The Brooks Group

Hope is not a strategy when it comes to building a high-performing sales team, but accountability is. ✅ A strong sales culture starts with clear expectations and a shared sense of purpose. In our latest blog post, we break down 4 essential ways to build a culture of accountability that drives performance and long-term success: 1️⃣ Define & communicate your purpose 2️⃣ Lead with intention 3️⃣ Tap into individual motivators 4️⃣ Live your core values When salespeople know what’s expected and why it matters, they perform better, stay focused, and drive results. Read the full blog post here: https://hubs.li/Q03FfyPc0 #sales #salesculture #salesleadership #b2bsales

Do you really know what motivates your sellers to perform? 🧠 The answer might surprise you, and it’s exactly why sales assessments are such a powerful tool. From smarter hiring to better coaching and retention, assessments help sales leaders unlock the full potential of their teams. Download our free guide, Top 5 Ways Assessments Improve Sales Effectiveness, and discover how to: ✅ Hire the right people ✅ Coach with precision ✅ Retain top performers ✅ Drive consistent sales performance Get the guide: https://hubs.li/Q03FmH3F0... #sales #salesleadership #salesassessment #salessuccess

Your technical sales team knows the product inside and out, but do they know how to sell it? 🤔 Many sales engineers struggle to move from product experts to trusted advisors. The good news? With the right training, they can close more deals and build lasting customer relationships! In this blog post, you’ll learn 3 key ways to boost consultative selling skills in technical sellers: 1️⃣ Follow a standard sales process to guide conversations and avoid feature-dumping 2️⃣ Adapt to the buyer’s behavior style to build stronger connections 3️⃣ Deliver coaching that fits how technical minds think Read the full post here: https://hubs.li/Q03FfpnM0... #sales #salestraining #salescoaching #consultativeselling

Sales success starts with asking the right questions. 🚨 Great sales questions uncover pain points, build trust, and move deals forward, yet many reps overlook this crucial skill. Our latest blog post breaks down 8 powerful types of sales questions and how to ask them effectively. Learn how to: • Guide conversations without dominating them • Uncover your buyer’s true priorities • Handle objections before they become roadblocks Read the full post now: https://hubs.ly/Q03DXcDG0 #sales #salestraining #salesquestions #b2bsales

Want to learn how top-performing companies turn sales training into measurable business growth? 🚀 Our recent webinar reveals how aligning your training with strategic sales priorities can help close critical skill gaps and boost performance. Michelle Richardson, VP of Sales Performance Research, and Dan Markin, VP of Sales Strategy & Consulting, shared practical ways to connect training initiatives directly to your business goals and take your sales results to the next level. If you missed it, check out the full recording here: https://lnkd.in/eBuNVJkM #webinar #sales #salesstrategy #b2bsales

Want to make your sales pitch resonate? 🧠 Every buyer is different, so your approach should be too! The key? Ask questions that uncover their unique process, challenges, and goals. Try these consultative questions to tailor your sales strategy and build stronger connections: 👉 What does your current process look like? 👉 How are you currently handling challenges? 👉 What is working well with your current processes, and what isn't? Discover more consultative questions that help you tailor your approach and win more deals in the full blog post: https://lnkd.in/ef_EWPcf #salesstrategy #consultativeselling #B2Bsales #salestips #salesenablement #salestraining

Excited to be on-site this week at the Aurora Parts Beyond the Box Conference as a sponsor and keynote speaker! 🎉 From inspiring keynotes to breakout sessions, this conference is packed with insight, energy, and opportunities to grow. Our very own Dan Markin, VP of Sales Strategy & Consulting, shares how top sellers build trust, communicate value, and win more deals, and our GVP, Lee Richards, will be at our booth ready to connect! #sales #AuroraParts #salesenablement #networking

Competitive pressures force many sales organizations to scale capacity, add specialized roles, or increase market presence to defend or gain market share. Building out a sales team creates unique challenges. Sales leaders have to consider the impact on compensation, structure, processes, and technology.  Unless you’re in start-up mode, growth can disrupt an existing sales team. Make sure you consider each of these critical elements as you scale revenue operations. What's driving you? #salestraining #salesleadership #leadershipdevelopment

Our very own Lisa Rose, Senior GVP, is on-site with Flow Control Group at their Leadership Summit as an event sponsor! 🙌 Congrats to FCG on a strong 2025! It’s inspiring to see the momentum built through strategic focus, operational excellence, and investment in people. We’re excited to support the continued growth into this next year and beyond! 👥 #leadership #growth #sales

Are your sales training efforts driving real business results? Join us tomorrow for a live webinar where we’ll reveal how industry leaders align their sales training with strategy to create direct impact on revenue and performance. You’ll learn how to: 🔎 Identify your strategic sales priorities for 2026 📊 Align training with business objectives & KPIs 🧩 Bridge skill gaps to hit sales targets 🧠 Build coaching frameworks that reinforce critical behaviors Don't miss this opportunity to turn your training into a strategic driver for sales success and save your seat now: https://hubs.li/Q03CLsN70 #webinar #sales #salesstrategy #b2bsales