Roo 🦘 Wright

Here are the 5 PPC tactics every Perth business should steal to make their campaigns more targeted, higher-converting and more profitable. (And if you're not using these? Well, you're leaving leads and revenue on the table. When your PPC campaigns are built on solid foundations you accelerate conversions and cut down on wasted ad spend and disappointing results. 1. Use comprehensive keyword research to dominate local search If you are not investing proper time in keyword research and strategy development, you're missing out. Most Perth businesses rush into campaigns without understanding search behaviour, which makes thorough keyword analysis the perfect way to uncover what customers *actually* search for when they need your services. 2. Implement time-based urgency in your ad copy and landing pages There is nothing worse than generic ad copy. No, your prospects don't care about "quality service." Instead, lead with time-sensitive offers - give them a reason to act NOW. Time-based urgency creates immediate action while letting prospects understand the value of quick decisions. 3. Invest in proper campaign structure and audience targeting Before you say - woah woah woah, we already target Perth and surrounding areas... I have no doubt in your targeting abilities. However, many businesses end up casting too wide a net, targeting everyone, or maybe they set up campaigns without proper audience segmentation based on intent levels. They'll end up burning through budget on unqualified clicks, getting frustrated traffic... and - GASP - possibly losing out to more targeted, locally-focused competitors. And here you go being outbid by some savvy incumbent who knows exactly who they're targeting. 4. Use performance data to drive budget allocation and optimisation In PPC, if you're not optimising based on data, someone else is capturing your potential customers. And if you're waiting until monthly reports or quarterly reviews to make adjustments? You're already too late. Instead, you need to monitor key performance indicators (click-through rates, conversion rates, cost per acquisition) and expose this data to decision-makers so they can act on opportunities in a timely manner. 5. Lastly, invest in client testimonials and social proof. I believe that social proof will help future PPC conversion optimisation. Service-based companies utilise testimonials all the time, just look at successful Perth construction companies, legal firms or healthcare practices that showcase client success stories. But some of the biggest professional service companies are doing it too. Case in point: Perth businesses across industries – from mining and resources to healthcare and legal services – are building trust through client testimonials, case studies, and success metrics, turning social proof into powerful conversion tools. This client-driven content builds credibility, drives engagement, and helps close more qualified leads.

10

5 Comments

Why are so many agencies in Australia that offer SEO, avoiding link building? In my free audits, I keep seeing: ❌ No links at all. ❌ Links with <500 visits. ❌ No-follow or overseas links for AU businesses. And this is coming from agencies charging premium rates - even “award winners.” 🤯 Link building is still one of Google’s strongest ranking factors… so why are agencies skipping it? 👉 Is it because it’s hard? 👉 Because it’s not scalable? 👉 Or because clients don’t know what to look for? Curious - what’s your take?

96

131 Comments

**GOOGLE ADS SCAM ALERT** Fellow agency owners, you may want to speak to your team about this one... There is a scam doing the rounds that involves somebody getting in touch pretending to be a potential client. They then ask for the email address linked to your Google Ads account and send out some sort of phishing email to capture your details. If they get your details, they could take over your MCC... I heard of this before, but today somebody tried it on me. The problem is, the email looks extremely convincing and appears to be a very good lead. Best to be extra vigilant. Please make sure you share this far and wide to help prevent people falling victim to it.

61

14 Comments