About
After 15 years in global marketing (strategy through to execution), I’ve mastered the art…
Articles by Daniel
Activity
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I am guessing you think your company is your brand, products, culture and people. It's true in many ways, but the reality is that in the age of AI…
I am guessing you think your company is your brand, products, culture and people. It's true in many ways, but the reality is that in the age of AI…
Liked by Daniel Hellmuth
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The Single Source of Truth for Startups & Founders If you’re building with AI, here’s the hard truth: scattered knowledge = scattered results. When…
The Single Source of Truth for Startups & Founders If you’re building with AI, here’s the hard truth: scattered knowledge = scattered results. When…
Liked by Daniel Hellmuth
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At NOAN, we’re unapologetically focused on one thing: building for Startups and Founders. Why? Because knowing exactly who you serve is the…
At NOAN, we’re unapologetically focused on one thing: building for Startups and Founders. Why? Because knowing exactly who you serve is the…
Liked by Daniel Hellmuth
Experience
Education
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Masterschool
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> Completed hands-on projects in database querying, data cleaning, exploratory data analysis, customer segmentation, time-series forecasting.
> Developed proficiency in SQL, Python, and Tableau.
> Applied machine learning models for data-driven decision-making.
> Gained expertise in data storytelling, ETL processes, and business intelligence reporting. -
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Licenses & Certifications
Volunteer Experience
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Youth Football Coach
English Football Club Berlin
- Present 1 year 10 months
Children
> Leadership and coaching (fitness, technical, tactical) of 30 boys, providing 2x training per week and coordinating c. 20 competitive matches per season.
Projects
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Scouting Europe’s Next Top Striker with Machine Learning
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> Built a machine learning pipeline (SQL, Python) to identify elite strikers using Opta data, combining UMAP for dimension reduction and HDBSCAN clustering, achieving a silhouette score of 0.62 across 16 clusters.
> Identified high-performing, cost-efficient forwards (e.g. Mateo Retegui) from 216 players in Europe’s top leagues; grouped targets by scoring efficiency on a per 90 basis.
> Delivered insights through data storytelling, visualisation (Matplotlib, Seaborn), and…> Built a machine learning pipeline (SQL, Python) to identify elite strikers using Opta data, combining UMAP for dimension reduction and HDBSCAN clustering, achieving a silhouette score of 0.62 across 16 clusters.
> Identified high-performing, cost-efficient forwards (e.g. Mateo Retegui) from 216 players in Europe’s top leagues; grouped targets by scoring efficiency on a per 90 basis.
> Delivered insights through data storytelling, visualisation (Matplotlib, Seaborn), and a GitHub portfolio project, demonstrating end-to-end analytical thinking and football intelligence. -
Grocery Sales Time Series Forecasting
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> Designed and implemented a forecasting pipeline in Python to predict daily item sales across Ecuadorian stores, reducing baseline MAPE from 8.09% to 1.66% using tuned XGBoost.
> Independently cleaned, joined, and engineered features from complex datasets (sales, promotions, oil prices, holidays), applying time series best practices and rolling validation.
> Delivered clear visualizations and documentation, demonstrating analytical thinking, self-motivation, and…> Designed and implemented a forecasting pipeline in Python to predict daily item sales across Ecuadorian stores, reducing baseline MAPE from 8.09% to 1.66% using tuned XGBoost.
> Independently cleaned, joined, and engineered features from complex datasets (sales, promotions, oil prices, holidays), applying time series best practices and rolling validation.
> Delivered clear visualizations and documentation, demonstrating analytical thinking, self-motivation, and effective communication of technical findings. -
Customer Segmentation & Loyalty Strategy
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> Filtered (SQL) and clustered 6,730 loyal customers in Python using K-Means and Hierarchical methods to uncover 5 actionable segments (e.g. Business Traveller, Family Booker).
> Mapped each segment to a loyalty perk using behavioural insights (e.g. booking frequency, discount sensitivity, travel length).
> Delivered findings through stakeholder friendly charts (Matplotlib, Seaborn), GoogleSlides and an executive summary. -
Car Pricing & Performance Analysis
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> Analyzed 11,000+ real-world car records to uncover patterns, trends and anomalys between features using Pandas, NumPy, Matplotlib and Seaborn in Google Colab.
> Cleaned and engineered features; found strong correlation between engine HP and MSRP (0.65) and identified high-price outliers like Bugatti.
> Managed the full project independently, showcasing critical thinking, clear documentation, and visual communication.
Languages
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German
Limited working proficiency
Recommendations received
7 people have recommended Daniel
Join now to viewMore activity by Daniel
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🚀 Changelog: Meet NOAN’s AI-Native Project Management! Startups move fast. Your project management should, too. That’s why we’ve just rolled out a…
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I have interviewed 100 of the best growth leaders over the past 5 years. None has impressed me as much as Elena Verna, Head of Growth at Lovable…
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The AI consultant that teaches you to prompt and use models with best practices will die quickly. But we're seeing a much more fascinating role…
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Solving AI Hallucinations in Pharmacovigilance 💊 AI “hallucinations” occur when models generate information that is plausible-sounding but…
Solving AI Hallucinations in Pharmacovigilance 💊 AI “hallucinations” occur when models generate information that is plausible-sounding but…
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This was a fun one, but also a feature that we see as pivotal to establishing trust between humans and AI. > The system first identifies factual…
This was a fun one, but also a feature that we see as pivotal to establishing trust between humans and AI. > The system first identifies factual…
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🔥 12 nominations at the UK Sponsorship Awards 🔥 Proud to share that Ear to the Ground has been shortlisted for Agency of the Year at the UK…
🔥 12 nominations at the UK Sponsorship Awards 🔥 Proud to share that Ear to the Ground has been shortlisted for Agency of the Year at the UK…
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