Early Stage Growth • Ballpoint

Early Stage Growth • Ballpoint

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Aggregate Weekly
Ballpoint

February 2026

Aggregate #003: Sydney Sweeney, podcasts, and protein's rise
I’ll be away next Friday as I’ll be embarking on a road trip around California.
 • Josh Lachkovic
Claude Hopkins figured this out in 1923. We just proved him right again.
Why "B12" beats "blood biomarkers" and what the advertising pioneers already knew about specificity
 • Josh Lachkovic
Aggregate #002: generalists, public affairs, and the end of supersized food
This week's weekly wrap: 1 key stat, 5 stories impacting consumer, and 8 links for the weekend.
 • Josh Lachkovic
Marketing calendars are for brands that have already won
You're almost certainly too small to have a marketing calendar. Here's why it's so important to focus on evergreen. And we psychologically prefer…
 • Josh Lachkovic
Aggregate #001:
The first issue of our new weekly wrap – a short blast of the stuff that's most exciting
 • Josh Lachkovic
Why our best-performing clients stopped optimising purely for conversions
REPORT LAUNCH: The Future of Meta is Full Funnel
 • Josh Lachkovic
Stop reporting ROAS, focus on this instead (CALCULATOR INSIDE)
Lessons from CFOs, heads of finances, investors, and the best growth leads.
 • Josh Lachkovic

January 2026

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