Amy Balliett

Over 10,000 infographics are released online every day, but less than one percent of them find any real success. The trouble is there’s a common misconception that an infographic is merely a packaging of text and illustration. But in order to create a truly successful infographic you need to understand the power of visual communication and how to apply the seven key principles of great infographics. When properly executed, visuals can connect with an audience exponentially faster than any other… Show more

Over 10,000 infographics are released online every day, but less than one percent of them find any real success. The trouble is there’s a common misconception that an infographic is merely a packaging of text and illustration. But in order to create a truly successful infographic you need to understand the power of visual communication and how to apply the seven key principles of great infographics. When properly executed, visuals can connect with an audience exponentially faster than any other form of communication.

In this course for graphic designers and marketers of all backgrounds, join instructor Amy Balliett to explore the power of successful infographics that showcase the purest forms of visual communication. Along the way, Amy walks you through the seven principles of great infographics—an essential formula to deliver engaging infographics that can help you stand out from the crowd and improve your overall content design. Show less

Looking for a more creative way to build your brand? You should start by developing strategies for visual content marketing, one of the most important foundations of a successful business today. In this course for designers and content marketers, instructor Amy Balliett offers a comprehensive overview of how to build, implement, and sustain effective visual content marketing strategies to drive growth and innovation on your team.

Learn more about why customers love visual content and how… Show more

Looking for a more creative way to build your brand? You should start by developing strategies for visual content marketing, one of the most important foundations of a successful business today. In this course for designers and content marketers, instructor Amy Balliett offers a comprehensive overview of how to build, implement, and sustain effective visual content marketing strategies to drive growth and innovation on your team.

Learn more about why customers love visual content and how to use that content to grow audience engagement. Gain the tools to identify content types that will resonate with your audience while prioritizing campaign goals and budgets. Discover the secrets of developing a campaign brief, building a content plan, and creating a unified visual language that sticks. Along the way, Amy shares advice on how to measure your campaigns against preferred outcomes using analytics tools and other reporting methods to track your overall performance and success. Show less

Discover the foundation, power, and necessity of visual communication with this essential guide

Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed… Show more

Discover the foundation, power, and necessity of visual communication with this essential guide

Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind.

Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message.

Learn best practices for visual communication
Gain inspiration from countless visual examples
Stay on top of the latest trends in visual communication
Understand visual communication for marketing, sales, design, HR, and more

Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told. Show less

Join top design instructors Bonnie Siegler, Sean Adams, Justin Ahrens, and Amy Balliett as they tackle the reasons why really good design is a critical component to the success of a business. From high-level discussions on design as communication and knowing your brand equity, to on-the-ground topics such as collaboration and realistic budgeting, this course provides hard-earned wisdom from a dream team of mentors.

Visual communication is the modern marketer's secret weapon. It tells your story without words, for a quick impact on today's busy and increasingly global audience. This course explains what visual communication is and why it matters to modern businesses. Amy Balliett provides tips for creating killer content that communicates your message in seconds flat. She takes you on a fast-paced ride though topics like data visualization, visual storytelling, and external vs. internal communication… Show more

Visual communication is the modern marketer's secret weapon. It tells your story without words, for a quick impact on today's busy and increasingly global audience. This course explains what visual communication is and why it matters to modern businesses. Amy Balliett provides tips for creating killer content that communicates your message in seconds flat. She takes you on a fast-paced ride though topics like data visualization, visual storytelling, and external vs. internal communication. Learn techniques for getting your message across in microseconds, keeping your audience at top of mind, investing in quality, and avoiding the number one mistake marketers make with visuals: clutter. Show less

Great sales sheets grab the attention of a customer at first glance. There are a variety of types, but successful sales sheets share common features: strong layout, typography, color, and content. This course teaches designers—and marketers who may not be trained designers—how to design high-impact, eye-catching sales sheets that sell your products and services in just one page. Instructor Amy Balliet, the CEO of Killer Infographics, explains why a sales sheet matters and why it's important to… Show more

Great sales sheets grab the attention of a customer at first glance. There are a variety of types, but successful sales sheets share common features: strong layout, typography, color, and content. This course teaches designers—and marketers who may not be trained designers—how to design high-impact, eye-catching sales sheets that sell your products and services in just one page. Instructor Amy Balliet, the CEO of Killer Infographics, explains why a sales sheet matters and why it's important to define its audience, purpose, and call to action up front. She shows how to lay out your sheet and combine data and visuals in an effective way. She also helps you choose colors and typography that enhance your message and your brand. Finally, see how all the design elements combine in a start-to-finish project using Adobe Illustrator. Show less

Since 2017, Balliett has been a regular contributor to Inc.com. Checkout her weekly contributions under "The Visual Marketer."

Media and marketing efforts often rely on data visualizations to quickly prove a point. But poorly designed visualizations can be misleading. Whether it's choosing the wrong charts or graphs, misinterpreting the data, or showing it without context, inaccurate designs can become a source of global scrutiny.

To succeed in design and marketing today, one must know how to interpret and properly visualize data. This course, developed and led by Killer Infographics CEO, Amy Balliett, walks you… Show more

Media and marketing efforts often rely on data visualizations to quickly prove a point. But poorly designed visualizations can be misleading. Whether it's choosing the wrong charts or graphs, misinterpreting the data, or showing it without context, inaccurate designs can become a source of global scrutiny.

To succeed in design and marketing today, one must know how to interpret and properly visualize data. This course, developed and led by Killer Infographics CEO, Amy Balliett, walks you through the ins and outs of creating accurate and compelling data visualizations. Amy focuses on best practices, not tools, although she does provide an overview of Illustrator graphing features. Using these tips, you'll learn how to stand out from the crowd and create charts and graphs that combine precision with visual Show less

Today's audiences crave custom, quality visual content delivered with intent—but they don't respond to one-off content pieces the way they used to. Gone are the days when a single infographic could garner thousands of views and backlinks. Today, audience expectations have grown and with that, successful brand marketers are combining 12–14 types of visual content into single campaigns to meet those expectations. This means that the growing demand for skilled designers will continue long into the… Show more

Today's audiences crave custom, quality visual content delivered with intent—but they don't respond to one-off content pieces the way they used to. Gone are the days when a single infographic could garner thousands of views and backlinks. Today, audience expectations have grown and with that, successful brand marketers are combining 12–14 types of visual content into single campaigns to meet those expectations. This means that the growing demand for skilled designers will continue long into the future. To remain relevant, designers will be expected to both art direct and execute on these campaigns, stretching their skillsets across dozens of visual content mediums.

In this course, Amy Balliett—CEO of the visual communications agency, Killer Infographics—provides an in-depth look behind the curtain of visual campaigns. She shares her experiences and the lessons she learned from developing over 100 visual campaigns for Fortune 1000 clients and nonprofits, explaining how to develop a successful campaign from start to finish. She walks through how to concept and plan a campaign, and how to pitch that campaign to clients and colleagues. Amy also takes you through how to develop a visual language to guide your campaign, and shares how to avoid common pitfalls. Show less

Over 10,000 infographics are released online everyday, but less than 1% see any real success. To create a successful infographic, you can't combine any text and imagery and call it a day. Infographics aren't just eye candy! It's when designers truly understand the power of visual communication that their infographics break through. Using a few basic design guidelines, they can illustrate big problems in clear language, distill complex ideas, and call attention to overlooked issues.

In… Show more

Over 10,000 infographics are released online everyday, but less than 1% see any real success. To create a successful infographic, you can't combine any text and imagery and call it a day. Infographics aren't just eye candy! It's when designers truly understand the power of visual communication that their infographics break through. Using a few basic design guidelines, they can illustrate big problems in clear language, distill complex ideas, and call attention to overlooked issues.

In this course, Amy Balliett, CEO of Killer Infographics, shows members how to create engaging and successful infographics that will stand out from the crowd. She explains the science behind good visual communication, reviews the different types of infographics, and introduces design principles and techniques that will help you build engaging and successful infographics. Show less