As a seller, Buyer Intent in Sales Navigator provides you with key insights into accounts showing intent and helps you to reach out to the right people in the right accounts at the right time.
Advantages of using Buyer Intent
Identifying intent within accounts
- Knowing which accounts are showing intent is useful but identifying who within an account is showing intent is a key differentiator.
- Sales Navigator can tell you if a specific person or a group of people within an account is showing intent. This visibility saves you time and effort in sourcing this information and enables effective prioritization.
Complete view of the buyer's timeline
- Sales Navigator provides a comprehensive view of the buyer's timeline, from engaging with your Company Page to accepting an InMail, Sales Navigator can show you intent data throughout a buyer’s journey.
List of activities showing intent
- In addition to identifying accounts and individuals showing intent, Sales Navigator shows you the list of activities performed that indicate intent.
Find Buyer Intent information in Sales Navigator
You can find Buyer Intent information in Sales Navigator in the following places:
Account Hub dashboard
- Learn which of your saved accounts are showing intent and discover new accounts actively showing intent.
Account Pages
- Get information on which contact or group of contacts in your account shows intent and the specific activities they have performed that express intent.
Highlights section on the Homepage
- Quickly identify top accounts showing intent as soon as you sign in.
- Access the Account Hub from the Highlights section to view more details.
Buyer Intent Search filter
- Use the Buyer Intent Search filter to search for accounts already showing intent while searching for new opportunities.
Product Category Intent filter
- You can find Product Category Intent filter in lead Search. It gives you a view on likely intent towards a specific product or product category, rather than a specific company.
- Individuals showing high Product Category Intent are probably actively interested in the specific product or product category selected.
Alerts on the Homepage
- Get alerts on accounts showing intent.
- Buyer Intent alerts signal when employees or leadership at a saved account have engaged with your LinkedIn company page or company website.
Related tasks
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