more. Sorry, I'm starting to sound like one of those infomercials that you get at one in the morning, but there actually is more. You've got an option to turn the whole thing into an interactive webpage where you can hover over elements for more information. Because if you're going to deliver, you might as well over-deliver, right? Okay, so join me in the next lesson to see this super prompt in action.