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Dispatch Nº8: The Shock Of The New. The Timidity Of The Old
Why runway shows need to turn into interconnected marketing narratives for brands.
Apr 11, 2025
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James Denman
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The Society of the Spectacle
A marketing field guide for fashion luxury brands, with a dash of music on the side.
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Fragments Nº37: Losing My Edge
Public School, Calvin Klein and the lost 10s. The curious case of Gucci's Osaka Bar. Publishers (sometimes) up their game with brands. Plus a bounty of…
Feb 17
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James Denman
3
Fragments Nº36: Pitti Vacant (Reprise)
Pitti Uomo Notes & Looks, the new collection from the Rag & Bone team, how to (buy) 501s, a lost DJ Mix of the gods, and a small tribute to Bob Weir …
Jan 16
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James Denman
7
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Fragments Nº35: Chrome Fever Dreams
A December Chrome Tab clear out. Featuring: Burberry, ECM, A24, Dunhill, DotDotDot, Fabric, Bruton, Peter Saville, Scousers, Phoebe Philo, God's True…
Dec 17, 2025
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James Denman
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Fragments Nº34: Losing Touch With My Mind
The LOEWE-fication of Chanel, a lingering thought on Adam Curtis' Dior horror show, Brand Strategy made real for Moose Knuckles, Nigo, The Beatles, and…
Dec 1, 2025
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James Denman
7
3
Fragments Nº33: New York Minute
A summary of thoughts on the August topics, gracefully late.
Sep 8, 2025
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James Denman
8
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Fragments Nº32: The Masterplan
How Oasis' tour is turning a cultural behemoth into a fan building masterclass.
Jul 30, 2025
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James Denman
14
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Fragments Nº31: Walls & Bridges
Breaking down the Dior show rollout strategy and it's wider implications, and a radical take on 1980s 12inch records
Jul 3, 2025
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James Denman
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Fragments Nº30: Put Your Body Into It
Some Pitti inspiration, mixed with an Electric Stew from 2002
Jun 25, 2025
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James Denman
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Fragments Nº29: Teenage Symphonies to God
A tribute to Brian Wilson, and brands lean into sound
Jun 13, 2025
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James Denman
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Dispatch Nº9: The Monolith
How 2001: A Spaced Odyssey is a metaphor for modern luxury marketing.
May 5, 2025
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James Denman
Fragments Nº28: A Saucerful Of Secrets
A perfect editorial from Perfect Magazine, Hedi Silmane cosplay on the streets of London, the revival of Rothy's through the cool girls of Paris and…
Apr 25, 2025
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James Denman
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Fragments Nº27: Trampled Underfoot
A breakdown of the 'so near yet so far' campaign from Zegna and AppleTV+, the rarest New Balance returns, a DJ Harvey masterclass, and a dive into New…
Apr 18, 2025
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James Denman
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