Shaking the B2B Tree

Shaking the B2B tree
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Shaking the B2B Tree!

B2B marketing can be tough – but you don’t have to struggle alone. Shaking the B2B Tree is the go-to podcast by marketers (us) for marketers (you), where we tackle the real challenges of B2B marketing head on.

Hosted by our MD and founder, Rob Skinner, we bring you candid conversations with fellow B2B pros—unpacking their strategies, lessons, and wins. From content to strategy (and everything in between), we cut through the noise to deliver actionable insights you can apply to your own marketing efforts.

Expect fresh perspectives, real-world stories, and practical takeaways to sharpen your B2B game. Let’s shake things up—together.

Tune in now!

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Our host: Rob Skinner

Skout office

Rob is the MD and founder of Skout and has worked in B2B for around three decades. His brain is a wealth of knowledge about of all things PR and marketing meaning he has an answer to just about any problem. We’re sure our podcast guests will put this to the test! Outside of work, you will find him surfing or running on the coast of Devon. Say hello to Rob on LinkedIn.

Episodes

S2: E12: Brendan Jeanetti – How do real conversations lead to stronger HR marketing?

We discuss why over‑reliance on generic content is causing sameness across the industry, and why nothing replaces real conversations with HR professionals to understand what actually matters to them.
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S2: E11 – Clare Moore – How can marketers speak HR’s language?

We discuss how AI is changing the way HR teams find information and how marketers can use language that feels natural to HR decision makers.
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S2: E10 – Erik Sternklint on marketing shifts, demand creation and brand-building

What shapes a modern B2B marketer’s judgement?
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S2: E9 – Steph Fosh – How do HR leaders separate help from hype?

We discuss how brands can build credibility with HR decision makers.
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S2: E8 – Kees Henniphof on brand identity, automation and risk

We explore the pivotal moments that shape strategy, creativity and resilience in B2B marketing.
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S2: E7 – Stephen Cloves – is trust HR’s biggest buying signal?

We ask what really matters when marketing to HR decision makers.
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S1: E6 – Will Stone on storytelling in B2B marketing

How B2B marketers can lead with a voice that’s unmistakeably their own
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S1: E5 – Jason Davis D’Cruz on AI in B2B marketing

What AI means for creativity, strategy and the future of B2B
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S1: E4 – Roanna Lynch on executive profiling in B2B

What does it mean to take leaders from the boardroom to the PR playing field?
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S1: E3 – Madelaine Oppert on B2B thought leadership

How data-driven insights separate the real B2B thought leaders from the followers
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Our next guest?

Want to be a guest on our podcast? Or maybe there is a topic you want us to cover. Get in touch!

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On the lookout for a specific B2B service?You may be able to find it in this list.

Get in touch

+44 (0)1625 869 418
info@skoutpr.com
Skout
11 Market Place
Macclesfield
Cheshire
SK10 1EB

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