Here's how you can use data analytics to inform your web application business decisions.

Data is gold. Enabling analytics tools can add key to improvement for Stakeholders. To level up experience, Tools like 'Pendo' have a blend of Content Management (release note, announcements ) and data insights to help users familiarize with application and stakeholders /developers to understand user's headcount, visibility to what's more used features used in application

Understand the fundamentals of data analytics, including data collection, analysis, and interpretation. Familiarize yourself with common tools and techniques used for data analysis.

Use analytics tools in web application to track where users click, how long they stay on specific pages, and the paths they take through your site. This data can help you understand what features are most popular and where users face difficulties

Use analytics tools in web application to track where users click, how long they stay on specific pages, and the paths they take through your site. This data can help you understand what features are most popular features and where users face difficulties for improvements.

Establish KPIs such as page load times, server response times, and downtime. Monitoring these can help you optimize the technical performance of your web application.

Track revenue streams from different features or user segments. This helps in understanding which aspects of your web application are most profitable and worth investing in. Evaluate the costs associated with running and maintaining your web application. Analytics can help identify areas where you can reduce costs without affecting user experience.

Keep track of how competitors are performing and evolving. This can provide a benchmark and also highlight opportunities or threats in the market.

El análisis de datos debe ser una parte integral de la estrategia empresarial de tu aplicación. Asegúrate de tener las herramientas y el talento necesario para recopilar, analizar y actuar sobre los datos. Además, nunca subestimes la importancia de una cultura empresarial que valora y utiliza activamente los datos para tomar decisiones informadas.

When using data analytics to inform your web application business decisions, one important area to investigate is your information architecture. Are customers using your navigation menus, or are they going straight to search? Do users bounce back to the nav or jump to search shortly after landing on a page? What search terms are users entering? How deep are they paging through the search results before clicking on a link? Are users abandoning the app shortly after using search or the navigation? Questions like these can help you determine if your site is organized intuitively and if it's using the right terminology. You'll know what users are looking for, whether they are finding it, and what actions they take when they don't find it.