UTM Tracking for WordPress (Built for Attribution)
UTM Grabber helps marketing teams reduce attribution loss between click and conversion.
It captures UTM parameters and click IDs on first visit, stores them in first-party cookies, and makes them available site-wide so your forms, CRM syncs, and checkout flows keep campaign context intact.
Trusted by over 200,000 WordPress sites, UTM Grabber is built for teams that need reliable source data to scale what works.
What you get in the free plugin
- Capture the core attribution parameters:
utm_source,utm_medium,utm_campaign,utm_term,utm_content, andgclid- Store attribution data in first-party cookies
- Use shortcodes to inject tracking values into forms and content
- Track key context fields like referrer and landing page
- Push clean attribution data into major workflows (forms, WooCommerce, CRM automations)
- Includes iOS 14+ friendly tracking support
Why teams choose UTM Grabber
- Attribution continuity: Preserve campaign context beyond the first pageview and across the customer journey.
- First-party data model: Your attribution data stays in your WordPress stack.
- Built for real WordPress setups: Designed for form-heavy, plugin-heavy, and marketing-driven sites.
- Fast to deploy: Activate, map fields, and start collecting usable source data quickly.
Major integrations and compatibility
UTM Grabber works with the most-used WordPress forms and revenue plugins out of the box:
- Contact Form 7
- Gravity Forms
- Ninja Forms
- Elementor
- WPForms
- Formidable Forms
- Caldera Forms
- Thrive Leads
- WooCommerce
- Ultimate Member
- Fluent Forms
- Forminator
- Typeform
- Webflow
- and many more
Need CRM or ops workflow delivery? UTM Grabber integrates with automation platforms so you can route attribution to tools like:
- Salesforce
- HubSpot
- Pipedrive
- Zoho
- ActiveCampaign
- Google Sheets
- Slack
- Mailchimp
- Klaviyo
- and many others via Zapier/Make
Upgrade to HandL UTM Grabber V3
Upgrade to unlock the full attribution stack and advanced controls: See all premium features
- Facebook Conversion API (FB CAPI) workflows for paid social and WooCommerce
- AI-Powered Insights for anomaly detection and optimization recommendations
- GCLID Reporter for Google Ads click tracking and offline conversion workflows
- Track all UTM + advanced click IDs (
fbclid,gclid,msclkid, ValueTrack) and custom parameters - First-touch and last-touch attribution fields
- Track source categories (Paid, Organic, Referral, Direct)
- Customize cookie duration to match your sales cycle
- Server-side and client-side tracking options
- Google Analytics client ID tracking
- Cross-domain/iframe attribution passing
- Site-to-site (S2S) postback options
- Expanded integrations for forms, CRMs, and automation workflows
- GDPR-ready setup with broad consent-tool compatibility
Documentation, support, and community
SPECIAL THANKS: This plugin has been tested on various operating systems and browsers thanks to BrowserStack!