Beauty content is everywhere—TikTok, Instagram, YouTube, and a hundred influencer feeds. It’s exciting, but it can also be overwhelming. That’s where The Ultimate Beauty Filter comes in.
I’m Vanessa and I created this space to sort through the noise and bring you the beauty trends, products, and routines that are actually worth your time.
With bachelor’s degrees in Chemistry and Psychology, and a Master’s in Marketing in progress, I look at beauty through a lens of science, behavior, and real-world results.
Here you’ll find:
- Clear breakdowns of viral trends
- Summaries of what top creators are saying
- Honest, research-aware insights to help you decide what’s right for you
I do the beauty research so you don’t have to—so you can spend less time scrolling and more time enjoying your routine.
Credentials
- Master of Marketing (MMKG), Schulich School of Business, York University (in progress) – focus on digital strategy and beauty/consumer brands; recipient of the Dean’s Entrance Award
- BSc (Honours) in Chemistry, Toronto Metropolitan University – understanding of cosmetic ingredients, formulations, and how products perform; Dean’s List
- BA (Honours) in Psychology, Toronto Metropolitan University – insight into consumer behavior, trends, and influencer impact; Dean’s List and Scholar’s Circle Award
The Ultimate Beauty Filter 