Allison Braley

Partner focused on Marketing and Communications for BCV and its portfolio.

Brand, communications and marketing advisor to Aluna, a portable, digital spirometry platform that measures patients' respiratory functions to better manage asthma and cystic fibrosis.

Operating Partner focused on marketing and communications for Playground Global and its portfolio.

Joined as part of Canvas acquisition to manage marketing team of eight with a focus on Brand, CRM/Lifecycle, Social Media, Consumer Communications and Retail. Managed marketing agency relationship with R/GA. Promoted to oversee communications in October amid business transition. Led communications response through a layoff and CEO transition.

ACQUIRED By Fair in September 2019.

Head of Marketing for Canvas, a Ford-owned company that believes everyone deserves to have access to a car of their choosing -- affordably, easily and on their own terms. Oversaw team of 8, including Growth, Digital Marketing, Brand, Content, Lifecycle/CRM, Research and Industry/B2B Dealer Marketing.

Head of Marketing, focused on brand building, public relations, and growth marketing.

Led 26 person Marketing and Communications team including global User Acquisition, Brand, PR, Content and Social Media Strategy.

Refreshed the Zoosk brand through the First Comes Like campaign, which was lauded by the New York Times. Created a new company logo, messaging, brand guidelines, and digital and video creative with agency partners, based on quantitative and qualitative research. Saw 8% lift in organic subscriptions when running campaign and improvements in brand sentiment.

Built Communications team to a six-person group focused on brand building, media relations, partnerships, social media and content. Focused on both U.S. and Germany / Austria / Switzerland for PR, and global social media.

Led communications for ZocDoc, a company dedicated to improving access to healthcare. Hired team of seven full-time communications professionals and we were responsible for creating and evolving brand messaging, media relations (consumer and trade media), community, social media, internal communications, and investor relations. Generated more than 300 million media impressions per year and credited with increasing direct traffic to ZocDoc.com.

Developed media strategy, messaging, and led outreach for clients including Amazon Kindle, Cisco, TurboTax, and Facebook. Generated high-impact media results in a wide range of outlets including national morning shows, magazines, and newspapers. Co-led the Consumer Media Task Force, a specialized practice group within the agency.

Promoted from Assistant Account Executive to Account Executive. Executed PR programs including events, deskside media tours and SMTs for CLEAN & CLEAR by Johnson & Johnson, and launched Colgate Simply White.

Intern for the National Financial Media Practice.

EA to CEO, Head of Legal, Accounting as needed to fill in for staff at REIT while on summer breaks.