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Last updated on Apr 4, 2025
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  2. Marketing
  3. Trade Shows

Attendees are critiquing your trade show's new tech. How do you handle their feedback?

Receiving critical feedback on your trade show’s new technology can be tough, but it’s also a chance to enhance your offerings. Here's how to handle it effectively:

  • Listen actively: Pay close attention to attendees' concerns and show empathy to make them feel heard.

  • Respond promptly: Address issues swiftly to demonstrate your commitment to improvement.

  • Implement constructive changes: Use the feedback to make tangible adjustments that attendees will notice and appreciate.

How do you handle feedback at your trade shows? Share your strategies.

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Last updated on Apr 4, 2025
  1. All
  2. Marketing
  3. Trade Shows

Attendees are critiquing your trade show's new tech. How do you handle their feedback?

Receiving critical feedback on your trade show’s new technology can be tough, but it’s also a chance to enhance your offerings. Here's how to handle it effectively:

  • Listen actively: Pay close attention to attendees' concerns and show empathy to make them feel heard.

  • Respond promptly: Address issues swiftly to demonstrate your commitment to improvement.

  • Implement constructive changes: Use the feedback to make tangible adjustments that attendees will notice and appreciate.

How do you handle feedback at your trade shows? Share your strategies.

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Help others by sharing more (125 characters min.)
12 answers
  • Contributor profile photo
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    Kautilya Roshan

    IIT Delhi | Transformed 9K+ Individuals into Digital Marketing Professionals| 8+Years of Experience as a Corporate Marketing Trainer/Consultant | Developed High-Impact Strategies for over 50 businesses|Project Management

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    ✅ Handling Trade Show Tech Feedback: 6 Key Strategies. 1. 👂 Listen Actively: Let attendees fully share issues—show genuine empathy. 2. 🗣️ Acknowledge Concerns: Thank them for honest input and validate their experiences. 3. ⏱️ Respond Rapidly: Tackle quick fixes on the spot and explain next steps. 4. 🛠️ Implement Quick Wins: Deploy small improvements immediately to demonstrate action. 5. 📣 Communicate Updates:Share progress publicly—at the booth, via social, or follow-up emails. 6. 🔄 Iterate & Measure: Gather post-show feedback to refine the tech and track satisfaction gains.

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    Abdul Mazed

    Online Activist

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    When attendees critique your trade show's new tech, view it as an opportunity for growth. Listen actively and thank them for their input—this shows respect and openness. Document the feedback to identify patterns or recurring issues. Address concerns promptly, either by offering real-time support or noting improvements for the next event. Communicate transparently about what you're doing to resolve their concerns. Turning criticism into collaboration not only builds trust but also helps refine your tech, enhancing future experiences and your brand's reputation.

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    Dr(H.C) Prachetan Potadar

    "Creative Director | Writer | Advertising & PR Strategist | Founder, Stay Featured | Mentor – Crafting Stories, Building Brands, and Nurturing Insights"/Proud to be "LinkedIn Commentator "

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    Lean into the critique—it's real-time market research. At CES 2023, over 60% of exhibitors tweaked demos mid-event based on live feedback, leading to stronger investor interest post-show. Instead of defending the tech, show you're listening. Acknowledge concerns, ask follow-ups, and iterate fast. Feedback isn’t failure—it’s fuel for innovation. Salesforce did this at Dreamforce and saw a 23% uptick in user adoption within 3 months.

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    Shen Gongcan

    Founder of NKM Holdings Ltd., a leading vertical setup garments manufacturing vendor based in China, Cambodia, Bangladesh,Myanmar etc.

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    We do as follows First: good communication , understanding what they are needs and problems Second: show our profile and solutions, tell our advantages and strength third: good follow up for detail and review feedback. Step step, set up good relationships

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    Martin Black MIoL

    Member of the Institute of Leadership | Leadership Development Expert | Strategic Learning & Development Lead | Training Design Specialist | Coach & Mentor | Blended & Digital Learning | Ofsted-Regulated Delivery

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    Listen carefully to attendees, acknowledge concerns, and maintain professionalism. Address issues quickly to show commitment to quality. Ask for specific details to understand their concerns fully. Engage positively by thanking them for their input and explaining any planned improvements. Use feedback as a learning opportunity to refine technology and enhance future trade show experiences. By responding constructively, you can turn criticism into valuable insights and build stronger relationships with attendees.

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    Ben Walsh

    Financial Adviser Research Partner | Superannuation & Platform Intelligence | Investment Strategy Insights | AI Innovation

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    Engage with the feedback and be honest. Explaining the product roadmap can give perspective on why the MVP doesn't tick all the observer's perceived needs.

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    Hovhannes Shitikyan

    CEO & Founder at Solicy | Software Development | Toxic CEO

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    Criticism at a trade show can feel public and overwhelming, but it is also a chance to improve fast. When attendees call out flaws in your new tech, use that feedback to build trust and iterate better. Here is how to handle it well: 1. Stay calm and listen closely. Emotion clouds judgment. 2. Acknowledge the feedback publicly. People respect honesty. 3. Separate signal from noise. Focus on recurring themes. 4. If possible, make small fixes during the event. 5. After the show, hold a debrief with your team. Turn insights into action. Critique hurts, but how you respond can turn a miss into a win.

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    Maria Kristine Villafuerte

    Accounting & Sales Support Specialist | Experienced in Invoicing, Reporting & Reconciliation| Data Entry | Digital & Social Media Marketing | Google Ads | QuickBooks | Online Tutor | Research Specialist

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    I’d listen openly, thank them for their honest thoughts, and take note of their concerns to share with the team for improvements. Feedback helps us get better!

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    chidera chukwuneke

    Brand Designer | UX Designer | Transforming ideas into actionable visuals

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    The best thing you could do as creator is to listen and observe, in other to figure out if what is been said is a fact or if it's just a baseless banter. In all you have to know and understand it's part of the job. If there is a problem with your product you can always iterate to serve your audience better.

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    Artur Nadolny

    CNC Programmer, Setter, Operator (Lathes - Fanuc) at tooling international limited

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    Listen openly without defensiveness. Acknowledge valid concerns and thank attendees for input. Clarify any misunderstandings calmly. Use feedback to identify areas for improvement. Communicate planned changes transparently to show responsiveness. Follow up post-event to demonstrate commitment to progress.

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