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How to overcome referral friction and build a reliable stream of high-quality referrals
Your website could be generating leads while you sleep, but only if it's actually doing its job. Here's how to fix it
Mar 11
•
Heather Townsend
Most Popular
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You're not running a business, you're running an expensive job (And here’s how to change this)
Jan 7
•
Heather Townsend
6
5
The real reason you're always short on cash (it's not your clients)
Jan 21
•
Heather Townsend
3
2
The Introverts’ Guide To Networking
Sep 7, 2025
•
Heather Townsend
7
10
9
An apology
Nov 23, 2025
•
Heather Townsend
6
5
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Self Leadership
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11:40
The clients you can't let go of are the ones holding you back
You know you need to hand over your clients to a team member. Here is your 3-step guide to getting your team to take over your clients.
Mar 1
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Heather Townsend
2
7
10
Where did the week go? (And why it keeps happening)
How to get your weekly to-do list done and stay focused on what matters
Feb 1
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Heather Townsend
3
1
8
11:42
New year, same problems? Here's why nothing changed
You had big plans for 2026. Then the first client crisis hit and you're back in the weeds again. Here's how to get your 2026 back on track.
Jan 25
3
2
7
11:14
You're not running a business, you're running an expensive job (And here’s how to change this)
Same goals as last year. Same daily choices. Same result: you're still the most chargeable person in your firm (And here’s how to switch things up, even…
Jan 7
•
Heather Townsend
6
5
Working harder won't get you there (here's what will in 2026)
How to scale your small firm in 2026 but stopping doing these 5 things
Jan 4
5
2
7
10:16
Business Development
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How to overcome referral friction and build a reliable stream of high-quality referrals
Your website could be generating leads while you sleep, but only if it's actually doing its job. Here's how to fix it
Mar 11
•
Heather Townsend
Why your best referral sources aren't sending you work (and it's not what you think)
Referrals are the most profitable way to grow your firm. So why aren't yours coming through? Here's what's blocking them and how to overcome the…
Mar 8
•
Heather Townsend
1
2
9:02
How to fix your website and stop losing clients (Part 2)
Your website could be generating leads while you sleep, but only if it's actually doing its job. Using the latest research, here's how to fix it
Feb 25
•
Heather Townsend
The lead generator sitting in plain sight (that most firms ignore)
Your website could be generating leads while you sleep, but only if it's actually doing its job. Here's what the 2026 data tells you where to start…
Feb 22
•
Heather Townsend
3
12
19:57
How to turn meetings with existing clients into invoiceable business (without adding more to your plate)
It's not that they don't need them. It's that you're too busy to spot the buying signals. Here's how to find the opportunities in your current client…
Feb 15
•
Heather Townsend
1
9
14:10
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Talent Management
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How to build a recruitment process that actually works (without using recruiters)
Here is what we have learnt as a result of employing a professional recruiter within our business.
Nov 3, 2025
•
Heather Townsend
1
The real reason you keep hiring the wrong people
Listen now | It's not the talent pool. It's not bad luck. It's your process (or lack of one).
Nov 2, 2025
•
Heather Townsend
2
18
13:46
How to find the gems in your team
This week's article, a guest piece by Susan Heaton-Wright, explores how to become the Maestro in your business and identify individuals who can develop…
Aug 10, 2025
•
Heather Townsend
3
2
10:48
How to scale your coaching and consulting business from someone who has made all the mistakes
This article shares the advice I gave to the Fellows of the Professional Speaking Association on how to scale their business (coaching, consulting…
Jun 13, 2025
•
Heather Townsend
3
1
How to deal with your firm’s Dysfunctional Star (without losing your sanity)
Your Dysfunctional Star is likely to be working on your biggest clients and praised for bringing in new business. But they cast a long negative shadow…
Apr 13, 2025
•
Heather Townsend
3
6
10
20:52
Growth
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How to overcome referral friction and build a reliable stream of high-quality referrals
Your website could be generating leads while you sleep, but only if it's actually doing its job. Here's how to fix it
Mar 11
•
Heather Townsend
Why your best referral sources aren't sending you work (and it's not what you think)
Referrals are the most profitable way to grow your firm. So why aren't yours coming through? Here's what's blocking them and how to overcome the…
Mar 8
•
Heather Townsend
1
2
9:02
How to fix your website and stop losing clients (Part 2)
Your website could be generating leads while you sleep, but only if it's actually doing its job. Using the latest research, here's how to fix it
Feb 25
•
Heather Townsend
The real reason you're always short on cash (it's not your clients)
Most firm owners blame slow payers or seasonal slumps. The actual problem? You're forecasting what you hope will happen, not what will. Here's how to…
Jan 21
•
Heather Townsend
3
2
You're not running a business, you're running an expensive job (And here’s how to change this)
Same goals as last year. Same daily choices. Same result: you're still the most chargeable person in your firm (And here’s how to switch things up, even…
Jan 7
•
Heather Townsend
6
5
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