Marketing in Progress with Moritz Fritzen

Marketing in Progress with Moritz Fritzen

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AEO for Consumer Brands
How your brand become the darling of every AI search engine.
 • Moritz Fritzen
How to Run Events
How consumer brands should think about events in 2026.
 • Moritz Fritzen
Start Owning Your Audience
And how “community” became marketing’s favorite buzzword and least delivered promise.
 • Moritz Fritzen
What Berghain Gets Right
Four hard brand lessons B2C teams should steal in 2025
 • Moritz Fritzen
How to Win Offline
What building a global QSR business taught us about distribution, ops, and growth
 • Moritz Fritzen
2026 Consumer Marketing Predictions
My big bets for Consumer Marketing in 2026 (based on what’s already breaking)
 • Moritz Fritzen
Lessons From 2025 That Changed How I Work
Why storytelling, humanity and taste outperform every other tactic
 • Moritz Fritzen
The Rise of the Taste-Shaped Marketer
From T-Shaped to Taste-Shaped: Why the real edge has shifted
 • Moritz Fritzen
How to Calculate Your Marketing Budget
Part 3 of 3 annual marketing planning series: The only system you need to set a marketing budget
 • Moritz Fritzen
Marketing in Progress with Moritz Fritzen
Marketing in Progress with Moritz Fritzen
Proven marketing strategies for B2C startups: Featuring real-world frameworks, practical insights, and hard-earned lessons from expert Moritz Fritzen.
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