About
Jeff L. Herrmann is a dynamic global leader in the world of marketing analytics, with a…
Services
Articles by Jeff Leo
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Publish to Prosper | 2 Options on the Path to Becoming Digitally Relevant
Publish to Prosper | 2 Options on the Path to Becoming Digitally Relevant
Face-to-face meetings are the best. Highly personal, very effective…and currently banned by the Governor due to the…
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Do Venture Capitalists Care About Our Kids in Youngstown?
Do Venture Capitalists Care About Our Kids in Youngstown?
More than 80% of venture investment goes to 4 states. California, New York, Massachusetts and Texas continue to be a…
3 Comments -
The Inevitable Case for Building a B2B Audience
The Inevitable Case for Building a B2B Audience
Have you built an audience for your B2B company yet? If not, you might want to get started immediately. It's an…
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14 Items to Consider Before Your 2018 Sales (and Marketing) Kickoff Meeting
14 Items to Consider Before Your 2018 Sales (and Marketing) Kickoff Meeting
Is your revenue plan and go-to-market strategy locked and loaded for 2018? Is your Content Marketing strategy aligned…
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Clone Nielsen for B2B? | A New Definition for Owned Media Audience Measurement
Clone Nielsen for B2B? | A New Definition for Owned Media Audience Measurement
According to SiriusDecisions, B2B CMOs are shifting their focus from a product-centric to an audience-centric growth…
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Save CMOs by Expanding the Definition of Audience Measurement
Save CMOs by Expanding the Definition of Audience Measurement
I have a beef with Wikipedia. They are holding us back.
11 Comments -
Breaking the Tribal Knowledge Problem by BYOA (Building Your Own Audience)
Breaking the Tribal Knowledge Problem by BYOA (Building Your Own Audience)
What’s the biggest risk businesses face today besides low barriers to competitive entry, the information-soaked…
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What is a B2B Showrunner?
What is a B2B Showrunner?
Surf the Web Lately? Our prospects and customers are lingering on Facebook because they're presented with an endless…
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How to Get Started with Video Marketing Using Your iPhone
How to Get Started with Video Marketing Using Your iPhone
Is 2017 the Golden Age of Video? Yes, according to our friends at Facebook and Vidyard. We're living in an age of video…
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The Selfie Strategy to Building Authority
The Selfie Strategy to Building Authority
Getting Noticed: From Advocacy to Authority Do you have a published record of your knowledge and expertise. How do you…
4 Comments
Activity
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It's the BIGGEST, it's filled with DATA, and it sure is LONDON! 🇬🇧 It's Big Data LDN I'm beyond thrilled and super excited to be coming back for a…
It's the BIGGEST, it's filled with DATA, and it sure is LONDON! 🇬🇧 It's Big Data LDN I'm beyond thrilled and super excited to be coming back for a…
Liked by Jeff Leo Herrmann
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📱Are you keeping pace with the media revolution, or leading it? Over the past 20 years, the media landscape has transformed dramatically. From the…
📱Are you keeping pace with the media revolution, or leading it? Over the past 20 years, the media landscape has transformed dramatically. From the…
Liked by Jeff Leo Herrmann
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📈Are you tracking the signals that matter? Leveraging 8.5B+ searches over 4 years, USA, we used digital signals to understand what people search for…
📈Are you tracking the signals that matter? Leveraging 8.5B+ searches over 4 years, USA, we used digital signals to understand what people search for…
Liked by Jeff Leo Herrmann
Experience
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Education
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The University of Chicago Booth School of Business
Activities and Societies: Chicago Council on Global Affairs
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Licenses & Certifications
Publications
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30 Experts Identify Biggest Mistakes in Content Marketing
Content Marketing Institute
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How to Understand the Size and Composition of Your B2B Audience
Content Marketing Institute
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Scale Your Charisma Using Video Marketing
STANDOUT from Cheryl Tan Media
See publicationIf you’ve been trying to figure out how to get in front of your perfect clients on a mass scale, then this episode is for you. Jeff Leo Herrmann is the Chief Revenue Officer at digital marketing agency Fathom, as well as the host of the podcast, Publish or Perish FM.
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Social Selling and Marketing for Enterprise Manufacturing
Manufacturing Marketing Institute
See publicationWe help B2B sales and marketing professionals level up the Social Selling Maturity Curve.
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Crushing Sales on LinkedIn with the Social Selling Index
The Missing Link Podcast on Rainmaker Digital
See publicationWe break down the components of the Social Selling Index and how leaders can use it for coaching up their team.
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Aligning Marketing Strategy to the Sales Kickoff
American Marketing Association | Northeast Ohio Chapter Blog
Patents
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METHODS AND SYSTEMS TO METER MEDIA CONTENT PRESENTED ON A WIRELESS COMMUNICATION DEVICE
Issued US US 2008/0126420 A1
A method to generate media metering information associated with a wireless communication device, the method comprising:
receiving media content via a wireless communication device, the media content to be presented via the wireless communication device;
generating first information indicative of a media presentation mode of a media presentation application executed by the wireless communication device to present the media content;
generating second information indicative of the…A method to generate media metering information associated with a wireless communication device, the method comprising:
receiving media content via a wireless communication device, the media content to be presented via the wireless communication device;
generating first information indicative of a media presentation mode of a media presentation application executed by the wireless communication device to present the media content;
generating second information indicative of the media content presented via the wireless communication device; and
storing the first information in association with the second information in the wireless communication deviceOther inventors -
Projects
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Podcast: Scale Your Charisma with Video | Achieve Social Selling Success
See projectThe podcast for innovative and scale-seeking sales leaders and CMOs. We're taking Social Selling to the next level by transforming sales leaders into thought leaders. Together we learn how to leverage content, technology and data to drive productivity and make a bigger impact.
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📌 JOB ALERT The Business Messaging Customer Marketing team is expanding! I'm looking for a marketing manager with experience in Enterprise SaaS…
📌 JOB ALERT The Business Messaging Customer Marketing team is expanding! I'm looking for a marketing manager with experience in Enterprise SaaS…
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20 years ago, I learned an important life lesson – life isn’t linear, and neither are careers. Try to find a path that brings all parts of life into…
20 years ago, I learned an important life lesson – life isn’t linear, and neither are careers. Try to find a path that brings all parts of life into…
Liked by Jeff Leo Herrmann
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Thrilled to share I complete and passed the AICD company directors course in July. I was grateful to have the time this summer to invest in myself…
Thrilled to share I complete and passed the AICD company directors course in July. I was grateful to have the time this summer to invest in myself…
Liked by Jeff Leo Herrmann
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Our team enjoyed a visit on Long Island this week for a strategy meeting with our valued clients at Ultimate Care Assisted Living Management. It was…
Our team enjoyed a visit on Long Island this week for a strategy meeting with our valued clients at Ultimate Care Assisted Living Management. It was…
Liked by Jeff Leo Herrmann
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📸 The days of selfies are over — I’m flipping the camera to share what I see (...more on this below.) Lots of trains, planes, and Kantar client…
📸 The days of selfies are over — I’m flipping the camera to share what I see (...more on this below.) Lots of trains, planes, and Kantar client…
Shared by Jeff Leo Herrmann
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Sharing a cool podcast! Great insights on the largest US infrastructure project. I studied Urban Studies in college and grew up in Boston's North…
Sharing a cool podcast! Great insights on the largest US infrastructure project. I studied Urban Studies in college and grew up in Boston's North…
Liked by Jeff Leo Herrmann
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The 2025 Kantar BrandZ Most Valuable Emirati and Saudi Brands launches in Riyadh on 9 September and Dubai on 11 September. BrandZ is the world’s…
The 2025 Kantar BrandZ Most Valuable Emirati and Saudi Brands launches in Riyadh on 9 September and Dubai on 11 September. BrandZ is the world’s…
Liked by Jeff Leo Herrmann
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Great opportunity for Meta Marketing Science role in India !
Great opportunity for Meta Marketing Science role in India !
Liked by Jeff Leo Herrmann
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The streaming wars are over. The relevance wars have begun. We've moved beyond subscriber acquisition at any cost to a much harder challenge: keeping…
The streaming wars are over. The relevance wars have begun. We've moved beyond subscriber acquisition at any cost to a much harder challenge: keeping…
Shared by Jeff Leo Herrmann
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I am excited to share that I have been recognized in the 2026 edition of the Best Lawyers: Ones to Watch list, along with many of my talented…
I am excited to share that I have been recognized in the 2026 edition of the Best Lawyers: Ones to Watch list, along with many of my talented…
Liked by Jeff Leo Herrmann
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Just returning from an inspiring visit to Mumbai and Goa. It's not groundbreaking to say this economy is an economic miracle but the visceral sense…
Just returning from an inspiring visit to Mumbai and Goa. It's not groundbreaking to say this economy is an economic miracle but the visceral sense…
Liked by Jeff Leo Herrmann
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I'm excited to share that I’ve accepted an offer to join the Manhattan District Attorney's Office as an Assistant District Attorney in Fall…
I'm excited to share that I’ve accepted an offer to join the Manhattan District Attorney's Office as an Assistant District Attorney in Fall…
Liked by Jeff Leo Herrmann
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