Daniel Hellmuth

Daniel Hellmuth

Berlin, Berlin, Germany
999 followers 500+ connections

About

After 15 years in global marketing (strategy through to execution), I’ve mastered the art…

Articles by Daniel

  • Twitch vs. Kick: What brands need to know

    #videogames #digitalamarketing #livestream #influencermarketing You might have seen the news a couple of weeks back -…

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Activity

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Experience

  • NOAN Graphic

    NOAN

    Berlin, Germany

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    Berlin, Germany

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    Lisbon, Portugal

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    Berlin Area, Germany

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    Berlin Area, Germany

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    Berlin Area, Germany

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    London, United Kingdom

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    London, United Kingdom

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    Reading, England, United Kingdom

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Education

  • Masterschool Graphic

    Masterschool

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    > Completed hands-on projects in database querying, data cleaning, exploratory data analysis, customer segmentation, time-series forecasting.

    > Developed proficiency in SQL, Python, and Tableau.

    > Applied machine learning models for data-driven decision-making.

    > Gained expertise in data storytelling, ETL processes, and business intelligence reporting.

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Licenses & Certifications

Volunteer Experience

  • Youth Football Coach

    English Football Club Berlin

    - Present 1 year 10 months

    Children

    > Leadership and coaching (fitness, technical, tactical) of 30 boys, providing 2x training per week and coordinating c. 20 competitive matches per season.

Projects

  • Scouting Europe’s Next Top Striker with Machine Learning

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    > Built a machine learning pipeline (SQL, Python) to identify elite strikers using Opta data, combining UMAP for dimension reduction and HDBSCAN clustering, achieving a silhouette score of 0.62 across 16 clusters.

    > Identified high-performing, cost-efficient forwards (e.g. Mateo Retegui) from 216 players in Europe’s top leagues; grouped targets by scoring efficiency on a per 90 basis.

    > Delivered insights through data storytelling, visualisation (Matplotlib, Seaborn), and…

    > Built a machine learning pipeline (SQL, Python) to identify elite strikers using Opta data, combining UMAP for dimension reduction and HDBSCAN clustering, achieving a silhouette score of 0.62 across 16 clusters.

    > Identified high-performing, cost-efficient forwards (e.g. Mateo Retegui) from 216 players in Europe’s top leagues; grouped targets by scoring efficiency on a per 90 basis.

    > Delivered insights through data storytelling, visualisation (Matplotlib, Seaborn), and a GitHub portfolio project, demonstrating end-to-end analytical thinking and football intelligence.

  • Grocery Sales Time Series Forecasting

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    > Designed and implemented a forecasting pipeline in Python to predict daily item sales across Ecuadorian stores, reducing baseline MAPE from 8.09% to 1.66% using tuned XGBoost.

    > Independently cleaned, joined, and engineered features from complex datasets (sales, promotions, oil prices, holidays), applying time series best practices and rolling validation.

    > Delivered clear visualizations and documentation, demonstrating analytical thinking, self-motivation, and…

    > Designed and implemented a forecasting pipeline in Python to predict daily item sales across Ecuadorian stores, reducing baseline MAPE from 8.09% to 1.66% using tuned XGBoost.

    > Independently cleaned, joined, and engineered features from complex datasets (sales, promotions, oil prices, holidays), applying time series best practices and rolling validation.

    > Delivered clear visualizations and documentation, demonstrating analytical thinking, self-motivation, and effective communication of technical findings.

  • Customer Segmentation & Loyalty Strategy

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    > Filtered (SQL) and clustered 6,730 loyal customers in Python using K-Means and Hierarchical methods to uncover 5 actionable segments (e.g. Business Traveller, Family Booker).

    > Mapped each segment to a loyalty perk using behavioural insights (e.g. booking frequency, discount sensitivity, travel length).

    > Delivered findings through stakeholder friendly charts (Matplotlib, Seaborn), GoogleSlides and an executive summary.

  • Car Pricing & Performance Analysis

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    > Analyzed 11,000+ real-world car records to uncover patterns, trends and anomalys between features using Pandas, NumPy, Matplotlib and Seaborn in Google Colab.

    > Cleaned and engineered features; found strong correlation between engine HP and MSRP (0.65) and identified high-price outliers like Bugatti.

    > Managed the full project independently, showcasing critical thinking, clear documentation, and visual communication.

Languages

  • German

    Limited working proficiency

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