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What’s a 🦄Hapitalist🦄?
We’re here to help entrepreneurs grow with joy, build the way they’re built, and make the money they want while staying true to their values.
Jan 8
•
Russell Nohelty
3
2
How to know what to prioritize next (or first)
Everything stops working. Here’s what to do next, and how to prepare yourself for the inevitable.
22 hrs ago
•
Russell Nohelty
14
12
46:11
Work that feels like cheating
A philosophical and practical conversation with Michael Simmons on learning in a complex world, distributed expertise, and building a life around what…
Jan 13
•
Russell Nohelty
9
2
There is no competition
There are only axes by which you can no longer win.
Jan 12
•
Russell Nohelty
14
5
2
1:02:09
Fun work changed everything
A candid conversation with Elin Petronella about following your gut, making irreversible decisions, and why alignment, not optimization, is the key to…
Jan 11
•
Russell Nohelty
and
Elin Petronella
9
1
1
Most Popular
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The publishing industry is broken, but it doesn't have to break us
Nov 20, 2024
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Russell Nohelty
128
44
33
How to create a world-class Substack publication
Jul 26, 2023
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Russell Nohelty
151
52
37
Short circuiting the Substack burnout cycle
Mar 20, 2024
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Russell Nohelty
132
69
27
"How do I market myself without feeling gross about it?"
Sep 18, 2024
•
Russell Nohelty
61
14
Did you know you can subscribe to this publication?
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SCALE paths
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Build the way you’re built
14 Growth Strategies That Actually Fit How You Work
Jan 10
•
Russell Nohelty
Introduction to the SCALE path system
Find frictionless growth and build a business that works sustainably for you.
Jan 10
•
Russell Nohelty
How each SCALE path responds to trends
How founders naturally respond to market trends, based on the five SCALE paths, and how aligning with your path can accelerate growth.
Jan 10
•
Russell Nohelty
SCALE paths: (C)ollaborators
You grow by building with others. You co-create products, join collectives, align with complementary brands, and tap into shared audiences. You’re a…
Jan 10
•
Russell Nohelty
Ecosystems
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Blended Ecosystems
What happens if you're in between multiple ecosystems? Luckily, there's a correlary in nature.
Jan 10
•
Russell Nohelty
Conventions, conferences, and pop-up events for every Ecosystem
I started my career at shows, and it's how I mainly built my business for the first several years. It's how I learned about my audience and how I kept…
Jan 10
•
Russell Nohelty
Crowdfunding for every Ecosystem
Running crowdfunding campaign can change the fate of an entrepreneur's career quickly, but there are specific strategies that will help you succeed…
Jan 10
•
Russell Nohelty
Subscriptions for each Ecosystem
Subscriptions can work for any ecosystem, but they will each encounter different advantages and challenges. Here, we lay it all bare.
Jan 10
•
Russell Nohelty
Mind/Body
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How to know what to prioritize next (or first)
Everything stops working. Here’s what to do next, and how to prepare yourself for the inevitable.
22 hrs ago
•
Russell Nohelty
14
12
There is no competition
There are only axes by which you can no longer win.
Jan 12
•
Russell Nohelty
14
5
2
The art of harnessing chaos magic
The true gift of success isn’t eliminating chaos—it’s having enough chaos working in your favor that good things start happening more often than not.
Jan 10
•
Russell Nohelty
Hapitalist - formerly The Author Stack
Grow with joy, build the way you’re built, and make the money you want while staying true to your values. (formerly The Author Stack)
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Guest posts
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7 Publishing Mistakes I Made So You Don’t Have to
How to avoid the traps most indie authors find themselves befuddled with, and why you should consider coming to Boot Camp for Author Publishers later…
Jan 7
•
Russell Nohelty
and
Lee Wind
25
4
4
Writing History When History Is Fragmented
Crafting Musa: Lion of Mali in the Absence of Certainty
Jan 4
•
Russell Nohelty
and
Ade Heru
23
3
1
Stop Playing the Part of a Marketer to Sell Your Books
Build the foundation of your marketing strategy like this instead.
Dec 3, 2025
•
Russell Nohelty
and
One Brilliant Arc (OBA)
28
7
5
The Golden Age of Weird is here
Weirdness isn’t a liability anymore. It’s a career path. The more the average gets automated, the more the extraordinary stands out.
Nov 26, 2025
•
Russell Nohelty
and
Melissa Storm
14
15
2
Frictionless Growth
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Constructing your value ladder
Learn how to find your perfect customers, develop a process to help them fall in love with your work, and keep them happy for the long haul.
Jan 10
•
Russell Nohelty
The path of least friction
Everything I’ve learned about building a successful career, condensed into one digestible system.
Jan 10
•
Russell Nohelty
Creating lifelong customers by embedding psychological buying triggers deep into your brand
How the most memorable brands create connection with their customers so deep that they become unforgettable and irreplaceable
Jan 10
•
Russell Nohelty
How to amplify your message
Amplification strategies evolve as your career progresses. as you grow your owned, earned, and borrowed media channels.
Jan 10
•
Russell Nohelty
Business Mindset
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How to know what to prioritize next (or first)
Everything stops working. Here’s what to do next, and how to prepare yourself for the inevitable.
22 hrs ago
•
Russell Nohelty
14
12
46:11
Work that feels like cheating
A philosophical and practical conversation with Michael Simmons on learning in a complex world, distributed expertise, and building a life around what…
Jan 13
•
Russell Nohelty
9
2
There is no competition
There are only axes by which you can no longer win.
Jan 12
•
Russell Nohelty
14
5
2
1:02:09
Fun work changed everything
A candid conversation with Elin Petronella about following your gut, making irreversible decisions, and why alignment, not optimization, is the key to…
Jan 11
•
Russell Nohelty
and
Elin Petronella
9
1
1
Articles
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Let's burn 2025 to the ground...but like…let's actually do it this time, tho
What happens when the universe stops hinting and starts taking drastic action? How deciding what to release can reshape your work, your money, your joy.
Dec 27, 2025
•
Russell Nohelty
33
4
5
You are thinking Newtonian, and I need you to think quantum
Why some people stay stuck, why hard work alone isn’t enough to make progress, and how to harness good chaos .
Dec 24, 2025
•
Russell Nohelty
17
4
6
The point of this article doesn’t exist (and yet you'll still read it)
A mind-bending exploration of why business, creativity, and meaning are built on invisible foundations, and how to thrive anyway. Welcome to the world…
Dec 22, 2025
•
Russell Nohelty
9
3
The Margin of Safety: Why most books flop and how to survive anyway
Build creative resilience, raise your income floor, and protect your writing career from the unexpected while planning for long-term author success.
Dec 17, 2025
•
Russell Nohelty
13
9
2
Tutorials
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The exact email sequence for our October 🦄Hapitalist🦄 launch
There's analysis here, too, which you might find relevant.
Nov 9, 2025
•
Russell Nohelty
The exact opening sequence for my Substack>Kit automation workflow
Discover how a structured 14-email sequence helps writers build a sustainable author business and connect with their ideal audience.
Oct 13, 2025
•
Russell Nohelty
5
1
Writing nonfiction that resonates so deeply people have no choice but to change
A complete guide to writing powerful nonfiction that builds reader buy-in, creates emotional connection, and actually transforms people.
Oct 5, 2025
•
Russell Nohelty
29
2
3
My Google Search Console monthly stats
...and how to do this yourself to help your growth with less than an hour of growth.
Aug 5, 2025
•
Russell Nohelty
1
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