Mariana Saddakni

I’m currently leading platform adoption and customer success across 300+ enterprise applications used by over 300,000 employees. My focus is on turning complexity into clarity, aligning strategy, design, engineering, and change management to deliver measurable results.

• Defined and activated an adoption strategy across product, engineering, and design
• Accelerated platform delivery while boosting engagement and usability
• Drove cross-functional collaboration in a high-regulation… Show more

I’m currently leading platform adoption and customer success across 300+ enterprise applications used by over 300,000 employees. My focus is on turning complexity into clarity, aligning strategy, design, engineering, and change management to deliver measurable results.

• Defined and activated an adoption strategy across product, engineering, and design
• Accelerated platform delivery while boosting engagement and usability
• Drove cross-functional collaboration in a high-regulation environment
• Tied adoption OKRs directly to business outcomes and executive goals

Why this matters:
Digital transformation only works when people adopt the change. And adoption? It’s not a checkbox. It’s a shift in how people work, think, and connect. My job is to make that shift seamless, energizing, and rooted in value. Because when 300,000 employees move with clarity, everything moves faster. Show less

We're the TIGER team that'll expedite your AI journey. Our AI-led transformation (ALT) services are designed to empower companies to harness the transformative power of artificial intelligence in today's rapidly evolving digital landscape. We strategize on AI go-to-market initiatives, ensuring alignment and activation for sustainable growth, efficiency gains, competitive advantage, and human-centric digital innovation that increases your bottom-line revenue.

Industry Awards Judge for the **2024 World Communication Awards.**
Communities Award and AI Excellence Award.

www.worldcommsawards.com

• Successfully steered a complex spin-off, detaching operations from the AT&T enterprise and integrating into a new cultural and technological framework.

• Led technology operations strategy for digital products, spearheading partnerships and unlocking growth avenues.
• Responsible for a $100M P&L, fostering collaboration with internal and external stakeholders.

Achievements include:

• Pioneered operational integration of digital products, technology, and vendor… Show more

• Successfully steered a complex spin-off, detaching operations from the AT&T enterprise and integrating into a new cultural and technological framework.

• Led technology operations strategy for digital products, spearheading partnerships and unlocking growth avenues.
• Responsible for a $100M P&L, fostering collaboration with internal and external stakeholders.

Achievements include:

• Pioneered operational integration of digital products, technology, and vendor services into Vrio post-acquisition.
• Seamlessly managed new operations processes, endorsed best practices and maintained business continuity.

• Championed business value and trust within the new corporate culture and leadership.

• Navigated post-acquisition challenges, ensuring core operations and services remained unaffected. Show less

Brought on to establish a new digital global division for developing and leading a consumer-facing portfolio of websites and mobile apps. I grew the digital department from a team of 4 to 45+ cross-functional people, including developers, UX/CX, digital marketing, content, research, analytics, and customer care.

Achievements included:
• Launching the online brand presence globally to drive strategic revenue and profitability targets for accelerated growth across 9 countries… Show more

Brought on to establish a new digital global division for developing and leading a consumer-facing portfolio of websites and mobile apps. I grew the digital department from a team of 4 to 45+ cross-functional people, including developers, UX/CX, digital marketing, content, research, analytics, and customer care.

Achievements included:
• Launching the online brand presence globally to drive strategic revenue and profitability targets for accelerated growth across 9 countries. Successfully delivered 2X revenue and 3X profit goals annually.
• Delivering an improved customer experience and monetization strategy that drove increased average time spent on site by +40% and improved online engagement by +50%
• Implementing a data-driven segmentation content approach for executing digital marketing campaigns across global markets, improving web traffic and increasing customer acquisition by 50%. Show less

I led large-scale integrated marketing and product development initiatives for brands including American Express, Deloitte, IBM, Kraft, Lenovo, Unilever, Van Kampen and Wyeth. I directed a team of creatives, content strategists, developers and film producers and collaborated with cross-functional groups to create award-winning campaigns.

My successes included:
• Expanding the creative practice into a 360º marketing experience, training and mentoring internal teams while collaborating… Show more

I led large-scale integrated marketing and product development initiatives for brands including American Express, Deloitte, IBM, Kraft, Lenovo, Unilever, Van Kampen and Wyeth. I directed a team of creatives, content strategists, developers and film producers and collaborated with cross-functional groups to create award-winning campaigns.

My successes included:
• Expanding the creative practice into a 360º marketing experience, training and mentoring internal teams while collaborating with clients to expand offline creative into digital strategies and campaigns.
• Developing one of the first online communities for a Unilever product, creating awareness and supporting brand-building efforts for thousands of new users.
• Creating an interactive storytelling strategy for Deloitte to attract a targeted workforce, driving engagement and increasing awareness among potential new employee Show less