Boost Event Reach and Results with LinkedIn Event Ads

LinkedIn’s new Event APIs extend your reach and streamline processes to help your event stand out from the crowd.

Even in a crowded content landscape, B2B events remain crucial for connecting with customers, generating quality leads, and boosting conversions. However, with attendees often experiencing ‘event fatigue’ from the sheer volume of invites they receive*, event organizers must now work smarter to elevate their strategy. To empower them to do this, LinkedIn has launched two powerful new Event APIs: the Event Management API and the Event Ads API.

LinkedIn events already offer a powerful full-funnel experience with a strong B2B focus, ideal for the current interest in online and hybrid events. The results are measurable: a recent Salesforce case study showed that leveraging LinkedIn Events led to a 30% cost reduction, a 24% increase in connection requests, and a 52% increase in InMail acceptance.** With the new Event Management and Event Ads APIs, companies can now take these results to the next level by boosting their events with targeted promotion, reaching wider audiences, and driving even higher attendance and engagement.

Learn more about LinkedIn’s Event APIs here, or explore the developer documentation (Event Management & Event Ads) to start building.

Simplify Event Management 

Managing events can be a complex and time-consuming process, and one that can drain valuable resources which can be better put towards strategy. LinkedIn’s Event Management API addresses this challenge by providing a centralized solution for creating, updating, and managing LinkedIn Events. 

With the Event Management API, event organizers can manage their events efficiently and in the most streamlined way possible, freeing them to focus on creating engaging content and targeting relevant and high-converting leads.

In particular, it allows companies to:

• Automate event creation & updates: Effortlessly create and manage LinkedIn events directly from the platform, eliminating manual data entry.
• Centralize registration management: Streamline registration processes and provide a seamless experience for attendees.
• Enhance event visibility: Control event visibility and access settings to reach the right audience.
• Dedicated event page on LinkedIn: Share the event via a post with company page followers, allowing LinkedIn members to easily discover events, register, join live streams, and engage in post-event activities.
• Custom registration forms: Attach a form to allow for a frictionless registration process for attendees as well as ensure all relevant info is collected.
• Update settings in real time: Modifying event content, start and end times, etc. Partners can also delete events or use them for promotional purposes by leveraging the Event Ads API.
• Create LinkedIn Live test events: Create private test events visible only to your organization's page admins before going live.

Learn more about LinkedIn’s Event Management API and try it out here.

Amplifying Event Reach 

In today's competitive environment, driving attendance and engagement is critical for event success. 

LinkedIn’s Event Ads API provides the tools businesses need to effectively promote events to targeted professional audiences, for example it can help to:

• Drive targeted event promotion: Reach specific professional audiences with compelling ad creatives.
• Boost event attendance: Maximize event registrations and attendance through targeted ad campaigns.
• Measure event impact: Track event ad performance and gain insights into campaign effectiveness.
• Add video preview to Event Ads: The Creatives Management API will allow you to include a video preview in your Event Ads, with the option to require registration to view the full stream.

With LinkedIn’s Event Ads API, companies can increase event visibility and achieve their event marketing goals. 

“By leveraging the Event Ads API, we've empowered our customers to create highly targeted event campaigns, resulting in a dramatic increase in event attendance and measurable ROI. This API is a game-changer for event marketing.”

— Anish Chadda, VP of Product Management, Sprinklr

Learn more about LinkedIn’s Event Ads API and try it out here.

Unlock New Possibilities for B2B Events

These new APIs represent a significant step forward - by integrating these tools into their solutions, companies can deliver exceptional event experiences and drive greater value for their customers.

Ready to revolutionize B2B events with LinkedIn? Apply for access here or, if you want to explore the technical details further, you can always review the developer documentation (Event Management & Event Ads).

* https://www.linkedin.com/pulse/modern-roadshow-why-b2b-event-marketing-must-evolve-shama-hyder-imnpe/

** Actual % reduction of cost per 5+min Viewer was rounded up from 28.7%. Source: 2023 Salesforce Dreamforce LinkedIn media investment performance