Simplify Opt-Out Management

Strengthen customer trust and stay compliant with mobile marketing regulations by giving subscribers a simple way to unsubscribe from text messages.

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Screenshot of TopMessage app showing the opt-out management dashboard for automated messaging.

Screenshot of TopMessage drip campaigns interface with opt-out options clearly displayed.

Man smiling while managing his subscription preferences after receiving an opt-out confirmation notification from TopMessage

Elderly man checking his phone and confirming a taxi notification opt-out sent via TopMessage.

Woman looking at her smartphone, managing her subscription preferences after receiving an opt-out notification for her bank alerts via WhatsApp.

Woman interacting with her phone while adjusting opt-out settings for automated two-way WhatsApp messages from TopMessage.

Give People Control to Opt Out of Text Messages While Staying Compliant

Customer preferences, opinions, and plans constantly change. It is therefore essential that those who are not interested in your campaigns can easily unsubscribe from text messages. TopMessage streamlines this process with effective opt-out management.

Effective opt-out management offers many benefits: by sending messages primarily to interested subscribers, you increase interaction and click-through rates CTR while maintaining targeted and compliant communication.

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Available Channels

Opt-Out Management for SMS and WhatsApp

SMS Opt-Out Management

Enable SMS recipients to unsubscribe from text messages.

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WhatsApp Opt-Out Management

Include an unsubscribe link in your WhatsApp messages so users can opt out of text messages at any time.

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Text Message Opt-Out Methods

Allow Customers to Easily Unsubscribe from Text Messages

Displaying a text message with a clickable opt-out link, allowing the recipient to easily unsubscribe from campaigns.

Opt-Out Links

Let recipients unsubscribe from text messages easily. Include the {opt_out_link} in your campaigns using a single button in your message editor. Recipients who click the link are automatically added to the Unsubscribed Contacts list, ensuring your communications remain compliant.

Showing a contact sending a keyword like “STOP” to unsubscribe from text messages automatically.

Opt-Out Keywords

Provide your customers with a seamless experience and improve message delivery with keyword-based opt-out. All contacts who do not wish to receive your commercial messages will be automatically unsubscribed from text messages by sending predefined keywords like "STOP".

Manual Unsubscription

With TopMessage, you can instantly unsubscribe contacts from text messages with just one click. This makes it easy to manage your audience and ensure they only receive campaigns relevant to them.

Illustration of GDPR, CAN-SPAM, and CASL compliance icons, highlighting easy and legal opt-out options for recipients.

Regulation Compliance

In the world of mobile marketing, compliance is essential. Allowing customers to opt out of text messages is not only a best practice but also a legal requirement. Regulations such as GDPR, the CAN-SPAM Act, and CASL mandate that recipients can withdraw consent for marketing communications at any time, making an easy and accessible unsubscribe process a necessity.

TopMessage dashboard showing unsubscription analytics with percentages of recipients who opted out, helping refine messaging campaigns.

Unsubscribe Rate

TopMessage provides detailed unsubscription insights, highlighting the percentage of recipients who have unsubscribed from text messages. Use this data to refine your campaigns, target the right audience, and improve engagement.

FAQs

What is Opt-Out Management and How Does It Work?

Opt-out management is a feature that allows recipients to easily stop receiving marketing messages. It ensures that businesses respect customer preferences while staying compliant with messaging regulations.

How Do Unsubscribe Links Function?

An unsubscribe link is a URL within a message that lets recipients remove themselves from a subscriber list with a single click.

What Regulations Do Opt-Out Management Features Comply With?

Opt-out management features help businesses comply with regulations such as GDPR, CAN-SPAM, and CASL, which require recipients to be able to withdraw consent from marketing communications at any time.

How Can I Manually Unsubscribe a Recipient?

Businesses can manually unsubscribe a recipient from messages using a single button in their contact management system, ensuring that contacts who no longer wish to receive messages are excluded from campaigns.

How Does Automated Unsubscription Work?

Automated unsubscription automatically moves any recipient who clicks the unsubscribe link to the Unsubscribed Contacts list, saving time and maintaining compliance without manual intervention.

How Can I Track Unsubscription Statistics?

Opt-out management tools provide detailed statistics on unsubscribed contacts, helping businesses understand which campaigns may not be relevant and optimize future messaging for better engagement.

Explore Opt-Out Features with TopMessage.

Get Started with TopMessage's Opt-Out Management Today!

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