If you've enhanced your LinkedIn Page with Career Pages, you can leverage the Life tab or What We Do tab to provide a preview of life at your organization through photos, testimonials, employee-written content, and more.
Important to know
Pages for companies, universities, colleges, and high schools have a Life tab. Pages for Search and Staffing companies have a What We Do tab.
The Life tab or What We Do tab can be configured to display different versions to targeted audiences, based on information in the viewer's LinkedIn profile such as language, geography, job function, company size, industry, and seniority level. Targeted audience pages allow you to customize what viewers see based on what most likely applies to them.
To edit your LinkedIn Page’s Life or What We Do tab:
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Go to your Page super admin view.
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Click Life or What we do in the left menu.
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Click the targeted audience page you want to update.
Here's a tip
If you previously saved a draft of the page, go to the Unpublished section and click on the correct draft.While in the Edit mode of the audience page you'd like to update, you can edit:
- Page name
- URL
- Target audience settings
- Main image or video
- Company leaders
- Custom Spotlight Modules
- Company Photos
- Employee Perspectives
- Testimonials
Here's a tip
To publish additional targeted audience pages, you must publish the default page first. -
To add or make changes to your Life page sections, such as the Main image, Employee Perspectives, and Company Leaders sections, scroll down and click + Add section.
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After you've finished editing the page, click one of the following options in the upper-right corner of the page:
- Preview – View a member preview of the page. Click Back to edit mode from the preview page to go back and either save or publish your edits.
- Save – Creates a draft of the page but won't publish the edits. Your previously published version of the page will remain the same.
- Publish – Makes your edits public and replaces the previously published version of the page.
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