Nadia Asparouhova

Trying to understand how people work. I focus on "zero to one" research: unanswered questions about the world – often hiding in plain sight – that lack a descriptive framework. My work has been supported by Emergent Ventures, Ford Foundation, Harvard University, Schmidt Futures, Ethereum Foundation, Protocol Labs, Cosmos Institute, and others.

I think theory should derive from practice, so in addition to writing to understand a topic, I like to find ways to test those ideas in the "real world." I've worked at GitHub and Substack in pursuit of those interests, and my work usually has a strong ethnographic approach: trying to understand a place or a thing based on how people actually use it.

My writing mostly lives on Substack these days, but I keep this site as a little pied-à-terre on the internet.

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(Note: I changed my last name; you can also find my work under Nadia Eghbal.)



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