Bryan Zug

Bryan Zug

Seattle, Washington, United States
3K followers 500+ connections

About

I'm a seasoned program manager with 15+ years of experience in product development, UX…

Articles by Bryan

Activity

Experience

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    United States

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    Seattle, Washington, United States

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    Seattle, Washington, United States

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    Greater Seattle Area

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    Seattle, Washington

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    Greater Seattle Area

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    Seattle

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    Seattle

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    Seattle

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    Seattle, WA

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    Greater Seattle Area

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Education

Licenses & Certifications

Projects

  • ZxD Career Growth Leveling Guidelines

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    Led the redesign of ZxD's (Zillow Experience Design) career leveling digital and interactive guidelines by developing original content and scripting custom Google sheets. Created a plan that included assembling a workgroup for 6 disciplines, conducting a baseline assessment, defining employee attrition risks/costs, and researching worksheet architecture options. Presented plan to executive leadership for developing the inaugural career path worksheets across the 6 UX disciplines. Launched…

    Led the redesign of ZxD's (Zillow Experience Design) career leveling digital and interactive guidelines by developing original content and scripting custom Google sheets. Created a plan that included assembling a workgroup for 6 disciplines, conducting a baseline assessment, defining employee attrition risks/costs, and researching worksheet architecture options. Presented plan to executive leadership for developing the inaugural career path worksheets across the 6 UX disciplines. Launched project that included development and delivery of training, along with slack and lunch-and-learn Q&A forums. Improved employee satisfaction and conducted 40 follow-up interviews after 3 months with feedback such as “New sheets are a complete game changer (100x better)” and “New worksheet is a gem It helps me visualize where I shine & can grow. Much better than before”.

  • Project Tracking and Prioritization Overhaul

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    Streamlined low performing collaboration between 30+ cross-functional teams including product, research, design, and engineering by conducting interviews to identify pain points, synthesizing results and recommending pilot solutions to executive leaders. Implemented simplified product brief, project prioritization methods, and business case data requirements for prioritization. Introduced comprehensive and nimble Asana project tracking for design teams.

  • Zillow Wide Product Development Standards

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    Standardized the product development process enterprise-wide by evaluating/consolidating/improving existing product briefs, consolidating speed/quality performance metrics, implementing workflow controls, and educating workforce through ADKAR change management framework and training. Created templates and proposed end-to-end process. Secured approval and adopted within 4 months, increased user engagement for 40+ products, and improved experience design employee retention.

  • 2021 Accessibility Remediation Deadline

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    In response to Americans with Disabilities Act litigation, oversaw accessibility remediation to enable people with permanent and temporary disabilities access to web properties. Included vendor evaluation for tools to test code compliance, negotiated with over 15 individual engineering leaders for resource support, and oversaw design and coding standards to comply with WCAG 2.1 accessibility standards. Mitigated compliance risk preventing significant penalties.

  • Ignite Seattle

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    Co-founded Ignite Seattle, a prominent open submission public speaking event fostering a diverse and open-minded community. Produced 40 events from 2006-2020 with average attendance of 800+ each. See this talk on an AI powered cat door as an example - https://www.youtube.com/watch?v=1A-Nf3QIJjM&t=41s

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  • Strategic Planning UX Discovery and Tracking System

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    Implemented a new process for tracking, sizing and prioritizing research and design projects through the creation of a key milestones/deliverables playbook. Defined tracking requirements, conducted interviews and designed playbook. Results provided an estimated size of each project improving staff utilization.

  • Product Development Workshop and Developer Outreach

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    Created lean startup product development training for product managers and engineering partners. These were developed on the Understand / Prototype / Build framework that drops the insider UX jargon that often stalls engineering partnerships. Instead, it frames the benefits of design thinking in creating customer obsessed products as a reliable way to avoid wasting engineering efforts.

  • Fulfillment HIG Design System

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    Spearheaded management of a new design system for Amazon Fulfillment Centers worldwide that included a design and code library shared with over 600 engineers. Ran design and developer Agile sprints to develop components. Reduced front-end development time and vastly improved user experience consistency/quality.

  • Amazon Design Leadership Conference Presentation

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    Presented "Sometimes Superpowers Come from Unexpected Places" at Amazon's September 2017 Conflux global UX conference, which was rated a top session for the two day conference.

  • Startup Weekend Event Search & Site Redesign

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    The Startup Weekend site was a tangle of Wordpress duct-tape and bailing wire that UP Global (now Techstars) had not redesigned in 5+ years. We began by validating with our customers (Attendees and Event Organizers) the main functions the site needed to serve ('What is Startup Weekend?' and 'Find an Event').

    From there we prototyped / tested the UX, overhauled the back office search capabilities to put an easy to use and snappy public interface on them, and updated the content to drive…

    The Startup Weekend site was a tangle of Wordpress duct-tape and bailing wire that UP Global (now Techstars) had not redesigned in 5+ years. We began by validating with our customers (Attendees and Event Organizers) the main functions the site needed to serve ('What is Startup Weekend?' and 'Find an Event').

    From there we prototyped / tested the UX, overhauled the back office search capabilities to put an easy to use and snappy public interface on them, and updated the content to drive audiences through the conversion funnels I created (which were the first conversion funnels created in the history of the Startup Weekend / UP Global / Techstars movement).

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  • Brand Development & Systems Training

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    Directed UP Global brand development with the 501c3's board of directors. Implemented the StoryBrand narrative marketing framework throughout the 75 person organization.

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  • Organizational Training & Process Improvement

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    Developed, trained, and facilitated UP Global / Techstars staff through several organizational planning and process improvement initiatives. Includes Google's Objective & Key Results (OKR) quarterly planning, Brand/messaging field training, Asana task/project management productivity training, and Slack training.

  • Kickstarter Campaigns Totalling +$3.1 million

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    Developed strategy and creative on several successful Kickstarter videos. As of my departure in Feb 2014, the top 5 campaign videos worked on had netted over $3.1 million. Projects include Shadowrun Returns, Robot Turtles, Golem Arcana, and We Make Seattle.

  • Reign FC 2013 Broadcasts for National Women’s Soccer League

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    Developed team and workflow for HD web broadcast of Seattle Reign FC's home games. Led broadcasts for a 10 game season with a 10 person crew. Broadcasts became a fan favorite across league (including opposing teams).

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  • BBC iPlayer for iPad & iPhone

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    BBC Worldwide pulled us in to design and guide development of their Global iPlayer iPad and iPhone apps which will enable BBC fans outside of the UK to watch favorite shows on demand and explore the network’s rich content catalog.

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  • Boeing Defense News Hub

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    Led business development pitch for this initiative to create a world leading industry news hub featuring voices from Boeing and other industry peers. Landed contract. Client doubled the originally allocated budget on my recommendation and reduced consideration time among other firms from 7 days to 24 hours.

  • The Coca-Cola Company Year in Review Web Sites

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    Directed UX and technical development for Coca-Cola Company's 2007 & 2008 annual review web sites. Sourced and managed several external developers.

  • Gap Inc. Social Responsibility Web Site

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    Scoped, pitched, and won this corporate social responsibility (CSR) site for Gap Inc and its child brands. Conceived adaptive audience homepage core concept for consumers, employees, and investors that won work.

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  • LINKS Web Based Training System

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    Selected development / delivery technology. Designed and developed MD / RN online training system for the LINKS clinical information system implementation. Trained staff on sound instructional design and technical content development. Managed team content production sprints.

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