Setting a schedule for your LinkedIn advertising campaign helps determine its lifetime. You can choose to run campaigns continuously from a start date or set a start and end date. With all campaign launches, be sure to factor in the time it takes for the ads and linked websites within the ads to be reviewed.
Important to know
LinkedIn recommends that advertisers don’t change the start date of a campaign to within 24 hours of the current campaign schedule, as campaign updates might not be fully implemented in time. Advertisers might be charged between the old and new campaign start dates if the start date is changed to 24 hours or more beyond the current campaign schedule.
When setting a schedule, you can choose from:
- Run campaign continuously from start date - Select this option if you want to begin your campaign as soon as the ad is approved or at a later date. The campaign runs without an end date if this option is selected.
- Set a start and end date - Choose the dates you want to start and end your campaign. If you schedule your campaign to start later, it will begin running at 12:00 AM UTC on your start date. If you schedule an end date, your campaign will end at 11:59 PM UTC on your end date.