Feras Alhlou

Feras is a 4th-degree black belt in Aikido and in this article, he shares his perspective on the parallels he’s discovered between Aikido and entrepreneurship and how principles of Aikido apply to entrepreneurship, offering strategies for business growth.

Key Points:
- Understand the Opponent: Anticipate competitors' moves and client needs for strategic advantage.

- Learn from Others: Engage with mentors and peers for insights, just as in martial arts.

- Focus on… Show more

Feras is a 4th-degree black belt in Aikido and in this article, he shares his perspective on the parallels he’s discovered between Aikido and entrepreneurship and how principles of Aikido apply to entrepreneurship, offering strategies for business growth.

Key Points:
- Understand the Opponent: Anticipate competitors' moves and client needs for strategic advantage.

- Learn from Others: Engage with mentors and peers for insights, just as in martial arts.

- Focus on Personal Growth: Prioritize your progress without being distracted by others' successes. Show less

Entrepreneurs can struggle to achieve sustainable revenue and profit. Many factors contribute, such as pricing, product or market fit, sales strategy, and user experience.

But after 20 years of starting and growing multiple businesses with annual sales in the millions, I have reached one conclusion: successful, growth-oriented companies are all about people and culture.

The article covers the four pillars for building a people-first culture.

Reflecting on my experiences at e-Nor, e-CENS, and Start Up With Feras, I have more clearly understood four parallels between an entrepreneur building and growing a healthy startup and an analytics leader building and growing a robust data and digital transformation practice within an organization.

I covered these parallels in this article.d

Google Analytics Breakthrough is a single-source, step-by-step guide for using Google Analytics and Google Tag Manager to understand user behavior and maximize ROI from your traffic channels. Learn measurement strategy for desktop and mobile apps; best practices for data capture and navigating the reporting interface; advanced techniques for Analytics 360, BigQuery, CRM integration, unifying user experiences across devices, websites, and mobile apps, dynamic retargeting; and a wealth of expert… Show more

Google Analytics Breakthrough is a single-source, step-by-step guide for using Google Analytics and Google Tag Manager to understand user behavior and maximize ROI from your traffic channels. Learn measurement strategy for desktop and mobile apps; best practices for data capture and navigating the reporting interface; advanced techniques for Analytics 360, BigQuery, CRM integration, unifying user experiences across devices, websites, and mobile apps, dynamic retargeting; and a wealth of expert tips, tricks, and insights. Show less

Marketers and sales professionals want to know who’s visiting their site, what content the target audience is consuming and what converts site visitors to paying customers. This article addresses the challenges and solutions of measuring and improving the effectiveness of B2B Marketing -- where long sales cycles and multiple stakeholders affect sales decision.

Want to have a killer holiday season? As you get your ecommerce products, promotions, and backend processes in place, take your analytics and optimization up a notch. Don’t just focus on the technology; invest in people and processes, too.

Is Analytics hard or easy? When more people become data driven and adopt analytics, they'll find themselves impacting strategies at the executive table. Marketers, business owners and consultants could benefit greatly from making the “easy” accessible and the “hard” simplified.

To reach this goal, marketers need a guide to help build the marketing accountability that analytics, and smart people, bring to the table.

I hope to provide this guide and structure in my 7-Step Analytics… Show more

Is Analytics hard or easy? When more people become data driven and adopt analytics, they'll find themselves impacting strategies at the executive table. Marketers, business owners and consultants could benefit greatly from making the “easy” accessible and the “hard” simplified.

To reach this goal, marketers need a guide to help build the marketing accountability that analytics, and smart people, bring to the table.

I hope to provide this guide and structure in my 7-Step Analytics Reporting Framework whitepaper. This framework will help marketers navigate through seas of data and reports and leverage insights to impact their business. Show less