From the course: Decision Science Fundamentals

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The "Prime Route" framework

The "Prime Route" framework

- By now you will be more than familiar with the need for a framework to guide better decision-making using data. The framework we are talking about today is called Prime Route, which has been developed over years of practitioner-based insights and learnings from businesses operating in the real world, rather than in some theoretical environment like a lab. In this video, we will outline each step of the framework and its overarching goals so that you can then dive into each individual step with the right background knowledge. The Prime Route framework has three main goals. Firstly, it aims to eliminate fluff and focus on achievable high-value outcomes. Wait, what does that mean exactly? Many mental models tend to cause overthinking, and instead of getting work done, you're suddenly knee deep in acronyms and diagrams. This isn't that. This framework takes you by the hand and leads you directly to valuable conversations, analytical exercises, and decision-making by being direct and…

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