I recently completed the course CMO Foundations: Measuring Marketing Effectiveness (ROI) and found it to be incredibly insightful. The content was well-structured, covering essential topics such as key performance indicators (KPIs), return on investment (ROI), and various measurement techniques. The practical examples and case studies provided a clear understanding of how to apply these concepts in real-world scenarios.
The instructor was knowledgeable and engaging, making complex topics easy to grasp. I particularly appreciated the focus on actionable strategies that can be implemented immediately to improve marketing effectiveness.
Overall, my experience with this course was very positive. I would highly recommend it to anyone looking to enhance their marketing skills and better understand how to measure the impact of their efforts.
CMO Foundations: Measuring Marketing Effectiveness (ROI)
Con Drew Boyd
Recomendado por 1953 usuarios
Duración: 43 min
Nivel de conocimientos: Principiante
Publicación: 26/9/2018
Detalles del curso
Marketing one of the most important investments a company makes to be successful. Measuring effectiveness is critical to keep the investment sound. Learn how to better understand your return on investment (ROI)—and make real-time course corrections to solve problems before they impact your business. Marketing professor Drew Boyd explains the most important metrics to track, strategies to measure them the right way, and the process for building a custom dashboard to view all your results in one convenient place. Plus, discover how to measure things that matter most to your overall development and effectiveness as a CMO.
Aptitudes que desarrollarás
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Compártelo como imagen para mostrar tus aptitudes
Conoce al instructor
Reseñas de los usuarios
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Sheldon Coles
Sheldon Coles
Strategic Marketing Leader | Expert in Digital Growth | Driving Brand Innovation & Engagement | Building High-Impact Teams | Champion of Partnerships…
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Pancoro Hari Soesanto
Pancoro Hari Soesanto
Connecting Solutions to Industry Needs for Atmospheric Gases
Contenido
Qué incluye
- Pon a prueba tus conocimientos 3 tests
- Aprende sobre la marcha Accede desde el teléfono o tablet
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