You can promote your job when posting a new job or after you've already posted a job in Recruiter. You can edit a promoted job at any time.
Important to know
If you don’t have admin privileges, you may need to reach out to your admin to promote a job.
To manually promote a job:
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Sign in to LinkedIn Recruiter.
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Begin posting a job by adding job details in Step 1.
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Add screening questions in Step 2.
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In Step 3, click the
Edit icon next to your total budget to add specific criteria to reach your target audience. Here's a tip
Your job may auto-promote if a rule is in place. -
Click Promote Job.
To manually promote an existing job as an admin:
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Sign in to LinkedIn Recruiter.
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Move your cursor over Jobs at the top of your Recruiter homepage and click View all jobs.
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Find the job you’d like to promote and click the Promote job button to the right of the job title.
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Click the Edit icon to adjust the Total budget then click Promote.
Admins can set automatic promotion rules. These rules can be paused or stopped for any job at any time. Recruiters on your team will see a confirmation that their posted jobs are being promoted but won’t see the spending amount.
Here's a tip
All jobs that aren't automatically promoted will default to basic jobs for free.
As an admin, you can set and change automated rules to promote future jobs at the LinkedIn recommended budget from your Company Settings page.
To create a promotion rule:
Here's a tip
Rules apply to jobs that are posted after the rule is created. Any open jobs won’t be affected.
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Move your cursor over the Jobs tab in the Recruiter header and select Posting rules from the dropdown.
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On the Promotion Rules page, click + Create new.
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In the window that appears, name your rule and set rule criteria to capture jobs based on Keyword, Location, Title & Job Function.
Here's a tip
You can select criteria to exclude by hovering over an entry and selecting exclude. -
Click Save.
To change or delete an existing promotion rule:
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On the Job promotion page, click the Edit to the right of Automatic promotion.
- Click the
Edit icon to change the rule. - Click the
Delete icon to remove the rule. - Click the
More icon and select Pause rule to pause the rule or select Duplicate rule to duplicate it.
- Click the
As an admin, you can pause or delete all rules set for your company.
To pause or delete all promotion rules:
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On the Job promotion page, click the
Edit icon to the right of Automatic promotion. -
Click the
More icon to the right of Automatic promotion and select Pause all rules or Delete all rules from the menu that appears then click Save.
As an admin, you can set monthly spend limits for all promoted jobs each month from your Company Settings page.
To create a monthly spend limit:
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Sign in to LinkedIn Recruiter.
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Move your cursor over your profile picture at the top of your Recruiter homepage and select Product settings from the dropdown.
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Click Job promotion on the left rail.
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On the Job promotion page, click
Edit icon to the right of Monthly spend limits. -
Enter the maximum spend limit and click Save.
In addition to the monthly spend limit, there's also a contract spend limit in place. You’ll never pay more than your set monthly spend limit during a month, and you'll never spend more than your contract spend limits.
If a job post has remaining budget, but the dashboard has reached the monthly or contract limit, the job promotion will be paused but remain posted as a basic job.