Appodeal, Inc.’s cover photo
Appodeal, Inc.

Appodeal, Inc.

IT Services and IT Consulting

McLean, Virginia 10,286 followers

About us

Appodeal is a global player in ad tech and mobile publishing. Its open-source SDK mediation, programmatic ad exchange, and user acquisition tools run on in-house machine learning models, tested daily in production to maximize monetization results. In 2025, Pixalate named Appodeal one of the top five ad SDKs worldwide. The company operates a publishing division with a portfolio of casual and hybrid-casual titles, and Appodeal Accelerator, a program that helps mobile developers grow their businesses with expert guidance and user acquisition capital.

Website
http://appodeal.com
Industry
IT Services and IT Consulting
Company size
201-500 employees
Headquarters
McLean, Virginia
Type
Privately Held

Locations

Employees at Appodeal, Inc.

Updates

  • A great BCN Data Nights meetup last week 👏 Special thanks to Alexander Pogorielov for the keynote and for sharing practical perspectives on AI and automation with the Barcelona data community. His talk on using Kiro and AgentCore in interactive games was a highlight. The next meetup is already in the works, more details soon.

    What a day at BCN Data Nights – Appodeal AI & Automation! Last week, I had the chance to speak in front of 50+ professionals gathered around AI, data, and automation. The room had good energy, and the conversations that followed were genuinely interesting. A big thank you to Appodeal, Inc. and Mariia Moskvina for the invitation and for putting together a well-run event. It's always good to be part of a community that brings real passion to what they do. To everyone who attended — thank you for showing up, asking sharp questions, and making the evening worth it. Looking forward to the next one. #BCNDataNights #AI #Barcelona #Appodeal #AWS

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  • At the next BCN Data Nights, we’ll look at how AI is used in engineering environments, from SDK maintenance to AI-powered NPCs for interactive games. This time, we’re expanding the event into a full-day technical meetup with headliners from Amazon Web Services (AWS), Thinktecture AG, BidMachine and Appodeal to share practical experience. If you’re working with AI, data or infrastructure and based in Barcelona, join us on February 26. Registration is required, the link is in the first comment.

  • With Appodeal SDK 4.0, we’re rolling out a new versioning model for ad mediation. 🟢 SDK and adapter versions are now decoupled, which means clearer update rules and fewer surprises when networks change something on their side. A more consistent versioning logic also makes debugging easier and gives teams better visibility into how their setup behaves. Learn more in the full blog post, link in comments.

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  • The Game Jam has its winners. Congratulations to Ömer Faruk İşeri, Abdelaziz Benkacem and Giovanni Ramondazzo 🎉 Cash prizes are already on the way. 🥇 Tile Tactics: 2048 Card Puzzle A mix of 2048 mechanics and card-based strategy. A lot of thought went into both game design and pacing. Well executed. 🥈 Super Leo Bros: Jump World A classic Mario-style platformer with 20+ levels and boss fights. Bright visuals and strong 90s nostalgia. 🥉 Brainrot Clicker and Merge A trendy concept combined with merge mechanics that are still rare in this space. Clean UI and polished progression. A solid pick for fans of discovery-driven games. What’s next for the top 3 teams: • UA test launches (1 global + 1 US campaign), up to 10 days • Full performance review by the Appodeal Accelerator team If the tests perform well, teams may also receive monetization and scaling recommendations and a potential global publishing opportunity. Publishing benchmarks: • Day 1 retention: ≥ 40% • Day 7 retention: ≥ 13% • Average session length: 15+ minutes • eROAS: ≥ 150% Looking forward to seeing how these games perform in real traffic 🚀

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  • 10,000 of you ❤️ We started this page to talk about growth and monetization. Now it brings together 10,000 people building, testing, scaling, breaking, fixing and shipping mobile apps and games. Thanks for following. We will keep this useful 🤓

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  • For live Android or iOS games in casual, hybrid-casual, or hyper-casual genres. Apply to the Appodeal Accelerator Game Jam by January 30 for a chance to land a publishing deal. Our team of growth strategists, UA experts, and producers is ready to help you scale your mobile product. The link is in the comments.

  • From an early idea to a global ad tech platform, we’ve spent the last 11 years creating tech that helps people grow their talents as they build mobile apps and businesses. This wouldn’t be possible without strong leadership, long-term thinking, and a team that cares deeply about product, data, and execution. Thank you to everyone who’s been part of the journey so far.

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  • View organization page for Appodeal, Inc.

    10,286 followers

    🏆 Game jam for mobile devs building midcore, casual, hybrid-casual, or hyper-casual titles. 🗓️ Submissions open: January 8–30 Appodeal Accelerator invites developers with live Android or iOS games to compete for expert support, cash prizes, a potential publishing partnership, and global reach. ⚠️ This is not a prototype jam. We’re looking for live titles with real users and meaningful performance data. 🔗 See the first comment for full details and the application form.

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Funding

Appodeal, Inc. 4 total rounds

Last Round

Seed

US$ 4.0M

Investors

Impulse VC
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