About
My name is Nicolas Cole, and I am one of the most-read writers on the…
Articles by Nicolas
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Ghostwriting 101: 5 Proven Templates To Help You Write For Business Leaders
Ghostwriting 101: 5 Proven Templates To Help You Write For Business Leaders
Over the past 4 years, I have ghostwritten more than 2,000 articles for startup founders, C-level executives, Silicon…
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The Magic Triangle: Why Category Design Is The Single Point Of Failure
The Magic Triangle: Why Category Design Is The Single Point Of Failure
Arrrrr! 🏴☠️ Welcome to the free edition of Category Pirates. Every Wednesday, we publish radically different ideas…
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Campbell's Soup & How To Design A Category Breakthrough In The Roaring 2020s
Campbell's Soup & How To Design A Category Breakthrough In The Roaring 2020s
Dear Friend, Subscriber, and fellow Category Pirate, 100 years ago, The Campbell's Soup Company had a breakthrough. For…
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“Where Should I Be Writing Online?”
“Where Should I Be Writing Online?”
One of the most common questions writers ask is, “Where should I be writing and publishing online?” The answer is:…
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Why Every Writer Should Also Ghostwrite
Why Every Writer Should Also Ghostwrite
Every writer should also be a ghostwriter. None of my creative writing teachers told me this in college.
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The Category Design Scorecard
The Category Design Scorecard
Category design is the strategy for dealing with the “winner take all” reality that has taken hold in business. Only 19…
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Lemonade Insurance: How Category Creators Talk, And Why They Sound So Different From The Competition
Lemonade Insurance: How Category Creators Talk, And Why They Sound So Different From The Competition
This is an excerpt from our Wednesday newsletter, Category Pirates. Every company talks about themselves to multiple…
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Writing Is Not The Hardest Part Of Being A Writer
Writing Is Not The Hardest Part Of Being A Writer
I tweeted this recently and it’s been on my mind since: When it comes to writing things people care about, bookmark…
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Your First Year (Doing Anything) Is The Hardest
Your First Year (Doing Anything) Is The Hardest
My first year of high school sucked. I didn’t have a group of friends.
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Making Money As A Writer: Product vs Service
Making Money As A Writer: Product vs Service
There are two paths for making money as a writer. - Sell your expertise per hour (service).
Experience
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Education
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Test Scores
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Cole Mather
Score: 3.95 GPA
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