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The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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White Paper/E-Book

Building Trust in B2B in the Age of Skepticism

Content Creation

Demand Generation

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Virtual Events & Webinars

Reach Virtual Summit: Intent, Demand and the Modern Attention Economy

Demand Generation

Intent Data

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Virtual Events & Webinars

Partner Marketing Visionaries Summit 2025: Charting Partner-Led Growth

Partner Marketing

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Events

Decoding 2026: Marketing Myths and Realities
Upcoming Live Date:
 Tuesday, February 10, 2026

EMEA

Marketing

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Essentials

The Complete Guide to B2B Demand Generation: Strategies, Content and Best Practices for Modern Marketers

Demand Generation

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Virtual Events & Webinars

Your Problem Might Not Be Targeting. It’s Lack of Trust.
Upcoming Live Date:
 Wednesday, February 4, 2026

ABM

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Infographic

4 Opportunities for Strategic Impact with Personalization

Demand Generation

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Blog Post

Building Trust in an AI-Driven World: Insights for B2B Marketers

Marketing

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White Paper/E-Book

A High-Level Guide to B2B Personalization in the AI Era

Demand Generation

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Research/Analysis

Shifting Search Behaviors Demand Smarter Content Marketing Strategies

Content Creation

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Virtual Events & Webinars

Partner Marketing Visionaries: The Partner Marketer’s Guide to Intent Data
Upcoming Live Date:
 Wednesday, February 4, 2026

Intent Data

Partner Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries: Winning the B2B Attention Battle: AI-Enhanced Partner Demand Strategies
Upcoming Live Date:
 Thursday, January 22, 2026

Demand Generation

Partner Marketing

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Virtual Events & Webinars

Webinar Series: 2026 B2B Marketing and Sales Predictions

Content Creation

Demand Generation

Marketing

Sales

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Virtual Events & Webinars

2026 APAC B2B Marketing and Sales Predictions
Upcoming Live Date:
 Wednesday, January 28, 2026

APAC

Marketing

Sales

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Virtual Events & Webinars

AI vs. Audiences: GTM Strategy and Tooling in the Attention Economy
Upcoming Live Date:
 Thursday, January 15, 2026

Content Creation

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Virtual Events & Webinars

Zero Click Rising? Trust-Building Approaches for Growing Influence

Content Creation

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Product Sheet

Introducing Informa TechTarget Portal

Intent Data

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Infographic

Breaking Out of Business as Usual: Four Sales Tactics to Drive Results

Intent Data

Sales

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Virtual Events & Webinars

2026 B2B Content Marketing Predictions
Upcoming Live Date:
 Wednesday, January 28, 2026

Content Creation

Marketing

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Virtual Events & Webinars

2026 B2B Content and Demand Generation Predictions
Upcoming Live Date:
 Wednesday, January 28, 2026

Content Creation

Demand Generation

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Virtual Events & Webinars

2026 B2B Demand Generation Predictions
Upcoming Live Date:
 Wednesday, January 28, 2026

Demand Generation

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Virtual Events & Webinars

2026 EMEA B2B Marketing and Sales Predictions
Upcoming Live Date:
 Wednesday, January 28, 2026

EMEA

Marketing

Sales

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White Paper/E-Book

Definitive Guide to Brand-to-Demand Marketing

Content Creation

Demand Generation

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Report

Buyer’s Journey Intent Data Visualization: Direct Access to the Active Buying Teams in Your Space

Intent Data

Market Intelligence

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Virtual Events & Webinars

Branded Demand Playbook: The Practical Way Forward into 2026

Content Creation

Demand Generation

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Virtual Events & Webinars

The Future of Content Marketing in an AI-Driven World

Content Creation

Marketing

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Events

Come see us at Forrester’s B2B Summit APAC 2025

Intent Data

Resources Lets Connect at ABM Global Conference

Events

Let’s Connect at ABM Global Conference

Content Creation

Demand Generation

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Virtual Events & Webinars

Create, Engage, Convert: The Brand-to-Demand Playbook

Content Creation

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Virtual Events & Webinars

Competing on Personalization

Demand Generation

Marketing

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White Paper/E-Book

The Business Reasons to Move Beyond MQLs Towards Buying Groups

Demand Generation

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Case Study

How Insight Accelerates Campaigns with Intent Data from Informa TechTarget’s Market Monitor

Content Creation

Intent Data

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Blog Post

Informa TechTarget Portal, Your Gateway to GTM Success In the Attention Economy

Intent Data

Marketing

Sales

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Virtual Events & Webinars

The Trust Advantage: Content Strategy at the Intersection of Innovation & Expertise

Content Creation

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Virtual Events & Webinars

Partner Marketing Visionaries: A Practical Guide to Getting Started with ABM in Partner Marketing

ABM

Partner Marketing

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Virtual Events & Webinars

Demand Isn’t Built in a Day: How Content Can Fuel the Long Game

Content Creation

Demand Generation

Marketing

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Virtual Events & Webinars

Regional Content Strategies in the Age of AI

APAC

Content Creation

Marketing

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Virtual Events & Webinars

Your Roadmap to Driving Conversions with Effective Lead Follow-Up

Demand Generation

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Virtual Events & Webinars

Building Trust with B2B Tech Buyers to Turn Attention into Influence

Content Creation

Marketing

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Virtual Events & Webinars

Partner Marketing Visionaries: Turning Chaos into Clarity: How B2B Teams Can Plan and Execute Partner Revenue with Precision

Partner Marketing

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Virtual Events & Webinars

Marketing at the Speed of Startup: How to Scale Effectively from Zero to Hero

Marketing

Sales and Marketing Alignment

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White Paper/E-Book

Unlocking ROI from Intent: Using Intent for Content That Connects

Content Creation

Intent Data

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Video

How Partner Marketers Can Make Tactical Shifts for Partner-Led Growth

Partner Marketing

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Case Study

High-Growth Security Startup Accelerates Demand in a Highly Competitive Market

Intent Data

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Virtual Events & Webinars

11x Better Prospect Engagement: How Schneider Electric Wins More with Intent Data

Intent Data

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Events

Come see us at Forrester’s B2B Summit EMEA 2025

Intent Data

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Virtual Events & Webinars

Perpetual Idea Machine: Square’s Audience-Centric Approach to Predicting Trends on a Global Scale

Content Creation

Marketing

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Product Sheet

Improve GTM Efficiency, Uncover and Influence Key Buying Group Members, and Build Pipeline Faster

Demand Generation

Intent Data

Lead-Generation-Funnel

Product Sheet

Intent Data for Sales is the Fastest Path to the Deal

Intent Data

Sales

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Video

Informa TechTarget Portal: Unified GTM intelligence. From R&D to ROI.

Intent Data

Lead-Generation-Funnel

Product Sheet

Confidently Identify, Influence and Convert More In-Market Accounts with Informa TechTarget’s Account Intent Feeds™

Intent Data

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Infographic

AI SDRs: A Case for Humans in Your Prospecting Loop?

Sales

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Events

Cloud Rebalancing Strategies: Empowering Partner Marketing Success in the Hybrid Era

Partner Marketing

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Video

BrightTALK: Transforming Your Audience Connection

Content Creation

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Virtual Events & Webinars

B2B Content Brilliance: Good Design is Good for Business

Content Creation

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White Paper/E-Book

How to Boost Your Lead Generation: 21 High-Performing Campaigns

Demand Generation

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White Paper/E-Book

Building Trust in B2B in the Age of Skepticism

Content Creation

Demand Generation

Sales-Handshake

Product Sheet

Drive Scalable and Sustainable Revenue Growth with Informa TechTarget

Sales

Sales and Marketing Alignment

Sales Enablement

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Virtual Events & Webinars

B2B Content Brilliance: Volatility’s Return: Pulling Off Reactive Content with Real-Time Data

Content Creation

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Virtual Events & Webinars

Ownable Conversations: Winning with ABM in the Self-Service Era

ABM

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