Find out more about our new free web app including how you can get involved with challenges to unlock exclusive discounts and rewards!
Stolen Goat cycling life & business bleatings
Find out more about UKCE’s range of cycling sportives and events across the UK, plus get tips on training and essential gear.
Our friends at World Bicycle Relief have just hit a major milestone on their mission to make the world a better place by bike. Find out more about their work and why Stolen Goat are proud supporters.
Planning your first cycling training camp? Get top tips on what to pack, destinations to consider and other insights to help you make the most of your next cycling adventure.
Whether you’re interested in ultra endurance cycling, bikepacking or simply want to be take on big days in the saddle without feeling exhausted. Get expert tips from a cycling coach who knows how to go the distance.
Always wanted custom cycling kit but struggled to come up with a design idea? Our new AI design tool is here to help you get the wheels turning – no artistic skills required!
Find out how to get better at cycling up hills, with expert tips and an example bike workout from an experienced cycling coach.
Advanced or Everyday? Ibex or Alpine? From fit to intended riding conditions, discover everything you need to know about Stolen Goat’s cycling kit ranges so you can choose the best cycling kit for your adventures!
Looking for a custom event kit supplier? Discover why Stolen Goat is the go-to choice for premium event kit that goes beyond an upsell, alongside a meaningful partnership that will help your event reach new audiences.
Custom cycling kit that looks great and feels epic, with hassle-free logistics and accessible minimum order quantities. Find out how Stolen Goat custom can help you to ride your way and do it in style.
Chase the Sun is an EPIC sunrise to sunset endurance cycling challenge. Find out everything you need to know about taking on Chase the Sun, including routes, distances, training tips and gear recommendations.
If you’re interested in starting running but you’re not sure where to start, get some top tips on how to get into running from a beginners running coach.
Discover the benefits of running for cyclists, from turbo charging your aerobic fitness so you can ride further and faster, to improving your efficiency and boosting your motivation levels.
Our cycling jersey buying guide is jam-packed with everything you need to know to find the best cycling jersey for all types of rides.
Get your 2026 riding plans sorted with our pick of the best bike races, sportives and other cycling adventures! See you on the start line?
A good winter cycling jacket can be a game-changer for winter rides. From the features to look for, to how it should fit, we talk you through how to find the best winter cycling jacket.
Don’t let bad weather and frosty conditions put your riding plans on ice. Get expert advice on the essential winter cycling gear and accessories you need to keep riding comfortably all year long.
Find out how to stay safe, have fun (and keep warm) on all your winter cycling adventures, with our practical tips for winter rides.
Get yourself on the nice list with our pick of the best Christmas gifts for cyclists!
Zone 2 training can improve your endurance and boost your capacity to go hard and fast when it really counts. Find out what Zone 2 training is, why it works and how to actually do it!
Struggling to find the motivation to get out on the bike this winter? Get our top tips to inspire you to ride. From setting goals and finding the fun, to essential gear to keep you warm on the bike.
Weird autumnal weather cramping your style? Find out what to wear for cycling in autumn to keep the good rides rolling, rain or shine, with our ultimate autumn cycling kit guide.
Hey Herd, we are very excited to announce a new partnership with UK Cycling Events (UKCE) for the coming year and hopefully beyond. If you don’t know UKCE then you should! They have a cracking range of sportives and events across the UK – https://www.ukcyclingevents.co.uk/events. This partnership means that any riders can now be kitted … Read more …
Recently, we partnered up with Girls That Ride Bikes, an up and coming collective of women that just want to ride their bikes and enjoy the outdoors in a supportive and inclusive way. They have a very cool “Wild Weekender” trip coming up that has some availability left if you’re quick. Naturally we made some … Read more …
360 Miles on a bike in 36 hours? Follow SG’s Andy on his journey back to fitness as he aims at a challenging ultra experience in Norfolk. // It’s been a bit of a rollercoaster to get here but the physio treatment over the last few weeks seems to have really paid off and, other … Read more …
Greetings Goats! I hope this finds you well. And for our Northern Hemisphere goats that you are emerging from your winter pain cave set up, donning shorts and short sleeves, and hitting the tarmac and gravel tracks for some proper adventures! As you all are keenly aware, it’s not the kit that makes the community, … Read more …
360 Miles on a bike in 36 hours? Follow SG’s Andy on his journey back to fitness as he aims at a challenging ultra experience in Norfolk. It’s a month since my first blog post in the series and the time has really flown by. Here in the UK we’ve had moments of Spring like … Read more …
360 Miles on a bike in 36 hours? Follow SG’s Andy on his journey back to fitness as he aims at a challenging ultra experience in Norfolk. After a couple of years where cycling has taken a bit of a back seat, I wanted to enter 2025 with a plan. To give myself something to … Read more …
As the days get shorter and the weather gets “mankier” here in the UK, many people turn to Zwift (and other indoor cycling platforms) to get the miles in. One of the things you can do to pass the time on Zwift is to join a group ride. One such group is Phoenix Rising. The … Read more …
I’m going to come right out and say it – for the longest time I have felt like a bit of a fraud. Not that I’m deliberately fooling anybody of course, it’s just that at its core Stolen Goat is all about a sense of freedom. A passion to get out there and cycle in … Read more …
There are many custom cycling kit providers but Stolen Goat adds value in ways other providers simply can’t. Here’s six shing examples of just that…
Stolen Goat is proud to be the jersey sponsor for “Roll with Bob Roll” – a unique one-of-a-kind cycling event in Moab, UT USA where participants get to learn from top professionals in the cycling industry AND get to hear from the American cycling legend and long-time Tour de France commentator, Bob Roll. The event … Read more …
If you’ve been part of The Herd for a while then you will be fully aware that this time of year is when we launch our new range for the coming season. Well this year is a little bit different. Have no fear there is plenty of brand new stuff coming (and I do mean … Read more …
Our Christmas gift guide for cyclists is full of ideas that will help them to make the most of their time out on two wheels.
Blazing sunshine one week, a wet and wild forecast the next! In true September fashion, the weather is well and truly keeping us on our hooves. Thankfully, we’ve got you covered – come rain or shine.
Hit a plateau in your training and struggling to make progress? We’ve got you, Goat! Read on to find out why plateaus happen and how you can break through to start hitting those personal bests again.
Navigating by your favourite café stops rather than place names. Having an overly extensive knowledge of the long range weather forecast. Almost smashing your phone because you’ve forgotten that – for once – you’re not wearing cycling kit and you’ve tried to stick it in a (non-existent) rear jersey pocket. Sound familiar?
Gravel is growing! And with more riders than ever choosing to swap the tarmac for the trails, we asked The Herd what it is about gravel riding that gets their hooves tapping and explored a few of the reasons you might want to give gravel a go. We feel an N+1 moment might be on the horizon…
We talk all things women’s bike racing with Liv and Lauren from the Stolen Goat Race Team: From their tips and insights on how to get into racing, to the current participation levels for women’s cycle racing in the UK and the importance of media coverage.
Looking to hit a new personal best at your next cycling time trial? In the last of our Tour-inspired Tips series, we share some top tips to help you nail your next TT.
Our summer sale has landed, and with up to 50% off some of our bestselling kit – now is the perfect time to treat yourself to a bit of #NewKitDay joy! Check out some of our top picks for a bit of shopping inspiration.
From the TransAtlanticWay to Chase The Sun: We caught up with Andy from SG HQ to find out what it is about endurance riding that keeps him coming back for more, and to get his insights on how the Chase The Sun 2023 North ride unfolded. Read on to find out if he made it to the finish before sunset!
Quick to make, easy to carry and perfectly bite-sized for gobbling on the go – these small but mighty chocolate and peanut butter oat balls will keep your energy levels high from start to finish on your next adventure.
A century ride is a milestone many cyclists aspire to achieve – but knowing how to get started with the training can be tricky. We caught up with first-time century rider, Leonie, and her cycling coach to get all the tips you need to give you the confidence to go the distance.
Inspired by the Tour to get involved with your local race scene but feeling a bit nervous at the prospect of riding in a bunch? Jack Fothergill from the Stolen Goat Race Team shares three top tips that will help to build your confidence.
Big plans, big goals… and then a big injury that blows the whole thing up. Sound familiar? When injury strikes and ruins your race plans, the recovery process can feel long and frustrating. We share some top tips to help you turn an obstacle into an opportunity to come back stronger than ever.
Mina and Arefa were part of a professional cycling team in Afghanistan, but after the Taliban retook control of their country, they faced persecution simply for wanting to continue to do the sport that they love. Now having fled their homes, they are chasing their dream of qualifying for the 2024 Olympic Games.
If you’ve been part of The Herd for a while, you might have noticed a clear Japanese art-inspired influence in some of our kit. We caught up with Trevor to find out where his passion for Japanese art came from, how he turns inspiration into artwork and why the process of creating a jersey design can often have him feeling like a tattoo artist!
Sport and physical activity can be a powerful tool to take care of your mental wellbeing. But when you’re struggling, getting out there can feel overwhelming. We share some insights to help you get back to doing more of what you love.
Back in March our Senior Product Developer Mark took on his first ever triathlon! Find out how he got on and get ready to feel inspired to hit that ‘enter now’ button if you’ve been thinking about giving Tri a try!
Hit a plateau and struggling to make improvements on the bike? From boosting your power and endurance to injury prevention: mixing up your routine off the bike can be the not-so-secret sauce that will help to take your performance to the next level.
Stuck in a bit of a cycling rut? Struggling to stay motivated? We’ve all been there! Check out our top tips to help you rediscover your ‘mojo’ so you can get back out there and Adventure More.
The Stolen Goat Summer collection has landed! And whatever adventures you and your trusty steed have planned this summer, we’ve got the kit and accessories you need to enjoy every single mile. See what’s new…
Enter our competition to win 2 tickets to the new Tate Modern Klint & Mondrian exhibition PLUS a Stolen Goat Adventures with Art Tate cycling jersey!
Whether you’re running the marathon yourself, or heading into the city to support a loved one. We share some top tips to help you get the most out of marathon day.
Got a race coming up and struggling to keep your pre-race nerves in check? Check out these tips to help you stay calm, feel in control and get the most out of race day.
Feeling a bit rusty before your first triathlon of the season? Check out our pre-race checklist so you can hit those early season race start lines ready to perform!
Looking to take your cycling or triathlon training to the next level? Check out some of our top training tips articles! Here to help you optimise your training and improve your performance so you can get that new personal best in the bag.
Considering giving lake swimming a go, but feeling a bit nervous about dipping a toe in the water? Check out our top tips for your first lake swim!
Whether you’re after cycling kit, running gear, swimwear or a new tri suit to get race day ready. Check out what the rest of the Stolen Goat Herd have been loving for a bit of inspiration!
Striped cycling kit: classic? Yes. But, boring? Not in this Herd! Our collection of striped road cycling jerseys and accessories bring a bit of signature Stolen Goat flair to this cyclists’ staple. Check out our range of signature stripes and get ready to ride out in style this spring.
The days are getting longer, the temperatures are finally getting a touch warmer… and we’ve just added some incredible fresh styles and new lines to our Spring collection! Explore the Spring Cycling Collection…
April is right around the corner and you know what that means… April showers. Keep the good times rolling come rain or shine. Check out our rainy day edit
Taking on your first triathlon this season? With race season right around the corner, we share some top tips to help you beat the race day nerves and make the most of your time out on the course.
Well, spring might not have quite erm… sprung, yet! But thankfully we’ve got the kit you need to make it through the cold snap. Today we’re sharing the four secret weapons to add to your winter cycling armour that’ll take you from ‘pretty cosy’ to ‘totally toasty’. Bring it on Mother Nature!
Thinking about giving bikepacking a go? We caught up with cycling adventure-lover Tom Townsend to get his top tips.
After the 5,698 days of January… February seemed to flash by in a stomp of Baby Nik’s hooves and all of a sudden we find ourselves hurtling through the third month of the year. Already! January is typically the time that we’ll all set ourselves some big goals for the year. And as we set … Read more …
Fresh tri suit designs. A brand new triathlon transition bag. And a new swimwear design… we’ve got everything you need to make 2023 your strongest triathlon race season yet! Are you ready to hit that new personal best?
We’ve teamed up with Kasanje Cycling to create a collection of cycling kit which will help to support the project’s work to develop grassroots and elite cycling in Uganda. Continue reading to find out more about the project and to see the new collection.
It’s pay day weekend! And you know what that means… the perfect excuse to treat yourself to some #NewKitDay joy. Check out some of our top picks to see what’s new, what the rest of The Herd have been loving and what you might want to get in the bag for your next adventure!
We’ve teamed up with Pip Claffey (aka Rune Creative) to create an exclusive, limited edition cycling kit design that we hope will inspire you to get out there and ride! Learn more about Pip and the inspiration behind the design…
At the start of the year, we asked if any of you would be interested in becoming part of our next chapter by getting involved if we were to start a crowdfunding campaign. We were blown away by your response, so we’re going ahead – giving our Herd community the chance to become part of our adventure.
We’re delighted to announce that we’re expanding our Herd, following the successful acquisition of VeloVixen and Wildcat. Sitting alongside Stolen Goat under our newly formed parent company – The Herd Group Holdings – the addition of these incredible brands gives us the opportunity to grow, elevate these platforms and take what we can offer our community of adventure-lovers to the next level.
Ditch the Valentine’s clichés this February 14th and shop our Valentine’s Day Gift Guide instead. Because nothing says “I think you’re kind of awesome” like a gift that gives them what they need to get out and Adventure More.
The NEW Stolen Goat Run collection has landed! Bringing comfort, performance and signature Stolen Goat style to your run sessions, the latest addition to our sportswear offering is here to help you Find Your Freedom and Adventure in more ways than ever before.
We’ve teamed up with Chase the Sun to offer two lucky the goats to win a Chase the Sun entry and their very own Stolen Goat x Chase the Sun cycling jersey.
Coast to coast. East to west. Sunrise to sunset. A challenge, an adventure… and ultimately an opportunity to savour and experience the freedom of travelling across a landscape on two wheels. Chase the Sun is an annual endurance event which sees riders cycle from sunrise to sunset on the longest day of the year. With … Read more …
There’s only one week left to shop our winter sale! Check out our edit of what’s been trending in the sale to see what the rest of The Herd have been getting their hooves on.
Our winter sale continues – now with up to 60% off! Check out Baby Nik’s sale favourites and treat yourself to that #NewKitDay feeling!
Yesterday, VeloVixen announced the devastating news that they are now going into liquidation. In case this phrase is new to you, liquidation simply means that they cannot keep trading and are forced to sell (liquidate) all their assets to pay for any outstanding debts. We’ve worked with VeloVixen for a good 6+ years and they … Read more …
Are you interested in becoming part of Stolen Goat’s next chapter? As we look forward to the next 10 years of SG, we want to integrate our community into our journey. As such, we’re considering a round of investment this year. Find out more and express your interest…
January is a great time to set your goals for the year and put plans in place. But knowing how to get started can feel a bit overwhelming. We’re here to help you choose your adventure and to guide you through the practical steps to get going. Are you ready to Find your Freedom in 2023?
The Stolen Goat Winter Sale is now on, with up to 50% off some of our best-selling styles. Wish lists at the ready Herd!
They say you need to take the rough with the smooth. 2022 has been a year that I would definitely put firmly in the “rough” category. If all you do is look at the top line revenue/sales we have generated – then this is our second best year in our ten year history. But that … Read more …
2022 has seen you Goats being able to Find Your Freedom in Stolen Goat style in more ways than ever before as we expanded our offering this year. Check out our bestsellers of the year to see what the rest of The Herd have loved in 2022!
Well Herd, it’s safe to say 2022 has been a whirlwind year here at Stolen Goat! We’ve got plenty of exciting things coming up in 2023 that we can’t wait to start bleating about. But for now, we’re taking a look back at some of our highlights from the year just gone.
Get ready for those chilly miles with our all new winter bundle deals! Here to help you put together the ultimate cosy combinations to keep you warm and comfortable on all your winter adventures. Choose from our ultra-versatile Kiko kit, our freeze fighting Alpine range or treat yourself to one of our Adventure Down jackets … Read more …
Fancy winning yourself an early Christmas gift? Enter our competition for the chance to win an Adventure Down Jacket bundle!
Their cycling kit drawer is over flowing. They own more cycling gear than regular clothes. And when it comes to getting them the perfect Christmas gift, you know it has to be cycling related. But what can you get them that they haven’t already got? We’ve got you covered with our Christmas Gift Guide for the cyclist who already has everything.
Does the cyclist in your life prefer to take the route less ridden? Our Christmas gift guide for mountain bikers and off-road riders has plenty of ideas so you can help them to stand out from the crowd while they’re tearing up the trails.
Here’s to the weekday warriors! The cycle commuting heroes, getting their daily slice of Freedom in the bag before the rest of the world wakes up. Our Christmas Gift Guide for cycle commuters has everything you need to brighten up their weekday mornings.
If you’re living somewhere warm or you’re buying for someone who only tends to venture out when the weather is fair, our Gift Guide for warm weather riders has everything you need so they can ride out in comfort and style when the heat is on.
Whether it’s illness, injury or just life getting in the way… training setbacks happen, and the road back to fitness can feel long and frustrating. The good news is – you’re not alone! Check out our top tips for recovering from training setbacks, so you can get back to your best before you know it, and have a bit of fun along the way. We’ve got you, comeback kid – it’s time to get back in the saddle! 🐐
Our Alpine range of deep winter cycling kit is here to keep you cosy and comfortable, whatever the weather. Pouring rain or biting cold: with some Stolen Goat Alpine kit in your drawer, nothing can stop your adventures. Meet your new favourite winter warmers…
So you’ve decided to take up road cycling? Excellent choice! When it comes to knowing what kit you need, getting started can feel a bit overwhelming. Particularly with so much kit out there and a whole bunch of jargon. Check out our beginners guide to essential bike gear to help you find the kit you need.
Colder temperatures are on the way and it looks like you Goats have been getting ready for them – with plenty of cosy kit and off-road gear heading out just in time for some wintery adventures. Check out our October bestsellers to see what the rest of The Herd have been getting their hooves on this month…
There’s nothing quite like your local bike shop. And that’s why, this autumn, we’re launching a range of in-store exclusive cycling jerseys and jackets. Only available in store at Stolen Goat stockists.
Hitting the trails or hitting the pool. Sweating it out on the turbo trainer, or getting out on the roads. The off season provides plenty of opportunities to try new things, test new limits and adventure in new ways… which is the ultimate excuse to treat yourself to some new kit! Whether you’re switching it … Read more …
Take the guess work out of what to wear on the bike during the changeable autumn months. Water-resistant, wind-resistant and designed to keep you at the optimal temperature in a range of autumnal conditions. The Stolen Goat Kiko range is ultra-versatile cycling kit that will have you navigating weird between-seasons weather with ease.
Meet the new adventure-ready addition to your casual wardrobe. Our much-loved water resistant, wind resistant thermal Kiko hoodies are now available in our Manta design!