Michael Bracklo
I build internal tools that fix real problems.
About
After 10+ years in Product and digital project management, I am now building internal automation for SMBs that fix operational bottlenecks. Chrome extensions, API integrations, LLM workflows – whatever gets working software into daily use within 1-2 weeks instead of another six months of talking about it. And yes, that em dash was put there all by myself. Having worked with startups, agencies, enterprises and political campaigns, I’m a generalist at heart. Currently thinking about how AI tools blur the boundaries between roles and collapse the path from idea → prototype → product. Open for freelance projects, interim product roles and process automation work for teams that don’t need another slide deck, but someone who can help define the right thing to build (and then actually build it).
Values
Projects & Talks
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TechnoJungle for Twitter
A Chrome extension that embeds your Twitter timeline in video footage of a drone flying through a lush forest. Filters "For You" to only show accounts you actually follow. Makes doomscrolling feel like a crime against nature.
TechnoJungle for Twitter
A Chrome extension that embeds your Twitter timeline in video footage of a drone flying through a lush forest. Filters "For You" to only show accounts you actually follow. Makes doomscrolling feel like a crime against nature.
KLTR.berlin
Helping Berlin's creatives to find jobs in culture and nightlife. Running an IG job-board, a newsletter with a >75% open rate, and hosting workshops & webinars.
MenuFlare
Monitor Cloudflare Workers and Pages deployments from your Mac's menu bar.
MVP Studio
3-week product validation sprints: From stakeholder interviews to functional prototypes to in-market testing with real users.
1:1 Coaching
Personalized coaching for career changers, junior PMs, and makers. CV reviews, mock interviews, salary negotiation, and rapid prototyping with AI tools.
Archetype Oracle
Interactive quiz built for the Flesh & Form exhibition in Berlin. Background API orchestration with dual-provider fallback: Detects content policy violations and switches LLM providers to preserve narrative flow.
DiffMenu
macOS menu-bar app for side-by-side text comparison with syntax highlighting, word/token stats and an offline diff engine.
RollCall
Attendance tracking for Google Meet. Automatically captures participant data and generates attendance reports.
Classroom Wrapped
Google Apps Script application that generates year-in-review analytics for Google Classroom.
Daily Theme Template
A Google Sheets Template to track habits and themes through daily questions. MVP for a future app.
Classroom DL
Bulk assignment downloader for Google Classroom that organizes student submissions by topic and student folders.
Arten von Hall
Making chronically online soundscapes for an audience of 3 people and a bot. Great for browsing utopian architecture at 4am in your corporate apartment.
Klaude
Chrome extension for one-click text processing with Claude AI. Highlight text on any webpage, choose built-in modes or custom prompts.
Office Hours: Kinesis to Snowflake
Loading behavioral data from Kinesis to Snowflake: Leveraging the benefits of Snowplow's new Snowflake loader.
Office Hours: GTM Server-Side
Forwarding Snowplow events to additional destinations with Google Tag Manager Server-Side.
ReThink Podcast
German podcast about mindful approaches to productivity.
DailyQ (sunsetted)
An app to help you become more intentional about your day-to-day life by answering a set of daily questions. Launched on iOS TestFlight.
Amazon Performance Marketing Insights
Learnings & best practices from analyzing 2.000 Amazon ad campaigns with 60k keywords. Delivered live on stage to 150-ish people at Azon Academy. Turns out public speaking is nature's psychedelic.
Follow the Money: How Economic Interests Shape Media Coverage
Bachelor thesis analyzing how publisher interests influenced press coverage of German ancillary copyright law. (German-only, sorry.)