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Moneyball and the attention economy
On how to get your audiences attention...look a squirrel
Feb 25, 2025
•
Josh McCarty
3
1
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Some of the Most Widely Read Words You'll Write
On Subject Lines and Slide Headers
Jan 8, 2025
•
Josh McCarty
5
1
1
What I read and wrote in 2024 (and what's to come)
And a thank you
Dec 19, 2024
•
Josh McCarty
4
1
It's OK for your messaging to acknowledge small vulnerabilities
On the Power of Owning Your Shortcomings
Dec 2, 2024
•
Josh McCarty
5
1
3
And, But, Therefore
On storytelling structure and narrative building
Nov 12, 2024
•
Josh McCarty
3
2
1
Keeping in mind the reader's perspective
On being short and interesting
Oct 29, 2024
•
Josh McCarty
3
2
1
Why Yard Signs Kind of Work
On the Mere Exposure Effect
Oct 15, 2024
•
Josh McCarty
1
Countering myths and misinformation
How a Fact > Myth > Fallacy > Fact framing can work
Oct 3, 2024
•
Josh McCarty
3
1
1
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