Sreeram Chellappa Madras Arunachalam

Having held leadership positions for more than 20 years, I am a natural fit for coaching, which I have been passionate about since 2019. I'll have more than 500 hours of coaching and training under my belt by March 2023. As an ICF-certified coach, I follow the highest standards of ethics and competence, and I include ideas from Marshall Goldsmith's Stakeholder-Centric Coaching. I also use Neuro-Linguistic Programming (NLP) to its full potential in my practice.

My areas of expertise in… Show more

Having held leadership positions for more than 20 years, I am a natural fit for coaching, which I have been passionate about since 2019. I'll have more than 500 hours of coaching and training under my belt by March 2023. As an ICF-certified coach, I follow the highest standards of ethics and competence, and I include ideas from Marshall Goldsmith's Stakeholder-Centric Coaching. I also use Neuro-Linguistic Programming (NLP) to its full potential in my practice.

My areas of expertise in coaching are:

Developing values-driven leadership, strategic thinking and team excellence are the goals of leadership coaching.
Business coaching: Developing skills and abilities and promoting company expansion.
Life coaching: Emphasizing well-being, work-life balance, personal growth, and fostering stronger relationships with others.

Competencies: Neuro-Linguistic Programming (NLP) · Coaching & Mentoring · Transformational Life Coaching · Wellness Coaching · Leadership Coaching Show less

I am a natural mentor in my ealier leadership assignments over two decades logically extending that passion to Coaching since 2019. Now as of April 2022, have more than 300 hours of training and coaching experience. I am an ICF pathway coach (with initial credentials in place) and follow their ethics and competencies. Also pursuing Marshall Goldsmith Stake Holder centric coaching to focus on leadership coaching.
Coaching themes
1. Leadership Coaching covering career, competencies… Show more

I am a natural mentor in my ealier leadership assignments over two decades logically extending that passion to Coaching since 2019. Now as of April 2022, have more than 300 hours of training and coaching experience. I am an ICF pathway coach (with initial credentials in place) and follow their ethics and competencies. Also pursuing Marshall Goldsmith Stake Holder centric coaching to focus on leadership coaching.
Coaching themes
1. Leadership Coaching covering career, competencies, strategic thinking, planning, team excellence and values.
2. Business Coaching covering business growth, profitability, talent, competency, and values.
3. Life Coaching involving health, wellness, interpersonal relationships, work-life balance, personal growth, and values. Show less

We are distributing packaged and branded food under the Waycool Foods brands in North America, focusing on the diaspora of Indians living there and other Indian culinary enthusiasts.

Helped the Startup, a venture by a SWISS venture fund, to build an integrated business model. Worked with farmers, developed large distribution centres and supplied to modern retail and HORECA in Greater Mumbai area mainly fresh vegetables and Indian Fruits. Developed a team of professionals to man various verticals. Started fresh vegetables branding.

International Food Network (IFN) is a subsidiary of SIDRA LLC, based in Dubai, UAE. IFN’s focus is primarily on agricultural food production and other food solutions to meet the feeding needs of the diverse population in the GCC region.
Developed Strategic Direction and the business model based on the board of directors' brief.
The organization is a foods solution company that is also engaged in diverse operations ranging from innovative agricultural cultivation of food crops to packing… Show more

International Food Network (IFN) is a subsidiary of SIDRA LLC, based in Dubai, UAE. IFN’s focus is primarily on agricultural food production and other food solutions to meet the feeding needs of the diverse population in the GCC region.
Developed Strategic Direction and the business model based on the board of directors' brief.
The organization is a foods solution company that is also engaged in diverse operations ranging from innovative agricultural cultivation of food crops to packing of farm products, such as a variety of fresh vegetables and fruits, to manufacturing, distribution, and trading of imported processed food products, specialty products, as well as fruits and vegetables.
Managing three strategic business units, and each of these units has specialized operations.
 Farm Management and Services
 Own / Investors’ Farms
 Contract Farms ( Out Grower program)
Managed model Farms, contracted farms in UAE, and tied up sourcing of Fresh Vegetables from Farms in Jordan, Iran, and Oman and inducted a team of Professionals for the purpose. Daily average sales from the division now stand at US $ 16,000.

 Fresh Fruit and Vegetables imports and distribution
Developed sourcing of all Fresh Fruits from all over the world, both from the Northern and Southern Hemisphere. Availability is managed throughout the year. Sales and distribution are handled, and the market includes Super / hyper Markets, wholesale, and Re-Export to other GCC countries.
The farms and Fresh division contributes to US $ 16 Million in annual sales with a contribution of 12% net.

 Processed Food – Manufacturing, Branding, selling, and distribute
Launched middle of the year. Already tied up with a Spanish company for Certified Organic Products under IFN’s Brand and Convention processed food Products from India and Thailand.
Participated Every Year in major food fares such as Fruit Logistica, Berlin, Germany, Asia Fruit Logistica, Hongkong, and Gulf Foods, Dubai. Show less

Siva group is a multi-business and global investment company worth over 3 billion US $. My job is to create vision, drive growth and profitability of “FOOD AND AGRI DIVISION” of the group in India.
Handled three SBU’s as CEO / Director and Business Head, an export oriented company (100% EOU) with a combined T/O of INR 450 million, exporting processed vegetables produced under contract farming. The products are marketed under private labels of major super market chains in North America… Show more

Siva group is a multi-business and global investment company worth over 3 billion US $. My job is to create vision, drive growth and profitability of “FOOD AND AGRI DIVISION” of the group in India.
Handled three SBU’s as CEO / Director and Business Head, an export oriented company (100% EOU) with a combined T/O of INR 450 million, exporting processed vegetables produced under contract farming. The products are marketed under private labels of major super market chains in North America, Europe, Pacific regions and Russia.
The other two verticals initiated after my joining have a combined T/O of INR 1480 million by way of commodities trading. Under Merchant exports unit, I handle Fruit Juices, concentrates, sesame seeds, cardamom and other spices exports. Trading unit is responsible for Pulses and edible oils imports & trading in India.
All SBUs were profit making and key achievements so far being:-
1. Turned around a 13 year old 100 % EOU company by restructuring, revamping the factory and changing the customer mix to profitability.
2. Improved Domestic market share to reduce export related risk by roping Delmonte, India as partner to supply Institutional customers.
3. Started 2 verticals to improve the revenue stream in Agro operations (Merchant Exports (Rs 11 Cr) and Pulses Trading Rs 130 Cr) and third vertical to start from JAN 2012, edible oil trading and packing by managing a tank farm in a private port in east coast.
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The company is a SPV for managing Supply Chain for Metro C & C, Reliance Retail and Others retailers in eastern India. Developed a distribution centre of 3 Lac Sq feet size dry and wet products with cold stores and ripening chambers. Sourcing is being arranged thru” various Farmer's organizations in the states of West Bengal / Jharkhand / Orissa / Sikkim. Marketing in Kolkata of Ripened Banana, Apples, & Other Fresh Fruits. First company to brand fresh fruits in eastern India. Managed fresh… Show more

The company is a SPV for managing Supply Chain for Metro C & C, Reliance Retail and Others retailers in eastern India. Developed a distribution centre of 3 Lac Sq feet size dry and wet products with cold stores and ripening chambers. Sourcing is being arranged thru” various Farmer's organizations in the states of West Bengal / Jharkhand / Orissa / Sikkim. Marketing in Kolkata of Ripened Banana, Apples, & Other Fresh Fruits. First company to brand fresh fruits in eastern India. Managed fresh stores in major supermarkets as ‘SHOP IN SHOP ‘backed by home supply concept as a retail initiative.
Achieved:-
1. Launched “ Keventer Fresh “ branded Shop- in – Shop integrated with Direct to home supply with major super market chains in Kolkata – MORE, FOOD BAZAR, RELIANCE FRESH.
2. Managed construction of a “Distribution Center” for Metro Cash and Carry, Reliance Industries, More with 2.25 Lac sq Feet with both wet and dry facilities. Wet includes cold storage and ripening chambers.
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This company is engaged in the production and marketing poultry feed production in eastern India over three decades with a T/O of over INR 3000 million. Started an integrated operation of growing broiler chickens under contract, trading and processing. Also launched “Amrit Fresh “branded chicken both chilled and frozen. Employed various process improvement techniques to achieve overall efficiency in the integrated operations.
Provided new direction and guided the organization by involving… Show more

This company is engaged in the production and marketing poultry feed production in eastern India over three decades with a T/O of over INR 3000 million. Started an integrated operation of growing broiler chickens under contract, trading and processing. Also launched “Amrit Fresh “branded chicken both chilled and frozen. Employed various process improvement techniques to achieve overall efficiency in the integrated operations.
Provided new direction and guided the organization by involving in developing concepts, implement and monitor winning business strategies to drive growth in business volumes as well as profitability. Focused the efforts across functions analyzing and linking various divisions, business and corporate strategy of the organization as integrated operator starting from breeding farm to processing of poultry products.
Proactively identified areas of improvement in the people process and focused on capability building by training and bringing the right skills.
Involved in creating Product Development Strategy and Brand Building efforts in line with the requirements to launch branded processed chicken products. Launched first branded shop “Amrit Fresh” and planned the expansion. Expanded the operation in Northern India.
Successfully managed business processes such as SBU formation, Annual Operating Plan (Budget) for each business and handled the task of defining Key Result Areas for professionals.
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Frito-Lay is snack food division of PepsiCo with popular brands like Lays, Kurkure, Cheetos, Lehar and Quaker oats.
As Vice President my job was to procure potatoes for all the three processing units through contract farming as well from the designated markets as per Annual Operating Plan (AOP) also as per sales demand! Job involved pedigreed potato seed production, contract farming, buying from markets, thru’ a large network .Established a strong Government and Agri institutes interface… Show more

Frito-Lay is snack food division of PepsiCo with popular brands like Lays, Kurkure, Cheetos, Lehar and Quaker oats.
As Vice President my job was to procure potatoes for all the three processing units through contract farming as well from the designated markets as per Annual Operating Plan (AOP) also as per sales demand! Job involved pedigreed potato seed production, contract farming, buying from markets, thru’ a large network .Established a strong Government and Agri institutes interface. The territory includes Karnataka, Maharashtra, UP, Punjab MP and West Bengal.
Managed a chain of cold stores in important and strategic locations for off-season requirement and to gain cost advantage.
Though a short term but effectively performed and achieved the expected goal by setting direction for long term quality seed production and increased the share Frito-Lay's specialty seed to farmers than local ones., farmer's training especially in newer geographies like West Bengal and the result was immediate by reducing dependant on southern states for West Bengal processing unit.
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Ion Exchange Enviro Farms pioneered 1500 acres of organic orchards in line with EC resolution 2092/91, European organic standards. I joined when the organization was in cross roads with regulator SEBI acting for closure, farms at various stages of development and yet to yield result, pressure on cash flow and want of funds.
Certification of Farms in 2000 by international certifying agency, ECOCERT, Germany. The certified products were exported to Europe.
Strategizing the directions &… Show more

Ion Exchange Enviro Farms pioneered 1500 acres of organic orchards in line with EC resolution 2092/91, European organic standards. I joined when the organization was in cross roads with regulator SEBI acting for closure, farms at various stages of development and yet to yield result, pressure on cash flow and want of funds.
Certification of Farms in 2000 by international certifying agency, ECOCERT, Germany. The certified products were exported to Europe.
Strategizing the directions & leading the efforts for forming 3 SBUs. (Enviro Farms, Produce Marketing including Branding and Agro Consultancy)
Initiated organic contract cultivation involving farmers in Maharashtra, Tamil Nadu & Goa, to reach higher volumes and turnover. Under produce Marketing SBU.
The products from this Community Grower Groups (CGG) were exported to Europe by partnering with IRFT (a fair trade group based in India), Lichtschartz of Germany for marketing Organic Cashew nuts, Mango, Mango Pulp, Banana Puree, and Pineapple Juice & Dehydrated Fruits in German speaking EU Countries viz. Germany, Austria and Switzerland.
Total Fruit B.V. of Rotterdam, Holland to market Conventional Mango pulp and pineapple juice grown under controlled cultivation practices. (Contract production with traceability in place).
Pioneered the test launch of “Organo World” brand of packaged Organic dry groceries in various retail outlets of Mumbai and Pune.
Developed Agro consultancy division, managed five projects in India and one in Sultanate of Oman.
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Guided & mentored a Team of Professionals and managed Backward Integration for Sunflower Promotion and Oil Palm Plantations.
Handled the task of Liaison with Government and Agricultural University for support and training thus ensuring Quality raw material for the Processing Unit.
Led to formulation of NGO ‘SACRED’ for Agriculture Development, Environmental Protection and Community Development covering 15,000 acres under Sunflower in its second year of operation. Other operations… Show more

Guided & mentored a Team of Professionals and managed Backward Integration for Sunflower Promotion and Oil Palm Plantations.
Handled the task of Liaison with Government and Agricultural University for support and training thus ensuring Quality raw material for the Processing Unit.
Led to formulation of NGO ‘SACRED’ for Agriculture Development, Environmental Protection and Community Development covering 15,000 acres under Sunflower in its second year of operation. Other operations include - Water Shed Management, Handicrafts and other products for community development Obtained ISO - 9002 Certification for agricultural Extension Services from KPMG Quality Auditors.
Coordinated with Specialists from NMCP, Netherlands, Costa Rica & Malaysia for the success of the Oil palm Project in three states, Tamil Nadu, Andhra Pradesh and Karnataka. Show less

Instrumental in Strategic sourcing of Safflower for the brand `Saffola' which was becoming extinct in traditional growing areas, thru' contract farming.
Contract Research with Agriculture University for Coconut production forecast, a complex methodology. Successfully sourced MP State Government support through NOVOD Board, Gurgaon for Safflower promotion in Nontraditional areas of MP.
Research Program with various Institutes for Hybrid Seed Production & Oil Seeds Production Forecast… Show more

Instrumental in Strategic sourcing of Safflower for the brand `Saffola' which was becoming extinct in traditional growing areas, thru' contract farming.
Contract Research with Agriculture University for Coconut production forecast, a complex methodology. Successfully sourced MP State Government support through NOVOD Board, Gurgaon for Safflower promotion in Nontraditional areas of MP.
Research Program with various Institutes for Hybrid Seed Production & Oil Seeds Production Forecast.
Represented National Level Trade Organization for Influencing Government Policies and proper estimation Show less

Strategized and initiated single commodity cooperatives, agriculture extension for promoting latest agricultural technology and procurement of oilseeds.
Significant contribution in formation of 200 Cooperatives in three States, Tamil Nadu, Gujarat & Karnataka.
Effectively managed an oil refinery and solvent extraction unit and developed efficient procurement systems for large quantities from Cooperatives and Market Yards, for mother brand “Dhara “.
Efficiently managed Research cum… Show more

Strategized and initiated single commodity cooperatives, agriculture extension for promoting latest agricultural technology and procurement of oilseeds.
Significant contribution in formation of 200 Cooperatives in three States, Tamil Nadu, Gujarat & Karnataka.
Effectively managed an oil refinery and solvent extraction unit and developed efficient procurement systems for large quantities from Cooperatives and Market Yards, for mother brand “Dhara “.
Efficiently managed Research cum Trial Farms called Area Agronomic Centre and District Farms
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